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The TrustMakers
Edelman and Advertising Week
100 episodes
6 days ago
Trust is the ultimate currency in the relationship that all institutions—businesses and brands, governments, NGOs, media—build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.
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Business
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All content for The TrustMakers is the property of Edelman and Advertising Week and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Trust is the ultimate currency in the relationship that all institutions—businesses and brands, governments, NGOs, media—build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.
Show more...
Business
Episodes (20/100)
The TrustMakers
Andrew Ng on Separating AI Facts from Fiction
Andrew Ng, founder of Coursera and Deeplearning.AI, joins Edelman CEO Richard Edelman to discuss what it will take to build trust in artificial intelligence at scale. They explore how AI is moving from experimentation to everyday use, why media narratives and sensational headlines have led to public fear and misunderstanding of AI, and how leaders can ensure AI innovation delivers real value for stakeholders. 
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6 days ago
22 minutes

The TrustMakers
Stewart “Brittlestar” Reynolds on Trust, Humor, and Staying Relevant 
<br /> Digital creator Stewart Reynolds – aka “Brittlestar” – joins Edelman’s Jackie Cooper to explore how creators build trust in an era of constant reinvention. They discuss why humor and authenticity outperform traditional advertising, how creators over the age of 50 are redefining influence, and what brands can learn from the deep audience trust that powers successful partnerships.<br />
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2 weeks ago
28 minutes

The TrustMakers
World Economic Forum’s Daniel Dobrygowski on What It Takes to Trust AI
<br /> World Economic Forum’s Daniel Dobrygowski joins Edelman’s Sat Dayal to discuss the global trust gaps highlighted in the new Edelman Trust Barometer Flash Poll on AI. They look at what past technology shifts can teach us about building trust in AI today, why cultural experiences shape enthusiasm and skepticism, and how leaders can help people adapt confidently to emerging tech tools.<br />
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1 month ago
24 minutes

The TrustMakers
Tech Analyst Benedict Evans on How AI Is Reshaping Work, Trust, and Daily Life
<br /> Technology analyst Benedict Evans joins Edelman’s Sat Dayal to discuss the findings from the new Edelman Trust Barometer Flash Poll on AI. They explore why optimism and adoption are higher in China and Brazil than in developed markets, how AI is reshaping the workplace, and what companies can do to build trust and make the technology truly useful.<br />
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1 month ago
21 minutes

The TrustMakers
Jimmy Wales on How Wikipedia Earned the World’s Trust 
<br /> Jimmy Wales, founder of Wikipedia and the Wikimedia Foundation, joins Edelman’s Richard Edelman to discuss how one of the world’s most visited platforms has maintained trust in an era of misinformation, polarization, and AI-generated content. Drawing from his new book, “The Seven Rules of Trust,” Jimmy shares lessons on transparency, neutrality, and purpose.<br />
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2 months ago
26 minutes

The TrustMakers
Haleon US CMO Katie Williams on Making Health More Human
<br /> Katie Williams, US Chief Marketing Officer at Haleon, joins Edelman’s Jackie Cooper to explore how trust in health is evolving as consumers take more control of their well-being. Katie shares how Haleon is meeting people where they are – across social platforms, AI-enabled tools, and new health journeys like GLP-1 use – while staying rooted in science and humanity. She also discusses generational differences when it comes to health care, and how to support consumers at different phases of their lives.<br />
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2 months ago
27 minutes

The TrustMakers
Allstate CEO Tom Wilson on Creating Trust Through Community
<br /> Tom Wilson, Chair, President and CEO of Allstate, joins Edelman’s Richard Edelman to look at how trust in America is shifting from national institutions to local communities. Drawing on Allstate’s report, The Trust Tipping Point, and the Edelman Trust Barometer, Tom explains why neighbors and local networks inspire greater confidence than national leaders, and shares his thoughts on how businesses can step up to serve not only shareholders but society at large.<br />
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3 months ago
15 minutes

The TrustMakers
Gen Z 2.0: Zach Gottlieb on Mental Health, AI, and Connection
<br /> Zach Gottlieb, founder of Talk With Zach, joins Edelman’s Amanda Edelman to explore how Gen Z is redefining conversations around mental health, social connection, and trust. Zach shares how his platform empowers young people to speak openly about emotions and challenges, and reflects on the opportunities and risks of seeking advice on social media and from AI.<br />
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3 months ago
31 minutes

The TrustMakers
Gen Z 1.0 vs. 2.0: Rachel Janfaza Explains a Generation’s Split
<br /> Rachel Janfaza, writer and founder of The Up and Up, joins Edelman’s Amanda Edelman to unpack how Gen Z is reshaping politics, culture, and the workplace. Rachel describes her influential theory of “Gen Z 1.0 vs. Gen Z 2.0,” exploring how social media, the COVID-19 pandemic, and political upheaval created two distinct sub-generations. She explains why young people feel both empowered and powerless, and how Gen Z’s demand for safety, security, and economic stability is shaping public trust.<br />
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4 months ago
27 minutes

The TrustMakers
Media Literacy Influencer Kelsey Russell on Building Trust Through Transparency
<br /> Kelsey Russell, media literacy influencer and host of Kronikled, joins Edelman’s Brooks Miller to discuss Gen Z’s news consumption habits, what she values in brand partnerships, and why many people believe journalists purposely mislead them. Kelsey argues that journalists can rebuild trust by pulling back the curtain on how stories are created and being transparent about their sources.<br />
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4 months ago
31 minutes

