Your worth is far too personal and it's not your pricing.
And client objections usually aren’t about price... they're a symptom of something else.
I talk about:
Why so many talented designers stay stuck at the same rate for months (or years)
The difference between organic growth vs. accelerated growth
How your nervous system plays a bigger role in pricing than you think
Why confidence often comes after the decision not before
How weak positioning creates objections before you ever get on a call
And why changing your environment can matter more than “trying harder”
This episode is about giving context to what’s actually happening and helping you decide your next move with clarity instead of pressure.
If you’ve been telling yourself “I know I need to raise my rates” but nothing has changed… this one’s for you.
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Designers stay stuck because they keep thinking like the version of themselves they are right now… not the six-figure designer they want to become.
In this video, we break down how to think like a six-figure designer before you’re earning six figures, and why mindset alone isn’t enough if your decisions, standards, and habits haven’t changed.
You’ll learn:
If you’re a freelance designer, brand designer, or creative entrepreneur who feels capable of more but keeps hitting the same ceiling… this video will show you what needs to change first.
The income doesn’t come before the identity.
The identity comes first.
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Most designers think their business is failing… when in reality, they’re simply underestimating the volume required to get the results they’re hoping for. They assume they’re “not cut out for it,” so they stop right before the momentum kicks in.
In this episode, I’m breaking down the real numbers and real examples that will shift your entire perspective on what it actually takes to build a six-figure design business. If you’ve been showing up inconsistently and calling it failure, this episode will change the way you see everything.
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I sat down with Jaime who is a DBA graduate, mom, and fellow bird mama to talk about her wild journey from selling $400 mini brands to booking $8,000+ clients.
We dive into:
How she walked away from her 9-5 with zero safety net
The moment she decided to go all-in on her design business
What changed in her mindset + process that allowed her to book premium clients
How she’s currently filling her calendar with dream projects (without burning out or posting every day)
Jaime’s story is the perfect reminder that waiting for the “right time” keeps you stuck and investment creates momentum.
If you’ve been trying to DIY your way to growth and wondering why you’re still undercharging, exhausted, or feeling invisible online… this episode will feel like a permission slip and a wake-up call at the same time.
Her transformation is the proof.
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Shannon Mattern and I dive into the real reason so many designers stay stuck spinning their wheels even when they’re so close to real momentum.
We discuss:
✨ Why fear keeps you from telling people what you do✨ Why hiding from your network is blocking opportunities✨ The mindset difference between designers who scale and designers who stall
If you’ve been feeling stuck or wondering why things aren’t moving as fast as they should… this episode will help you identify the patterns holding you back and finally break them.
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If you’re still posting “how-tos” and informational tips people can Google in 10 seconds… you’re invisible to design clients.
In this episode, I break down old marketing vs. new marketing, how to actually stop the scroll in 2025, and why showing up online feels harder than ever (and what to do about it).
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In this episode, I’m joined by Shay, one of the founders behind Bucketlist Bombshells, to hear her story and dive into the power of relationship marketing. We talk about how building genuine connections...and not chasing trends can completely transform your business, open new opportunities, and attract clients who stick around for the long haul.
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My guest was hired as an hourly designer, did nearly $40K worth of work, and uncovered gaps that could’ve generated over $400K in revenue for the client. But instead of listening, they let her go the day before launch and she never even had a contract.
We unpack the red flags, the lessons, and how to recognize when your expertise is being mistaken for “extra work” instead of the strategy that could change someone’s business.
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This year, I decided to take networking seriously and within just four months, it led to over $10K in booked projects. In this episode, I’m breaking down exactly what I did to make that happen (without feeling overly salesy).
Whether you’re an introvert or simply want to book more local clients, you’ll walk away with practical, real strategies you can start using to grow your business and attract dream clients through genuine connections.
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Caroline is the self-taught designer behind Corson Studio and today, she’s pulling back the curtain on her journey from undercharging and second-guessing… to enrolling in our signature DBA University program and finally landing her first $4,000 design client. But here’s the truth:
Caroline didn’t book that high-ticket client right away.
