Summary In this episode, Christa explores the potential benefits of running a Black Friday sale for photographers, even for luxury brands. She debunks the myth that promotions devalue high-end services and emphasizes that strategic offers can serve as a significant cash injection and attract new clients. Christa highlights the importance of personalizing marketing efforts, such as using text messages over email blasts, to effectively engage potential clients. She provides practical ideas for ...
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Summary In this episode, Christa explores the potential benefits of running a Black Friday sale for photographers, even for luxury brands. She debunks the myth that promotions devalue high-end services and emphasizes that strategic offers can serve as a significant cash injection and attract new clients. Christa highlights the importance of personalizing marketing efforts, such as using text messages over email blasts, to effectively engage potential clients. She provides practical ideas for ...
Summary In this episode, Christa explores the potential benefits of running a Black Friday sale for photographers, even for luxury brands. She debunks the myth that promotions devalue high-end services and emphasizes that strategic offers can serve as a significant cash injection and attract new clients. Christa highlights the importance of personalizing marketing efforts, such as using text messages over email blasts, to effectively engage potential clients. She provides practical ideas for ...
Summary In this episode, Christa discusses the challenges and strategies for photographers considering raising their rates and running Black Friday promotions. She shares her personal journey of transitioning to a full-service photography model to increase income and emphasizes the importance of understanding one's value and pricing accordingly. Christa debunks the myth that luxury brands can't offer promotions and provides practical tips for running effective Black Friday offers. She highlig...
Want to connect with Aislinn? Follow her on Instagram https://www.instagram.com/aislinneileencoaching/ Summary In this engaging conversation, Christa and Aislinn McKenna explore the journey of transitioning to full service photography, the importance of mindset coaching, and the value of investing in mentorship. Aislinn shares her personal experiences and insights on creating unique client experiences, overcoming fears in pricing, and the significance of self-investment in achieving business ...
Want to connect with Lindy on social media? Follow her @lindyrebophoto Summary In this conversation, Lindy Rebro shares her journey as a full-service portrait photographer in Southeast Georgia. She discusses the challenges of restarting her business after a move, the impact of ADHD on her focus, and the importance of offering tangible products to clients. Lindy highlights her financial growth and the support she received from her community, emphasizing the value of perseverance and personal c...
Want to connect with Gianna on social media? Follow her @giannamaclainephotography Summary In this conversation, Gianna McLean shares her inspiring journey as a senior photographer, detailing her rapid growth in the industry, the importance of product offerings, and the strategies she employed to build a successful senior team. She emphasizes the significance of mindset and coaching in achieving business milestones, including her recent home purchase at a young age. Gianna also discusses her ...
Want to follow along with Lauren on Social Media: @goldmangrows https://www.goldmangrows.com/ Summary In this episode, Christa welcomes Lauren from Goldman Grows, a paid ads leader with extensive experience managing multi-million dollar ad budgets. Lauren shares her insights on how creatives can harness Facebook ads to elevate their business to the next level. Together, Christa and Lauren discuss practical strategies and hint at an exciting collaboration in the works. Tune in to learn from La...
Want to follow Amy on Social Media: @amysimkusphotography @amysimkusphotographyseniors Summary In this episode, we explore the inspiring story of Amy Simkus, who transitioned from a corporate career to a successful full-time photographer. Amy shares her experiences, challenges, and the pivotal moments that led her to pursue her passion for photography. Key Takeaways: The initial steps Amy took to transition from her corporate job.How Amy built a solid brand and client experience in the ...
Summary In this episode, Christa shares her journey of scaling her photography and coaching businesses. She discusses the importance of outsourcing, building a solid coaching framework, and the strategies she employs to engage clients and market her services. Christa emphasizes the significance of having a supportive team and the need for sustainable business practices, especially as she prepares for maternity leave. The conversation highlights the duality of her business model and the variou...
Summary In this episode, Christa discusses the essential elements of marketing for business scaling, emphasizing the importance of having a solid structure in place before diving into marketing efforts. She highlights the significance of mindset, consistency, and understanding your audience, as well as the need for effective marketing strategies that nurture relationships and leverage data. Christa encourages business owners to focus on doing fewer things well rather than spreading themselves...
Summary In this conversation, Christa discusses the critical aspects of scaling a business through effective team building and outsourcing. She emphasizes the importance of time management, identifying tasks that can be delegated, and understanding one's zone of genius. Christa provides practical tips for hiring the right employees and overcoming the fear of delegation, ultimately highlighting that time is the most valuable resource for entrepreneurs. Takeaways Scaling requires a clear unders...
