On this episode of The Ty Brady Way, Ty breaks down the three phases that separate average salespeople from top producers: mastering your presentation, closing the deal, and handling objections. Building on the foundation of dialing and setting appointments, Ty takes you through what happens next.
Ty opens up about a turning point with his mentor who told him, "Ty, I know you can go and sell, but your process is not duplicatable." That feedback led to the creation of a simple 12-15 minute flip chart presentation that explains Medicare in a way that builds trust and credibility. You'll hear the story of knocking on a mayor's door, being challenged to prove himself in just 15 minutes, and how that one presentation led to nine deals and referrals to every city council member in that small town.
The episode breaks down why facts don't sell but stories do. Ty explains how to master the presentation, make it your own, and learn the lingo so you can answer questions with confidence. He shares real examples of bad sales pitches he receives daily and contrasts them with the right approach: asking questions to find the prospect's "heartburn" before jumping into a pitch.
Ty gets tactical about the close, emphasizing that if you've done your job in the presentation and asked the right questions, closing should be easy. He breaks down what makes a true prospect: someone who's willing to listen, has a need, and has the ability to pay. And if affordability becomes an issue? That's on you to create enough value. Ty uses the example of people who insure their cell phones but claim they can't afford a cancer plan. It's about creating value, not price.
The episode wraps with Ty's message: know your numbers, track your numbers, master the presentation before you try to reinvent it, and always identify a true prospect by asking questions. Whether you're in insurance, door-to-door sales, or any other industry, these principles apply.
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