The TrustMakers
AlphaGeo’s Dr. Parag Khanna on Designing for Global Disruption  
<br /> Dr. Parag Khanna, global strategist and founder of AlphaGeo, joins Edelman’s Sat Dayal to explore how climate change, migration, and emerging technologies are redrawing the global map, and reshaping public trust. Parag breaks down his concept of “programmable geography,” and shares how data, design, and local adaptation can build resilience in an age of disruption. <br />
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5 months ago
28 minutes

The TrustMakers
Creator Blakely Thornton on Becoming the Internet’s Favorite Truth Teller
<br /> Cultural commentator and Creator Blakely Thornton joins Edelman’s Brooks Miller from Cannes Lions for a no-filter conversation on the evolution of influence and why consistency, humor, and honesty are his non-negotiables. Known for his Met Gala interviews and sharp takes on brand campaigns, Blakely shares how he carved out a trusted voice in a crowded space by staying unapologetically himself.<br />
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6 months ago
24 minutes

The TrustMakers
Microsoft’s Yusuf Mehdi & Olympian Jordan Chiles on Proving Authenticity in the Age of AI
<br />  Microsoft Consumer CMO Yusuf Mehdi and Olympic gymnast Jordan Chiles join Edelman’s Smita Reddy from Cannes Lions to discuss how AI, authenticity, and Gen Z are reshaping brand trust. From product innovation to personal expression, they look at what it means to build influence around shared values and vibrant communities, and discuss differentiation at a time when attention is fragmented.<br />
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6 months ago
31 minutes

The TrustMakers
The New York Times’ A.G. Sulzberger on the New Playbook for Modern Journalism
<br /> A.G. Sulzberger, Publisher of The New York Times, joins Richard Edelman at Cannes Lions for a conversation on the role of journalism in rebuilding trust. They discuss the global rise of misinformation, the decline of local news, and why independent reporting remains essential to democracy. A.G. reflects on how The Times is adapting to new formats while staying rooted in truth, empathy, and accountability, and shares what he feels is the most underexamined construct in modern media.<br />
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6 months ago
33 minutes

The TrustMakers
McLaren Racing’s Louise McEwen on Building a Fan-First Brand On and Off the Track
<br /> Louise McEwen, CMO of McLaren Racing, joins Edelman’s Jackie Cooper at Cannes Lions to discuss how her brand builds emotional connection with fans, drives cultural relevance, and balances heritage with innovation. She reflects on the importance of instilling trust through inclusive experiences and a fan-first mindset, while always honoring the brand&#8217;s racing legacy.<br />
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6 months ago
23 minutes

The TrustMakers
General Mills’ Doug Martin on Human-Centered Brand Strategy 
<br /> Doug Martin, CMO of General Mills, joins Edelman’s Amanda Edelman to discuss how brands can stay personal in a fragmented digital world. He shares how General Mills is shifting from mass messaging to individualized experiences and using data and empathy to meet consumers where they’re at, especially in everyday moments like dinnertime. Doug emphasizes the importance of knowing your brand’s role, staying curious, and delivering real joy without performative action. <br />
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6 months ago
30 minutes

The TrustMakers
Dove’s Marcela Melero on Building a Brand People Believe In 
<br /> Marcela “Mele” Melero, Chief Growth Officer of Dove Personal Care North America and Dove Masterbrand, joins Edelman’s Smita Reddy to explore the ways brands can stay relevant in the modern age. Mele discusses how Dove is shifting power from the brand to the people by widening the definition of beauty and adapting to societal shifts, such as the rise of AI. She reflects on her own career journey, the importance of taking risks, and how consistency and cultural relevance can drive lasting trust. <br /> <br /> <br /> <br /> <br />
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7 months ago
29 minutes

The TrustMakers
Thomson Reuters Foundation’s Antonio Zappulla on Threats Facing Journalists
<br /> Antonio Zappulla, CEO of the Thomson Reuters Foundation, joins Edelman’s Justin Blake to explore the urgent challenges facing independent journalism in today’s volatile information landscape. From the rise of autocracies to the flood of online misinformation and the rapid evolution of AI, Antonio discusses how media organizations can uphold integrity, adapt to disruption, and cut through the noise. “We’re living in a post-truth society,” he says, emphasizing the need for credibility in modern journalism. <br />
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7 months ago
28 minutes

The TrustMakers
Oxford Professor Karthik Ramanna on ‘The Age of Outrage’
<br /> Karthik Ramanna, Professor of Business &amp; Public Policy at University of Oxford Blavatnik School of Government, sits down with Edelman&#8217;s Satyen Dayal to talk about his latest book, &#8216;The Age of Outrage&#8217;, and how business leaders can build trust amid an era of global societal grievance.  &#8220;You build trust by actually being able to do what you say you&#8217;ll do,&#8221; Karthik says. <br />
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8 months ago
30 minutes

The TrustMakers
United Way’s Angela Williams on the Power of Partnerships
<br /> Angela Williams, President and CEO of United Way Worldwide, joins Edelman&#8217;s Alex Heath for a conversation on how nonprofits can be successful in today&#8217;s environment and the power of partnerships. &#8220;Trust is key, partnership is currency,&#8221; says Angela.<br />
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8 months ago
26 minutes

The TrustMakers
Trust is the ultimate currency in the relationship that all institutions—businesses and brands, governments, NGOs, media—build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.