In this episode of the Ultimate Dental Podcast, Dr. David Moffet interviews Shawn Peers, a consultant with a background in law and business. They discuss the importance of understanding the business side of dentistry, effective scheduling, patient management, and the significance of building relationships with patients.The conversation also touches on the role of data in making informed decisions and the evolving landscape of dental marketing.Shawn emphasises the need for dentists to think like CEOs and to prioritise customer service to retain patients.What you will learn:[01:20] Introduction and Background of Shawn Peers[04:03] Transitioning from Law to Dentistry Coaching[06:42] The Importance of Business Education in Dentistry[09:24] Effective Scheduling and Practice Management[12:00] Communication and Patient Engagement[14:49] Handling Practice Transitions and Retirements[28:52] The Impact of Patient Loyalty[30:06] Data-Driven Decision Making in Dentistry[32:15] The Importance of Accountability[34:22] Understanding Patient Referrals[37:02] Adapting to Changing Marketing Strategies[39:11] The Role of Customer Service in Dentistry[43:20] Building Relationships with Patients[44:17] Creating a Positive Practice Culture[46:54] The Power of Patient EngagementTakeaways Understanding the business side of dentistry is crucial. Dentists often lack coaching in business management. Effective scheduling can enhance productivity in dental practices. Communication with patients is key to building trust. Data analysis helps in making informed business decisions. Marketing strategies must evolve with changing demographics. Building relationships with patients leads to loyalty. Transitioning practices requires careful management of patient relationships. Dentists should be proactive in their practice management. Customer service is a differentiator in the dental industry.