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“The industry isn’t a distant place anymore. The industry is YOU.”
💡 “Success isn’t luck — it’s stamina.” – *The TV Collective Podcast: Season 3 Finale*
The old rules are breaking. New platforms are rising overnight.
Traditional TV is shrinking — but the creator economy is *exploding*.
In this *season finale* of *The TV Collective Podcast: The Making of the Brand*, we look to the future. How do we not just *survive* the current TV landscape… but *thrive* beyond it?
🎙️ Hosted by *Simone Pennant MBE*, founder of *The TV Collective*, this episode explores how creators are building the new TV industry — with insights from *James Loveridge (Little Dot Studios)* and our cohort of Global Majority creatives.
### 🔥 Inside the episode
* The future of the content industry: who’s winning, who’s adapting, and why
*AI-native creators* — smart editing tools like Opus and new workflows
* Authentic monetisation: growing without “selling out”
* “Brandification” 101 — packaging, thumbnails, and consistency
* Accountability, collaboration, and community: what the next wave looks like
*James Loveridge (Little Dot Studios)* — “YouTube isn’t luck, it’s skill, systems and stamina.”
*Jordan, Farah, & Sholape* — on momentum, monetisation and mastering short-form
*Sebastian White* (*Union Black, ITVX*), *Adnan Ahmed* (*Shōgun, Disney+*), and *Crystabel The Creatress* (*Wild Nights in Paradise*) — with their “Watch of the Week” picks
🌸 Flowers
*James Loveridge* — for his generosity, insight, and for helping a new wave of creators level up.
### 💷 Free Money
*Prime Video x NFTS* – free upskilling for freelancers: AI, podcasting, branded, gaming + more.
🚀 *Don’t miss out*
👉🏾 Subscribe
👉🏾 Join the *TVCreator* community for free resources & weekly opportunities: https://community.thetvcollective.org/
#WatchExploreCreate #FutureOfTV #CreatorEconomy #AIinMedia #DigitalCreators #GlobalMajority #Monetisation #Flowers #FreeMoney #TVCpodcast
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“If you don’t have a direct-to-consumer strategy, you will fail.” – #evanshapiro
👉🏾 Is this the death of legacy TV… or the rise of creator-owned platforms?
Watch ep1 here -
• If TV Doors Close, Will Digital Be Where W...
Should creators in 2025 pitch to TV broadcasters, or build their own audiences online? 📺➡️📱
In Episode 2 of The TV Collective Podcast: The Making of the Brand, Simone Pennant and our three featured creators sit down with industry experts to tackle platform strategy — which platforms really work best, and why.
🎙️ This episode features:
Evan Shapiro (Media Analyst) — the hard truth about the future of TV vs digital
Nikki Bedu (Fully Focused / @MYMofficial ) — how to straddle both worlds with 500k YouTube subs
Sabrina Scollan (Development Producer) — why YouTube is the quickest proof-of-concept
Stephanie Ronan-Chlond (Producer/AI Filmmaker) — why TikTok & YouTube give creators freedom
James Loveridge (Little Dot Studios) — breaking down which platforms work best and why
Sarah Asante (TV & Digital Consultant) — her top tips for creators ready to build online
#Flowers 🌸 this week: Is it you?
#FreeMoney 💷: Prime Video & NFTS’ Reskill and Upskill training program
🚀 Don’t Miss Out
👉🏾 Subscribe for new episodes every Monday: https://bit.ly/TVCWatch
👉🏾 Join our live sessions every Wednesday with top industry experts: https://bit.ly/TVCSeason3Live
👉🏾 Take the Creator Challenge – weekly missions, toolkits & prizes inside our community: https://community.thetvcollective.org/
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🔥 “Quantity over quality all day.” – Jordan Schwarzenberger (@Sidemen).
💡 “Legacy media isn’t dying — but it is losing its monopoly.” – Evan Shapiro.
In Ep 1 of The TV Collective Podcast: The Making of the Brand, Simone Pennant asks: can digital spaces offer true creative freedom for Global Majority creators? Featuring Evan Shapiro, Athena Witter, Christopher Kenna, Jordan Schwarzenberger & more. 🌸 + 💷
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In the Season Two finale of The TV Collective Podcast, Simone Pennant sits down with Luke Hyams—the creative powerhouse behind The Sidemen Story on Netflix and former Head of Originals at YouTube to give practical insights for content creators navigating shrinking budgets, rising competition, and digital disruption.
