Bienvenue sur le podcast The TransAtlantic Entrepreneur.
Ce podcast est dédié aux entrepreneurs et dirigeants européens avec un objectif précis : signer des clients américains et générer du revenu aux États-Unis.
Ici, on va au-delà des questions interculturelles pour s'attaquer au vrai défi : comment adapter votre machine de vente et de marketing pour percer le marché le plus compétitif du monde.
...même si bien sûr, on parle des différences culturelles aussi, car sans les comprendre, inutile d'espérer vendre aux U.S.
Chaque épisode vous livre des stratégies et tactiques concrètes pour bâtir votre pipeline et maximiser votre ROI outre-Atlantique.
Nous décortiquons les méthodes qui fonctionnent aujourd'hui, avec un focus particulier sur l'Account-Based Marketing (ABM) : la stratégie indispensable pour cibler, engager et convertir des comptes américains à haute valeur ajoutée.
Au programme :
Que vous soyez une entreprise Tech, une agence ou une marque en pleine expansion, TransAtlantic Entrepreneur est votre ressource terrain pour transformer votre ambition américaine en résultats mesurables.
Abonnez-vous pour accélérer votre croissance aux USA.
Bienvenue sur le podcast The TransAtlantic Entrepreneur.
Ce podcast est dédié aux entrepreneurs et dirigeants européens avec un objectif précis : signer des clients américains et générer du revenu aux États-Unis.
Ici, on va au-delà des questions interculturelles pour s'attaquer au vrai défi : comment adapter votre machine de vente et de marketing pour percer le marché le plus compétitif du monde.
...même si bien sûr, on parle des différences culturelles aussi, car sans les comprendre, inutile d'espérer vendre aux U.S.
Chaque épisode vous livre des stratégies et tactiques concrètes pour bâtir votre pipeline et maximiser votre ROI outre-Atlantique.
Nous décortiquons les méthodes qui fonctionnent aujourd'hui, avec un focus particulier sur l'Account-Based Marketing (ABM) : la stratégie indispensable pour cibler, engager et convertir des comptes américains à haute valeur ajoutée.
Au programme :
Que vous soyez une entreprise Tech, une agence ou une marque en pleine expansion, TransAtlantic Entrepreneur est votre ressource terrain pour transformer votre ambition américaine en résultats mesurables.
Abonnez-vous pour accélérer votre croissance aux USA.
Le CES est un marathon, et la fatigue est votre pire ennemie.
Mais saviez-vous que s'asseoir ou parler français entre collègues sur votre stand envoie un signal désastreux aux prospects américains ?
Dans l'épisode 2 de ma "CES Success Series", on parle de votre langage corporel (Le fameux "Body language" en anglais).
Je vous partage une astuce simple mais radicale pour signaler que vous êtes "Open for Business" et multiplier le trafic sur votre stand, même quand vous êtes épuisés.
Au programme :
* Pourquoi vous ne devez jamais vous asseoir sur votre stand.
* L'importance de parler anglais entre vous (même entre Français !).
* Comment rendre votre équipe accessible et accueillante.
#CES2025 #StandExpo #TechniquesDeVente #CommunicationInterculturelle #LasVegas #BusinessDevelopment
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Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.
Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter
#ExpansionUSA
#VendreAuxÉtatsUnis
#MarchéAméricain
#ProspectionUSA
#ABM
#ABMCulturel
#IntelligenceCulturelleUSA
Vous exposez au CES de Las Vegas cette année ?
Félicitations ! Mais attention à l'erreur n°1 des entrepreneurs français : commencer votre pitch par votre nationalité.
Dans ce premier épisode de ma "Objectif CES", je vous explique pourquoi les acheteurs américains se fichent que vous soyez une "start-up française" et ce qu'ils veulent entendre à la place pour s'arrêter à votre stand.
Dans cet épisode, vous découvrirez :
🚀 Prêt à signer des clients américains ?
Abonnez-vous pour ne manquer aucun conseil de cette série spéciale CES !