While some students land premium clients just weeks after joining, it took Caroline nearly six months after graduating to get her first big “yes.”
And that’s exactly why you need to hear this. Her story isn’t about overnight success.
It’s about staying the course and being happy for others even when it feels like everyone else is winning but you.
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In this episode, I sit down with Nikki, a copywriter who partners with designers to elevate their client projects with ease. We dive into what her process actually looks like behind the scenes, how she seamlessly fits into designers’ workflows, and why offering done-for-you copy can instantly increase the value (and results) of your design packages without adding more to your plate.
If you’ve ever wished your clients had better words to match the visuals, this episode is for you!
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In this episode, I sit down with a designer who was fully booked on the outside, but behind the scenes was undercharging, overworking, and still struggling to pay the bills. We talk about:
The hidden downsides of being “booked out”
How underpricing impacts your business long-term
Different ways to launch and sell your services
This conversation is a reminder that being busy doesn’t always mean being successful and why redefining what booked out looks like is essential for growth.
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In this episode, I’m sitting down with David Masters Group, a studio known for taking on only four clients per year. They take a deep storytelling approach that transforms branding into an immersive journey, not just a deliverable.
We dive into:
How doing fewer, deeper projects opens the door to bigger clients
Why pricing becomes easier when your work is rooted in meaning
The mindset shift designers need to build brands that last beyond money
If you’ve ever wondered what it takes to create branding that feels like art, legacy, and impact all at once...this conversation will change the way you think about design.
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Imagine managing 23 client projects by yourself. For Josh Hall, that unsustainable reality forced a drastic shift...one that transformed his business forever. In this episode, Josh shares the lessons, challenges, and unexpected opportunities that come with growing into an agency model.
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Olivia of Current Design Studio shares how she scaled from a 700 sq. ft. beach bungalow to leading $20K creative projects. Her story is a powerful reminder that entrepreneurship takes bold risks and unwavering self-belief.
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I'm joined by Cat, host of The Peaceful Creatives Podcast, to talk about how designers and creative entrepreneurs can finally escape the feast and famine cycle, reduce burnout, and build a profitable, sustainable business without sacrificing peace of mind.
We dive into:
Practical ways to break free from burnout as a designer
How to end the feast and famine cycle for freelancers and creative business owners
Strategies for creating a peaceful, profitable design business that actually lasts
Mindset shifts and business habits that support long-term success as a creative entrepreneur
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In this episode, we’re breaking down the real reason behind stuck energy and whether it’s a gap in action, strategy, or mindset that’s slowing your momentum.
This isn’t about adding more to your to-do list...it’s about real accountability that drives results. We’re sharing how our 3 zones of genius inside Design Biz Academy help designers get clear, stay consistent, and actually go after their goals with confidence.
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What if a single $200 coaching call could change the trajectory of your design business? In this episode, I’m sharing the story of one of our Social Butterfly Club members who took what we taught her in just ONE call and used it to book a $7,500 client. Proof that when you get clear strategy and apply it, you can see results fast.
We’ll break down what made the difference for her, why she was able to book such a high-ticket client so quickly, and how you can apply the same mindset and strategies in your own business. If you’ve ever wondered whether investing in mentorship actually pays off, this episode is your sign.
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If your heart’s ever sunk over an unhappy client and you rushed straight into fix-it mode, this one’s for you. I’m walking you through a powerful visualization that helps you shift from reactive and emotional… to grounded and fact-led. This isn’t about being cold or robotic...it’s about reclaiming your role as the leader of your design business.
We’re unpacking:
Why fear-based responses sabotage your authority
The mindset shift that helps you stay calm and confident
How to handle difficult client feedback without spiraling
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I’m joined by Mikelle Morrison and Nick Longo from The Deeply Graphic Designcast to talk about how they built their design businesses in the early 2000s before Instagram or short form content were a thing.
We get into:
– What marketing looked like back then– How they've stayed booked without relying on social media– And what today’s designers can learn from the OG way of doing things
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