Hear from John Glencross, CEO and Co-Founder of Calculus Capital—one of the UK’s leading independent venture capital and private equity firms. This episode offers expert advice on tapping into private equity, negotiating innovative funding deals, and unlocking capital to get your projects made in 2025.
🎥 Plus, discover how to get up to £6,000 through the British Council Film Team’s Travel Grant Fund to showcase your work internationally.
If you’re ready to head into the new year and use new ways to secure new money, this episode is for you.
Join the TV Collective
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As the digital revolution and the rise of AI accelerates content creation, Episode Seven of The TV Collective Podcast asks the hard-hitting question: Is TV dead? Joining Simone is the Head of Global Research & Insight at Fremantle Paul Wood an expert in audience analytics and consumer insights.
We hear from experts Eric Collins, Farah Qayum, Tafara Makopa, and Steven Wright, on the challenges and opportunities in our changing industry. With Breakthrough Leaders 2025 now open, find out how to nominate or enter. Plus discover how you could secure £3,000 in funding to bring your creative ideas to life!
Is TV dead? Tune in and decide for yourself.
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In Episode Six of The TV Collective Podcast, Simone Pennant is joined by Miranda Wayland, Chief Executive of the Creative Diversity Network to discuss the pressing question: Is there still a glass ceiling in TV, and how can diverse leaders break through? With the TV Collective’s Breakthrough Leaders 2025 programme opening this Monday, hear how Black, Asian, and Global Majority communities can access this career-defining opportunity offering unrivalled access, masterclasses, and coaching.
Packed with inspiration, insider tips, and information on Breakthrough Leaders, whether you’re part of the community, an ally, or just curious about the screen industries, this episode is for you.
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In Episode Five of The TV Collective Podcast, we’re joined by BBC presenter Nadeem Perera, who shares his journey into Wildlife Filmmaking and the unique lens he brings as a storyteller. Plus, we caught up with the inspiring Liz Bonnin and Hamza Yassin at the Natural History TV festival: Wildscreen 2024.
With COP 29 on the horizon, where global leaders will meet to discuss our changing climate, this groundbreaking episode brings together the voices reimagining wildlife filmmaking in a rapidly changing world.
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This week’s TV Collective Podcast episode honours Breast Cancer Awareness Month. It is filled with inspiration, resilience, and yes, even a few laughs. We sit down with BAFTA award-winning Exec Producer and Head of ITV Scripted Comedy, Nana Hughes, as she shares her journey of returning to work after her breast cancer diagnosis.
Yet while managing a critical illness most freelancers have no financial help and little assistance in securing new contracts. Who supports them? We are calling on all industry leaders to step up and provide better support for freelancers wanting to return to work. Our industry must do better.
This episode is dedicated to the memory of Ann Marie Goodwin, a breakthrough leader and integral part of the TV Collective, who sadly passed away from cancer, whose legacy continues to inspire us all.
Disclaimer: Please listen with care. If you or anyone you know is affected by the topics covered in this episode, the Film and TV Charity offers support.
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In this episode of The TV Collective Podcast, one year on from the October 7th attack on Israel and the subsequent war with Hamas, we explore the realities of reporting from conflict zones. We spoke with journalists, filmmakers, and war correspondents to discuss their experiences, challenges, and dangers when reporting from the frontlines. Featuring BAFTA and International Emmy® Award Palestinian filmmaker Yousef Hammash, who documented the Israel-Hamas war from inside Gaza.
If you or anyone you know has been affected by the trauma of this conflict, please get in touch with the Film and TV Charity for support.
The views expressed in this podcast are those of the individuals involved and do not necessarily reflect the views of The TV Collective Podcast or its affiliates.
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In episode 2 of The TV Collective Podcast, we’re coming to you straight from the TV Collective Live Festival—a celebration of creatives of colour with masterclasses, sessions, and insights. We’re diving into how to thrive until 2025, with BAFTA-winning personality, chef, and musician Big Zuu, who shares how he navigates in an ever-changing industry.
But that’s not all—we’re launching the TV Collective Content Fund to give out monthly cash prizes, and this Friday, 27th September, someone’s walking away with £5,000 cold, hard cash for their project! That could be YOU!
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In Episode 1 of The TV Collective Podcast, we ask what role British television has had in shaping public perceptions of Black, Asian, and Muslim communities and how these portrayals may have contributed to the summer riots. We hear from senior industry leaders about the media’s responsibility and catch up with Marcus Ryder, CEO of the Film & TV Charity, who has been advocating for race and representation on British TV for over 12 years.
This episode is dedicated to Simon Albury MBE.