#CES2025 #FrenchTech #BusinessUSA #PitchCommercial #ExportUSA #TransAtlanticEntrepreneur
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Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.
Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter
#ExpansionUSA
#VendreAuxÉtatsUnis
#MarchéAméricain
#ProspectionUSA
#ABM
#ABMCulturel
#IntelligenceCulturelleUSA
Aujourd’hui, je reçois deux poids lourds de la cleantech française : Mathieu Lefebvre, cofondateur et directeur général de Waga Energy, et Guenaël Prince, CEO de la filiale US.
Dans cet épisode du podcast The TransAtlantic Entrepreneur, on plonge dans les coulisses d’une vraie success story française qui a réussi à s’implanter durablement sur le marché américain, dans un secteur ultra exigeant : le gaz renouvelable produit à partir des décharges (RNG, biométhane, landfill gas).
Avec Mathieu et Guenaël, on parle très concrètement de comment une PME française passe de Grenoble à des projets d’infrastructure aux États-Unis : levées de fonds, proof of concept, adaptation du produit à un marché 10 à 30 fois plus gros, contraintes réglementaires américaines, recrutement des bons profils locaux, différence de culture business entre la France et les États-Unis… et surtout, comment gagner la confiance d’acteurs publics et privés américains sur des contrats de 20 ans.
Si vous êtes fondateur, dirigeant ou responsable développement international d’une entreprise française qui vise le marché américain, cet épisode est un concentré de retours d’expérience concrets – loin des discours théoriques.
Dans cet épisode, on voit notamment :
– Comment est née Waga Energy à partir d’un problème identifié aux États-Unis
– Pourquoi le marché américain était stratégique dès la création de l’entreprise
– Les étapes avant de se lancer aux USA (marché domestique, preuve technologique, levées de fonds)
– Comment ils ont choisi la ville d’implantation de la filiale américaine
– Comment adapter un produit industriel au marché US (taille des décharges, normes, air regulation…)
– Comment ils ont décroché leur premier gros projet aux États-Unis (appel d’offres publics, références, due diligence)
– L’importance des associations professionnelles et des réseaux industriels (RNG, déchets, énergie)
– Ce qui fait vraiment la différence pour convaincre un client américain : profit, crédibilité, exécution
Mots-clés / thématiques abordées :
Waga Energy, success story française, marché américain, expansion USA, gaz renouvelable, biométhane, landfill gas, RNG, cleantech, transition énergétique, décarbonation, industrie des déchets, énergie, développement international, business development USA, différences culturelles France / États-Unis, confiance client, appels d’offres publics, levées de fonds, filiale américaine, associations professionnelles, stratégie long terme.
Si vous aimez ce format et que vous voulez d’autres interviews de dirigeants français qui réussissent aux États-Unis, abonnez-vous à The TransAtlantic Entrepreneur, et dites-moi quels sujets vous aimeriez que j’aborde dans les prochains épisodes.
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Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.
Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter
#ExpansionUSA
#VendreAuxÉtatsUnis
#MarchéAméricain
#ProspectionUSA
#ABM
#ABMCulturel
#IntelligenceCulturelleUSA
Dans cet épisode du TransAtlantic Entrepreneur, j’accueille Deborah Anne Nilson, avocate américaine et fondatrice du cabinet The Nilson Law Group PLLC à New York, un cabinet bilingue français/anglais spécialisé dans l’accompagnement des entreprises étrangères (notamment françaises) qui s’implantent aux États-Unis.
Avec ses 40 ans d’expérience juridique, Deborah partage avec moi les erreurs les plus coûteuses que font les entreprises françaises aux USA, et surtout comment les éviter.
On parle de contrats américains, de droit du travail, de risques juridiques, mais aussi de culture business et de pragmatisme américain.
