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The UnFair Advantage
Brad Starnes
69 episodes
3 weeks ago
Send us a text In this episode of The Unfair Advantage, I sat down with Caleb White, founder and creative director of Dreamlit Creative. Caleb’s story hit home. He went from being a single dad working a 9-to-5 to building a branding agency that actually moves the needle for his clients. We talked about the early grind, betting on yourself when it’s not convenient, and what it really means to build a brand that reflects your vision. We also got into the weeds on creative direction, personal br...
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Entrepreneurship
Business,
Society & Culture
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All content for The UnFair Advantage is the property of Brad Starnes and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text In this episode of The Unfair Advantage, I sat down with Caleb White, founder and creative director of Dreamlit Creative. Caleb’s story hit home. He went from being a single dad working a 9-to-5 to building a branding agency that actually moves the needle for his clients. We talked about the early grind, betting on yourself when it’s not convenient, and what it really means to build a brand that reflects your vision. We also got into the weeds on creative direction, personal br...
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Entrepreneurship
Business,
Society & Culture
Episodes (20/69)
The UnFair Advantage
Why Most Founders Lose Their Message, And How to Get It Back
Send us a text In this episode of The Unfair Advantage, I sat down with Caleb White, founder and creative director of Dreamlit Creative. Caleb’s story hit home. He went from being a single dad working a 9-to-5 to building a branding agency that actually moves the needle for his clients. We talked about the early grind, betting on yourself when it’s not convenient, and what it really means to build a brand that reflects your vision. We also got into the weeds on creative direction, personal br...
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3 weeks ago
33 minutes

The UnFair Advantage
Building a Business Without Losing Yourself
Send us a text In this episode, I sit down with my good friend Clayton Pantano, founder of InTrust Marketing, to talk about the real, raw side of building a business while showing up at home. Clayton opens up about navigating the chaos of the pandemic, juggling fatherhood, and running a company when everything felt like it was falling apart. What stood out to me most was his ability to turn that pressure into purpose, and grow because of it, not in spite of it. We dive into: The honest strugg...
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1 month ago
30 minutes

The UnFair Advantage
From Startup Failure to Agency Success
Send us a text In this episode, I sat down with Arielle Cohen, co-founder of Marketing 411 and CMO of Business 411. Ariel’s story really hit home for me. She’s overcome some serious personal challenges and turned them into fuel for building two successful companies in the roofing industry. What I loved most about our conversation is how transparent she was about the wins, the setbacks, and everything in between. We covered a lot, including: Why her companies focus on both marketing and operat...
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2 months ago
36 minutes

The UnFair Advantage
From Startup Failure to Agency Success
Send us a text Thank you for tuning into this episode of The Unfair Advantage. We hope this story has inspired you, showcasing how challenges can be transformed into incredible strengths in the entrepreneurial journey. Our podcast is dedicated to bringing you unique stories of entrepreneurs who turn their so-called 'unfair baggage' into a propelling force for business success. For more empowering stories and insights, visit our website at www.screamincow.com, brought to you by Screami...
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2 months ago
38 minutes

The UnFair Advantage
How Recurring Revenue Can Transform Your Business
Send us a text In this episode of The Unfair Advantage Podcast, I sit down with Blair Witkowski, the founder of Garage Door SEO Experts. Blair opens up about his journey from financial struggles to building a thriving niche agency that helps garage door and gutter installers. We talk about the importance of understanding your clients on a deeper level, why monthly recurring revenue is a game-changer, and practical strategies for cold calling and email outreach. Blair also shares his perspecti...
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2 months ago
38 minutes

The UnFair Advantage
Why Surrounding Yourself With the Right People Changes Everything
Send us a text In this episode of the Unfair Advantage Podcast, I sit down with Peter Cartier to talk about his journey from personal loss and professional upheaval during the COVID pandemic to launching PT Marketing Pros, a marketing agency that helps physical therapists thrive online. Peter opens up about what it took to step into entrepreneurship, the importance of resilience, and how building a supportive network and remote team culture gave him the foundation to grow. We also dive into t...
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2 months ago
39 minutes

The UnFair Advantage
From $100K Loss to 7-Figure Gain
Send us a text Welcome back to "The Unfair Advantage" podcast! In this episode, I'm joined by Jason Jackson, the founder of Growth Pro Agency. Jason's journey isn't just about digital marketing; it's a powerful story of resilience, reinvention, and turning a costly mistake into a competitive edge. Jason's entrepreneurial journey started with a home service business, where he lost nearly $100,000 in the first year to shady marketing companies and overpriced lead services. Frustrated and determ...
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2 months ago
38 minutes

The UnFair Advantage
From the food production line to marketing for aviation schools
Send us a text In this episode of the Unfair Advantage podcast, Tim Jedrek, founder of Right Router Marketing, shares his unique journey from a successful career in manufacturing to becoming a leading figure in aviation marketing. With a background as a certified pilot and programmer, Tim discusses how he leveraged his skills to build a niche agency focused on pilot schools. He emphasizes the importance of treating team members like family, the challenges of starting an agency, and the value ...
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3 months ago
48 minutes

The UnFair Advantage
When Entrepreneurship Becomes Personal
Send us a text What happens when the path to success isn’t straight, smooth, or even visible most days? In this episode, host Brad Starnes sits down with Mark Bianchi, CEO of Visiclix, to talk about the real story behind becoming a founder. From growing up in a challenging environment to building a thriving niche business in eye care marketing, Mark shares how he navigated hardship, leaned into purpose, and made peace with the process. They talk about: Surviving vs. truly livingThe power of n...
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3 months ago
36 minutes