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We've come to the end of season one of The Plug Podcast! But don't fret because we'll be back with Season 2 sooner than later! Over the past nine episodes, we have spoken to various guests, chopped up big industry topics, and caught nuff jokes. Whether this is your first time or you are a veteran Plug listener, sit back and relax; for the next 30 minutes, we are going down memory lane and sharing highlights and never-before-heard clips from some of our previous special guests, including:
Life coach and longtime friend of the TVC, Remy Blumenfeld, shares his top tips on planning, executing, and completing your creative projects.
Of course, this is The Plug, so we've got more flowers and a recommended watch.
Thank you for listening, and stay connected.
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On May 25, 2020, the world watched in disbelief and horror as Derek Chauvin, a white policeman, knelt on the neck of George Floyd, an African American man, for 8 minutes and 46 seconds, leading to his premature death. George Floyd's murder sparked a global outrage and protests. Many companies pledged financial support for Black communities and joined in what many now call black square summer. However, four years later, what happened? Is there still an appetite for change, or has the diversity, equity and inclusion bubble burst? Simone kicks off the debate by asking the TVC community for their thoughts.
For the featured interview, Simone speaks with the highly respected Author and Journalist Gary Younge about life after George Floyd, what diversity really looks like, and more!
Our fellow plugger, Rianna Scipio, shares her top tips on how to keep it real in the feel and be your authentic self in the world of work.
As expected, we come with the flowers, and in this episode, we've prepared a special bouquet for the TV producer and legend Maxine Watson.
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On 22nd May 2024, UK Prime Minister Rishi Sunak announced a general election on 4th July 2024. So it's only fitting that Simone comes with the Election Special for this episode! No matter what side of the political fence you sit on, a lot is riding on this election.
Simone reached out to members of the TVC family to get their thoughts on what the winning party can do after the election to boost the creative sector.
For the featured interview, Simone talks with Marcus Ryder, MBE, CEO of The Film & TV Charity, about the challenges facing the creative sector, potential solutions, and more!
Our fellow plugger, Paula Ogun Hector, comes through at the end with her top tips on thriving as a creative when the world is spinning out of control. Oh, you want flowers? You know Simone and her people keep a bouquet close by.
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The music is so nice, we had to cover it twice! Simone is back and plugging into all things content and music again! Of course, we always love to hear from you, so you sent in your thoughts about songs from films and TV shows you love. The TVC community shares their favourite movie soundtracks and TV theme tunes to open things up.
In our featured interview, Simone speaks to Director Luti Fagbenle about making his transition from directing music videos to long-form content. Luti's credits include work with Jay-Z, Beyonce and Kanye West. He's also one of the brains behind Blue Therapy on E4. Luti pulls no punches about his experiences as a Black man in television.
Lastly, we spoke to Producer Karen Gabay, who shared her top tips for producing a compelling music documentary.
Following a recent Channel 4 report, which states that only 8% of people in the creative industries are from working-class backgrounds, along with the fourth anniversary of George Floyd's murder, we need to talk about diversity and inclusion... AGAIN.
For our next debate, please send your voice notes or comments to info@thetvcollective.org with your name, title and a comment. We want to hear from as many of you as possible.
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Music is a universal language, and in this episode, we're going to talk up the tings! Are you a music producer or just interested in telling better stories with the help of music? Want to know how to get your foot in the door or, better still, how you get paid? Sit back and relax. This episode is all about music for Film and TV. Simone is the Plug, and she'll connect you.
The TVC community shares their favourite movie soundtracks and TV theme tunes to open things up.
In our featured interview, Simone speaks to composer and songwriter Daniel Pemberton about his career in scoring music for Film and TV. This man scored the music for Into The Spiderverse, so the levels are high.
Lastly, we spoke to US rapper James Gardin about his top tips on how to create songs that brands will love and the whole world can sing.
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This episode is all about artificial intelligence! Simone is The Plug, so she's got her finger on the pulse of everything new, including technology! This week, she taps into the TVC community to get their thoughts on the ride of AI and whether or not it's coming to take our jobs.
Simone also links up with AI filmmaker Stephanie Chlond, who shares details about her career journey and how she harnesses the power of AI for cinema and explores how AI is levelling the playing fields in the creative industries.
We don't just talk about the game; we share it. AI expert Cassie Quarless shares his top five tips on using AI to streamline your work processes.
To close, as usual, the TVC crew show love to the creatives who influence and inspire us all.
Download the e-book Top AI Tools by Cassie Quarless here.
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