Au programme :
---------------
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Pour aller plus loin :
Site de The Nilson Law Group PLLC : nilsonlaw.com
Retrouvez Deborah Nilson lors des événements Business France à Paris, Bordeaux et Toulouse le 5, 6, 7 novembre 2025
Et si vous voulez être accompagné pour trouver des leads et convertir des clients sur le marché américain, rendez-vous sur transatlantia.com
Je suis Christina Rebuffet-Broadus, fondatrice de Transatlantia, et j’aide les entreprises françaises à réussir sur le marché américain en adaptant leur stratégie marketing, leur communication et leur posture aux codes du business américain.
Mots-clés :
implantation USA, droit américain, contrats commerciaux États-Unis, risques juridiques, arbitrage, droit du travail Californie, propriété intellectuelle USA, conformité ADA, avocate bilingue New York, entreprise française aux USA, expansion marché américain, Transatlantia, The Nilson Law Group, Christina Rebuffet-Broadus.
Vous pouvez aussi trouver cet épisode en version vidéo, sur ma chaine YouTube.
Si cet épisode vous aide, pensez à liker, vous abo
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Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.
Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter
Dans cet épisode du TransAtlantic Entrepreneur, j’ai le plaisir de recevoir Marion Siboni, fondatrice de La Crème de la STEM, un réseau unique qui connecte et propulse les femmes fondatrices en tech et sciences vers le succès international.
Marion est une business developer hors pair, passée par Cisco, MongoDB et Techstars, aujourd’hui mentor pour le Département du Commerce américain, South by Southwest et SelectUSA.
Elle a bâti une communauté de 6 000 femmes en STEM à New York en seulement 18 mois, tout en accompagnant des fondatrices dans leur levée de fonds, leur personal branding et leur réseau aux États-Unis.
Dans cet épisode, on parle :
🇺🇸 Marché américain : comment comprendre et s’adapter aux codes business US.
🌆 Networking à New York : les bonnes pratiques pour se faire remarquer, créer des connexions utiles et faire des follow-ups efficaces.
💡 Personal branding : comment se rendre visible sur LinkedIn sans “bullshit” ni surjeu.
🚀 Entrepreneuriat féminin : comment construire, scaler et animer une communauté dans un écosystème compétitif.
💸 Investisseurs et VCs : comment approcher les bons interlocuteurs quand on est une fondatrice française.
👉 Si vous êtes fondatrice, entrepreneur·e, ou dirigeant·e français·e qui rêve de réussir aux États-Unis, cet épisode vous donnera des clés concrètes pour accélérer.
Chapitres (timestamps indicatifs)
00:00 – Introduction et parcours de Marion (de Paris à New York)
04:30 – Se réinventer professionnellement aux États-Unis
08:15 – Le rythme et la culture “early” de New York
12:00 – Le personal branding à l’américaine
16:40 – Créer du contenu et trouver sa voix sur LinkedIn
24:20 – La naissance de La Crème de la STEM
30:30 – France vs États-Unis : la mobilité et les opportunités
35:10 – Networking : l’art du follow-up et des connexions ciblées
42:30 – Où suivre Marion et ses ressources
À propos de mon invitée
👉 Marion Siboni est la fondatrice de La Crème de la STEM, mentor pour Techstars, SelectUSA, SXSW et le Département du Commerce américain.
Ancienne business developer chez Cisco, MongoDB et Microsoft, elle accompagne aujourd’hui des fondatrices en STEM pour lever des fonds, construire leur crédibilité et réussir sur le marché américain.
Ce que vous allez retenir de cet épisode
• Comment le networking américain diffère du networking français.
• Les secrets du personal branding efficace sur LinkedIn.
• Pourquoi la régularité et la clarté du message sont plus importantes que l’algorithme.
• Comment une Française a su bâtir un réseau d’influence à New York.
• Les leçons de résilience et d’audace qui font toute la différence aux États-Unis.
Ressources mentionnées
🔗 La Crème de la STEM : https://lacremedelastem.com
🔗 Page presse : lacremedelastem.com/presse
🔗 LinkedIn de Marion : https://www.linkedin.com/in/marionsiboni/
🔗 Substack de Marion : lacremedelastem.substack.com
🔗 Mon site : https://transatlantia.com
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Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.
Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter
#ExpansionUSA
#VendreAuxÉtatsUnis
#MarchéAméricain
#ProspectionUSA
#ABM
#ABMCulturel
#IntelligenceCulturelleUSA
Dans cet épisode, je reçois Emilie Ayoob, avocate franco-américaine à New York, pour faire le point sur les erreurs juridiques les plus fréquentes des startups françaises aux USA et comment les éviter.
On parle :
✅ de contrats mal compris
✅ d’embauches multi-états mal cadrées
✅ et de la culture juridique américaine que trop de fondateurs sous-estiment.
🎧 À écouter avant de signer quoi que ce soit aux US !
Pour connecter avec Emily et être accompagné sur les aspects juridiques de votre projet aux U.S. :
Sur LinkedIn : https://www.linkedin.com/in/eayoob/
Le site de son cabinet : https://www.tarterkrinsky.com/
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Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.
Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter
#ExpansionUSA
#VendreAuxÉtatsUnis
#MarchéAméricain
#ProspectionUSA
#ABM
#ABMCulturel
#IntelligenceCulturelleUSA
Pourquoi je bascule ma chaine et mes podcasts en français à partir de ce jeudi, pour des raisons aussi stratégiques que personnelles.
00:00
Introduction au changement de langue du podcast
02:53
Raisons stratégiques derrière le choix de la langue
05:59
L'importance de la culture française dans l'entrepreneuriat
08:49
Adaptation au marché américain et valeur ajoutée
11:39
Conclusion et invitation à suivre l'évolution
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Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.
Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter
#ExpansionUSA
#VendreAuxÉtatsUnis
#MarchéAméricain
#ProspectionUSA
#ABM
#ABMCulturel
#IntelligenceCulturelleUSA
Why I'll be doing episodes in French starting later this week, for both strategic and personal reasons... and for how long!
00:00
Introduction and Personal Update
02:26
Transition to French Content
05:23
Understanding the French Market
07:49
Personal Commitment to French Entrepreneurs
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Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.
Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter
#ExpansionUSA
#VendreAuxÉtatsUnis
#MarchéAméricain
#ProspectionUSA
#ABM
#ABMCulturel
#IntelligenceCulturelleUSA
—---------------
Think the best place to launch in the U.S. is New York or Miami? Think again.
In this episode, Daniel Dozier from JobsOhio reveals why French founders are overlooking one of the most strategic, cost-effective, and business-friendly states in America.
From financial incentives to unbeatable logistics, discover what makes Ohio a serious contender, and how to access free (Yes, FREE!), insider support to make your U.S. setup easier, faster, and smarter.
🎧 Subscribe for more interviews, insights, and strategies to help you get clients, credibility, and cash in the U.S.
—---------------
If you’re new to my channel, my name is Christina Rebuffet-Broadus.
I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European startup founders get American clients and make more revenue in the American market.
We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.
Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients.
My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:
→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style.
→ Raising $42 million from American VCs and investors.
→ Achieving a 36x ROI by adapting a France-based business coaching program to suit an international market
Here’s how I got here:
2003: Graduated Magna Cum Laude with a B.A. in history, French, and a minor in classical music
2004: Moved to France, worked for 10 years with mid-sized and large companies to make their English communication more high-impact for international business
2007: Got my Masters degree in American Civilization
2014: Founded my 1st business, “Business English with Christina” and grew it into a 15-person team across 9 countries, helping professionals communicate more effectively in English
2014-2020: Launched several successful programs to help professionals around the world achieve their business communication goals in English:
- 2016: “Successful Small Talk”
- 2017: “Get The Job”
- 2018: “Business English Mastery” & “Speak Business English Confidently”
- 2019: “Understand Real American English” & “English Conversation Club”
2023: Launched my 2nd company “TransAtlantia” specifically tailored to European entrepreneurs who want to get American clients
2023: Joined the US Expansion Task Force of the European-American Chamber of Commerce, and the Federation of Operators of Specialized in International Commerce
2024: Created “American Client Magnet”, to help European entrepreneurs’ adapt their LinkedIn strategy, personal branding, and U.S. client acquisition
------
Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.
Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter
#ExpansionUSA
#VendreAuxÉtatsUnis
#MarchéAméricain
#ProspectionUSA
#ABM
#ABMCulturel
#IntelligenceCulturelleUSA
→ Want to get American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar
→ Just looking for insights, trends, and tips for getting American clients? Go here:
https://christinarebuffetbroadus.substack.com/
—---------------
Most European founders network in the U.S. like they’re chasing clients—and it doesn’t work. In this episode, you’ll learn how to flip your approach, build win-win relationships, and unlock the kind of strategic connections that actually grow your business.
—---------------
If you’re new to my channel, my name is Christina Rebuffet-Broadus.
I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European startup founders get American clients and make more revenue in the American market.
We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.
Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients.
My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:
→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style.
→ Raising $42 million from American VCs and investors.
→ Achieving a 36x ROI by adapting a France-based business coaching program to suit an international market
Today: We specialize in helping European founders get American clients & investments.
To all the ambitious European entrepreneurs ready to take on the U.S. market:
Yes, it’s challenging. Yes, the journey may seem slow.
But with every step, you're breaking down barriers and getting closer to the success you deserve.
Stay committed, keep pushing, and remember: the U.S. market is yours to conquer.
Your vision, expertise, and boldness are what will set you apart.
Let's make sure the world knows it.
------
Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.
Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter
#ExpansionUSA
#VendreAuxÉtatsUnis
#MarchéAméricain
#ProspectionUSA
#ABM
#ABMCulturel
#IntelligenceCulturelleUSA
In this episode of the TransAtlantic Entrepreneur Podcast, I sit down with Stéphanie Liot, Project Manager at La Maison de l’Occitanie in New York City.
We talk about the common traps French and European entrepreneurs fall into when trying to crack the U.S. market, from underestimating cultural differences to believing that a translated pitch is enough.
Stephanie shares her personal story of moving to New York, what surprised her most, and what she's learned from working with dozens of French startups trying to grow in the U.S.
You’ll learn:
✅ Why Americans hire based on fit more than CV
✅ What New York networking is really like (and how to survive it)
✅ How to make your pitch resonate with U.S. clients and investors
✅ Why culture isn’t “soft”. It’s a competitive edge
Whether you're just thinking about the U.S. or already in-market, this episode will help you avoid expensive mistakes and adapt faster.
Mentioned in this episode:
– The Culture Map by Erin Meyer
– La Maison de l’Occitanie in NYC website
– La Maison de l’Occitanie in NYC LinkedIn page
– Follow Stéphanie on LinkedIn for more events and updates
🎧 Subscribe for more interviews, insights, and strategies to help you get clients, credibility, and cash in the U.S.
------
Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.
Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter
#ExpansionUSA
#VendreAuxÉtatsUnis
#MarchéAméricain
#ProspectionUSA
#ABM
#ABMCulturel
#IntelligenceCulturelleUSA
→ Struggling to get U.S. clients? Go here: https://transatlantia.com/transatlantic-entrepreneur-webinar
→ Just looking for insights, trends, and tips for getting American clients? Go here:
https://christinarebuffetbroadus.substack.com/
—---------------
What does it really take for a European startup to succeed in the U.S. market?
In this episode, the one and only Pierre Gaubil shares hard-won advice from 17 years in Silicon Valley.
From mindset shifts to pitch mistakes, learn what European founders need to rethink, and how to adapt fast to win American clients and investors.
—---------------
If you’re new to my channel, my name is Christina Rebuffet-Broadus.
I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European service providers, solopreneurs and agencies attract American clients and make more revenue in the American market.
We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.
Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients.
My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:
→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style.