Summary In this episode, Christa shares her journey of scaling her photography business and the lessons learned along the way. She emphasizes the importance of understanding the motivation behind scaling, evaluating the scalability of one's business model, and building a strong foundation for growth. Christa also discusses the value of mentorship and staying focused on personal goals rather than getting distracted by industry trends. The episode concludes with a teaser for the next discussion...
Want to connect with Brandi? Follow her on Instagram here: https://www.instagram.com/brandipricephotography/ Check out her Senior Photography Education page: https://www.instagram.com/6figureseniorphotographer/ Summary In this episode, Christa interviews Brandi Price, an exclusive full-service senior photographer from Oklahoma City. Brandi shares her inspiring journey of transitioning from a high school teacher and stay-at-home mom to building a six-figure photography business focused s...
Want to connect with Kassie? Follow her on Instagram: https://www.instagram.com/kassiemoorephotography/ Summary In this engaging conversation, Christa and Kassie Moore discuss the evolution of Kassie's photography business over two decades. They explore the challenges faced by photographers in a saturated market, the importance of recognizing one's value, and the shift from a shoot-and-burn model to a more curated client experience. Kassie shares her journey of increasing her pricing while en...
Want to connect with Emily? Follow her on Instagram: https://www.instagram.com/emilysommerphotography/ Summary In this conversation, Emily Sommer shares her journey as a senior photographer, discussing her transition from a shoot and burn model to a full-service approach. She emphasizes the importance of creating a unique client experience, balancing family life with her business, and the value of senior photography as a one-time event. Emily also offers advice for aspiring photographers on h...
Want to connect with Abigail? Follow her on Instagram at https://www.instagram.com/akphotographyllc/ Summary In this conversation, Christa and Abigail discuss Abigail's transformative journey in her photography business over the past two years. Abigail shares her decision to leave her teaching job to pursue photography full-time, the challenges she faced in adjusting her pricing strategy, and the importance of building connections with clients. They explore the benefits of diversifying her ph...
Want to connect with Aislinn? Follow her on Instagram https://www.instagram.com/aislinneileencoaching/ Summary In this conversation, Christa and Aislinn McKenna discuss Aislinn's journey as a business coach for creatives and wedding professionals, focusing on her transition from shoot and burn photography to a full-service model. They explore the importance of mindset, sales skills, and overcoming blocks in the photography business. Aislinn shares insights on in-person sales, the significance...
Want to connect with Charity? Follow her on Instagram: https://www.instagram.com/charitywhite/ Summary In this conversation, Charity White shares her inspiring journey from being a part-time photographer to a full-time portrait photographer in Chicago. After losing her job, she decided to pursue her passion for photography, despite the challenges of being a single mom. Charity discusses overcoming her limiting beliefs as an introvert, the importance of empathy in her work, and how she b...
Learn more about Uncapped and Apply HERE Summary In this episode, Christa discusses the critical decision photographers face between focusing on marketing or refining their business processes. She emphasizes the importance of establishing sustainable practices before scaling, highlighting the pitfalls of scaling a broken process. Christa advocates for a full-service approach that enhances client experience and value, while also addressing common mindset blocks that prevent photographers from ...
Want to connect with Britt? Website: www.brittcroft.com Instagram: www.instagram.com/brittcroftphoto The Album Concierge: www.instagram.com/thealbumconcierge Summary In this conversation, Britt Croft shares her inspiring journey from nearly quitting photography to building a successful six-figure business. She discusses her transition from wedding photography to full-service portraits, the challenges she faced, and how embracing discomfort led to significant growth. Britt also highli...
Want to connect with Grace? Follow her on Instagram @thegracecolley Interested in Grace's mindset coaching? Visit https://thegracecolley.com/mindset Summary In this conversation, Grace Colley, a portrait photographer, shares her journey from corporate America to running her own photography business. She discusses the importance of mindset in overcoming challenges, investing in oneself, and building strong client relationships. Grace emphasizes the value of believing in oneself and the signifi...
Summary In this episode, Christa explores the potential benefits of running a Black Friday sale for photographers, even for luxury brands. She debunks the myth that promotions devalue high-end services and emphasizes that strategic offers can serve as a significant cash injection and attract new clients. Christa highlights the importance of personalizing marketing efforts, such as using text messages over email blasts, to effectively engage potential clients. She provides practical ideas for ...