→ Raising $42 million from American VCs and investors.
→ Achieving a 36x ROI by adapting a France-based business coaching program to suit an international market
Today: We specialize in helping solopreneurs, service providers, and agencies break barriers, get noticed, and get American clients more easily.
To all the ambitious European entrepreneurs ready to take on the U.S. market:
Yes, it’s challenging. Yes, the journey may seem slow.
But with every step, you're breaking down barriers and getting closer to the success you deserve.
Stay committed, keep pushing, and remember: the U.S. market is yours to conquer.
Your vision, expertise, and boldness are what will set you apart.
Let's make sure the world knows it.
------
Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.
Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter
#ExpansionUSA
#VendreAuxÉtatsUnis
#MarchéAméricain
#ProspectionUSA
#ABM
#ABMCulturel
#IntelligenceCulturelleUSA
Breaking into the U.S. market takes more than a great product.
It requires a strategy built for American business culture.
In this episode, I break down the five-phase blueprint that has helped European entrepreneurs land multimillion-dollar deals, build authority, and scale successfully in the U.S. market.
If you want to stop guessing and start winning U.S. clients, this is for you.
—---------------
If you’re new to my channel, my name is Christina Rebuffet-Broadus.
I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European service providers, solopreneurs and agencies attract American clients and make more revenue in the American market.
We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.
Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients.
My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:
→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style.
→ Raising $42 million from American VCs and investors.
→ Achieving a 36x ROI by adapting a France-based business coaching program to suit an international market
Today: We specialize in helping solopreneurs, service providers, and agencies break barriers, get noticed, and get American clients more easily.
To all the ambitious European entrepreneurs ready to take on the U.S. market:
Yes, it’s challenging. Yes, the journey may seem slow.
But with every step, you're breaking down barriers and getting closer to the success you deserve.
Stay committed, keep pushing, and remember: the U.S. market is yours to conquer.
Your vision, expertise, and boldness are what will set you apart.
Let's make sure the world knows it.
------
🇺🇸💰
Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how:
https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop
🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/
♻️ If this video was
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Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.
Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter
→ Want to get American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar
→ Just looking for insights, trends, and tips for getting American clients? Go here:
https://christinarebuffetbroadus.substack.com/
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Breaking into the U.S. market takes more than a great product.
It requires a strategy built for American business culture.
In this episode, I break down the five-phase blueprint that has helped European entrepreneurs land multimillion-dollar deals, build authority, and scale successfully in the U.S. market.
If you want to stop guessing and start winning U.S. clients, this is for you.
—---------------
If you’re new to my channel, my name is Christina Rebuffet-Broadus.
I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European service providers, solopreneurs and agencies attract American clients and make more revenue in the American market.
We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.
Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients.
My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:
→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style.
→ Raising $42 million from American VCs and investors.
→ Achieving a 36x ROI by adapting a France-based business coaching program to suit an international market
Today: We specialize in helping solopreneurs, service providers, and agencies break barriers, get noticed, and get American clients more easily.
To all the ambitious European entrepreneurs ready to take on the U.S. market:
Yes, it’s challenging. Yes, the journey may seem slow.
But with every step, you're breaking down barriers and getting closer to the success you deserve.
Stay committed, keep pushing, and remember: the U.S. market is yours to conquer.
Your vision, expertise, and boldness are what will set you apart.
Let's make sure the world knows it.
------
Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.
Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter
#ExpansionUSA
#VendreAuxÉtatsUnis
#MarchéAméricain
#ProspectionUSA
#ABM
#ABMCulturel
#IntelligenceCulturelleUSA
If you want to hear how Jerome turns tech CEOs into global leaders, listen to his Reactor Podcast.
If you want to get tips and invaluable, good startup news every week to stay on top of the game, sign up to his newsletter on Substack.
And if you want to work with Reactor Media to be seen as a global leader in your field, click here to learn how.
→ Want to get American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar
→ Want to insights, trends, and tips for getting American clients? Go here:
https://christinarebuffetbroadus.substack.com/
—---------------
Most tech CEOs fail when expanding globally, not because of their product, but because they don’t know how to sell it.
In this episode, Jérôme Gilleron reveals the biggest mistakes European tech founders make when scaling to the U.S. and what it really takes to become a global leader. If you think your product will sell itself, think again.
Jerome is a tech influencer and tech startup growth coach. He’s also an expert at turning European tech CEOs into global giants, by scaling their deeptech & climate tech startups.
And since we’re both passionate about boosting European founders, we had an 80-minute conversation about European tech CEOs expanding into the U.S.
Watch now to learn how to position yourself for success in the U.S. market.
------
Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.
Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter
#ExpansionUSA
#VendreAuxÉtatsUnis
#MarchéAméricain
#ProspectionUSA
#ABM
#ABMCulturel
#IntelligenceCulturelleUSA
→ Want to get more American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar
→ Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course
If you’re new to my channel, my name is Christina Rebuffet-Broadus.
I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European service providers, solopreneurs and agencies attract American clients and make more revenue in the American market.
We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.
Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients.
My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:
→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style.
→ Raising $42 million from American VCs and investors.
→ Achieving a 36x ROI by adapting a France-based business coaching program to suit an international market
Today: We specialize in helping solopreneurs, service providers, and agencies break barriers, get noticed, and get American clients more easily.
To all the ambitious European entrepreneurs ready to take on the U.S. market:
Yes, it’s challenging. Yes, the journey may seem slow.
But with every step, you're breaking down barriers and getting closer to the success you deserve.
Stay committed, keep pushing, and remember: the U.S. market is yours to conquer.
Your vision, expertise, and boldness are what will set you apart.
Let's make sure the world knows it.
------
Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.
Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter
#ExpansionUSA
#VendreAuxÉtatsUnis
#MarchéAméricain
#ProspectionUSA
#ABM
#ABMCulturel
#IntelligenceCulturelleUSA
------
Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.
Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter
#ExpansionUSA
#VendreAuxÉtatsUnis
#MarchéAméricain
#ProspectionUSA
#ABM
#ABMCulturel
#IntelligenceCulturelleUSA
Joining us today is Jannik Lawaetz, the CEO and Founder of LuggageHero and HotelsHero, innovative companies transforming the way travelers and hotels manage luggage storage.
With over 8 years of experience and more than a million bags stored worldwide, Jannik has been at the forefront of creating smart, self-service solutions that improve efficiency and guest satisfaction for hotels in 40 countries.
His mission is to modernize the hospitality industry, making it both guest-centric and operationally seamless.
Connect with Jannik on LinkedIn: https://www.linkedin.com/in/dklawaetz
Learn more about his businesses: https://luggagehero.com and https://www.hotelshero.com
---
→ Want to get more American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar
→ Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course
If you’re new to my channel, my name is Christina Rebuffet-Broadus.
I’m the founder of TransAtlantia (https://www.transatlantia.com/), a consultancy and training company that helps European service providers, solopreneurs, and agencies attract American clients and increase revenue in the American market.
We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.
Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients.
My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:
→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style.
→ Raising $42 million from American VCs and investors.
→ Achieving a 36x ROI by adapting a France-based business coaching program to suit an international market
Today: We specialize in helping solopreneurs, service providers, and agencies break barriers, get noticed, and get American clients more easily.
To all the ambitious European entrepreneurs ready to take on the U.S. market:
Yes, it’s challenging. Yes, the journey may seem slow.
But with every step, you're breaking down barriers and getting closer to the success you deserve.
Stay committed, keep pushing, and remember: the U.S. market is yours to conquer.
Your vision, expertise, and boldness are what will set you apart.
Let's make sure the world knows it.
------
Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.
Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter
#ExpansionUSA
#VendreAuxÉtatsUnis
#MarchéAméricain
#ProspectionUSA
#ABM
#ABMCulturel
#IntelligenceCulturelleUSA
If you’re new to my channel, my name is Christina Rebuffet-Broadus.
I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European service providers, solopreneurs and agencies attract American clients and make more revenue in the American market.
We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.
Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients.
My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:
→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style.
→ Raising $42 million from American VCs and investors.
→ Achieving a 36x ROI by adapting a France-based business coaching program to suit an international market
Here’s how I got here:
2003: Graduated Magna Cum Laude with a B.A. in history, French, and a minor in classical music
2004: Moved to France, worked for 10 years with mid-sized and large companies to make their English communication more high-impact for international business
2007: Got my Masters degree in American Civilization
2014: Founded my 1st business, “Business English with Christina” and grew it into a 15-person team across 9 countries, helping professionals communicate more effectively in English
2014-2020: Launched several successful programs to help professionals around the world achieve their business communication goals in English:
- 2016: “Successful Small Talk”
- 2017: “Get The Job”
- 2018: “Business English Mastery” & “Speak Business English Confidently”
- 2019: “Understand Real American English” & “English Conversation Club”
2023: Launched my 2nd company “American Market Alchemist” specifically tailored to European entrepreneurs who want to get American clients
2023: Joined the US Expansion Task Force of the European-American Chamber of Commerce, and the Federation of Operators of Specialized in International Commerce
2024: Created “American Client Magnet”, to help European entrepreneurs’ adapt their LinkedIn strategy, personal branding, and U.S. client acquisition
2024: Launched “Transatlantic Entrepreneur”, a 1-year business accelerator to help European entrepreneurs become more valuable, influential, and well-connected to do more business with Americans.
- Coming 2025: Launch of my book “Transatlantic Triumph: The European entrepreneur’s roadmap to standing out & getting American clients”
Today: We specialize in helping solopreneurs, service providers, and agencies break barriers, get noticed, and get American clients more easily.
To all the ambitious European entre
------
Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.
Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter
#ExpansionUSA
#VendreAuxÉtatsUnis
#MarchéAméricain
#ProspectionUSA
#ABM
#ABMCulturel
#IntelligenceCulturelleUSA
If you’re new to my channel, my name is Christina Rebuffet-Broadus.
I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European service providers, solopreneurs and agencies attract American clients and make more revenue in the American market.
We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.
Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients.
My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:
→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style.
→ Raising $42 million from American VCs and investors.
→ Achieving a 36x ROI by adapting a France-based business coaching program to suit an international market
Here’s how I got here:
2003: Graduated Magna Cum Laude with a B.A. in history, French, and a minor in classical music
2004: Moved to France, worked for 10 years with mid-sized and large companies to make their English communication more high-impact for international business
2007: Got my Masters degree in American Civilization
2014: Founded my 1st business, “Business English with Christina” and grew it into a 15-person team across 9 countries, helping professionals communicate more effectively in English
2014-2020: Launched several successful programs to help professionals around the world achieve their business communication goals in English:
- 2016: “Successful Small Talk”
- 2017: “Get The Job”
- 2018: “Business English Mastery” & “Speak Business English Confidently”
- 2019: “Understand Real American English” & “English Conversation Club”
2023: Launched my 2nd company “American Market Alchemist” specifically tailored to European entrepreneurs who want to get American clients
2023: Joined the US Expansion Task Force of the European-American Chamber of Commerce, and the Federation of Operators of Specialized in International Commerce
2024: Created “American Client Magnet”, to help European entrepreneurs’ adapt their LinkedIn strategy, personal branding, and U.S. client acquisition
2024: Launched “Transatlantic Entrepreneur”, a 1-year business accelerator to help European entrepreneurs become more valuable, influential, and well-connected to do more business with Americans.
- Coming 2025: Launch of my book “Transatlantic Tr
------
Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.
Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter
#ExpansionUSA
#VendreAuxÉtatsUnis
#MarchéAméricain
#ProspectionUSA
#ABM
#ABMCulturel
#IntelligenceCulturelleUSA