The UnFair Advantage
I Built the Business of My Dreams And Almost Lost Myself Doing It
Send us a text In this episode, I sit down with an amazing friend David Robertson someone I’ve watched build an incredible marketing agency from the ground up, and then pivot to launch Azella, a firm serving financial advisors with heart and purpose. But what most people don’t see is what was going on behind the scenes. David opens up about being diagnosed with bipolar II, going through a divorce, and trying to be a present dad all while running and scaling a business. We talk about the real ...
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3 months ago
37 minutes

The UnFair Advantage
The Leap that Changed Everything
Send us a text Transitioning from a traditional nine-to-five to running a successful agency isn’t easy, but Blake Short made it happen. In this episode of The Unfair Advantage Podcast, I talk with Blake, founder of Top Dog Digital Solutions, about his unconventional path into entrepreneurship and the lessons learned along the way. We dive into the challenges of leaving a steady job, the importance of understanding the home service industry, and the marketing mistakes that cost businesses time...
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3 months ago
44 minutes

The UnFair Advantage
Mindset Over Metrics
Send us a text The importance of mindset can’t be overstated especially when the odds are stacked against you. In this episode of The Unfair Advantage podcast, I talk with Justin Rademacher, co-founder of Arborist Marketing Pros and Digital Anchor Media, about his powerful journey from a chaotic upbringing and addiction to building two successful businesses in the digital marketing world. We dive into the mindset shifts that changed everything, the strength found in community, and the clarity...
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4 months ago
43 minutes

The UnFair Advantage
The Pandemic Pivot That Built an Agency
Send us a text The importance of building a strong team is something Mary Doerr doesn’t take lightly. In this episode of The Unfair Advantage podcast, I talk with Mary, founder of Gold Method Marketing, about her powerful transition from ICU nurse to digital agency owner. She shares how the pandemic pushed her to follow a new path, fueled by a passion for marketing and a mission to help local service-based businesses grow online. We dive into how she built her agency from the ground up, the v...
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4 months ago
36 minutes

The UnFair Advantage
Navigating the Digital Marketing Landscape
Send us a text Data tracking is essential, but it’s not the whole story. In this episode of The Unfair Advantage Podcast, I talk with Scott Christian, CEO and Chief Growth Officer of Ignis Digital Marketing, about finding the balance between performance metrics and real client relationships. We dive into his journey building Ignis, the power of brand discovery, and how to use technology and AI without losing the human touch. Scott opens up about the challenges of agency life, why personalizat...
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4 months ago
40 minutes

The UnFair Advantage
The Power of People-First Marketing
Send us a text The need for clear expectations with clients is where real success begins and Jake Zufelt knows it firsthand. In this episode of The Unfair Advantage podcast, I talk with Jake, founder of Weldwood Marketing, about how he built a multi-million dollar agency from his dining room table by focusing on people, relationships, and intentional growth. We dive into the strategies that set his agency apart, the balance between automation and human connection, and why community matters ju...
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4 months ago
46 minutes

The UnFair Advantage
Overcoming Debt and Financial Challenges
Send us a text Overcoming debt, navigating setbacks, and staying grounded through it all that’s what this episode is all about. I talk with Travis, co-founder of the SEO Syndicate, about his incredible journey from surviving a life-threatening accident at 16 to building a successful SEO agency. We get into the raw, behind-the-scenes moments most people don’t talk about health struggles, financial challenges, and the cutthroat nature of the marketing world. Travis opens up about the role of ch...
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5 months ago
46 minutes

The UnFair Advantage
Emotional Intelligence as a Business Superpower
Send us a text Encouraging others to take risks and learn from the journey is something Kelly Gordon knows firsthand. In this episode of the Unfair Advantage podcast, I talk with Kelly, founder of Dapper Codes, about how she went from a turbulent childhood to leading a successful digital marketing agency. She shares how emotional intelligence has been her biggest asset not just in life, but in business. We dive into the evolution of her work, from hands-on client services to building a thrivi...
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5 months ago
46 minutes

The UnFair Advantage
Transforming Lives Through Faith and SEO
Send us a text The significance of maintaining a strong relationship with God—especially through the highs and lows—is at the heart of this episode of the Unfair Advantage podcast. I talk with Matthew Roda, founder of Lead by Example Marketing, about his powerful journey from addiction to purpose, and how faith became the foundation for everything he’s built. We dive into what it really means to take leaps of faith in business, the importance of intentional prayer, and how creating space to h...
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5 months ago
45 minutes

The UnFair Advantage
From ICU to CEO
Send us a text What started in a hospital room turned into a thriving digital marketing agency. In this episode, I talk with Lizzie Connors, co-founder of Leacon Advertising, about how a life-threatening medical event pushed her to take the leap into entrepreneurship right alongside her husband. We dive into the realities of building a business as a couple, the power of delegation, hiring, and why real-world experience often beats formal education. Lizzie’s story is raw, powerful, and proof t...
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5 months ago
42 minutes

The UnFair Advantage
Why Offshoring Isn’t the Shortcut You Think It Is
Send us a text Tim Brown, founder of Hook Agency, joins me on this episode to unpack the truth about offshoring. It’s often sold as a quick fix for scaling but Tim explains why it’s not the shortcut many think it is. We talk about the real work behind building a global team, the mindset shift required to lead outsourced talent, and how to make it work without sacrificing quality. Tim also shares how his journey through addiction and recovery shaped the values that now drive his agency, ...
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6 months ago
37 minutes

The UnFair Advantage
Send us a text In this episode of The Unfair Advantage, I sat down with Caleb White, founder and creative director of Dreamlit Creative. Caleb’s story hit home. He went from being a single dad working a 9-to-5 to building a branding agency that actually moves the needle for his clients. We talked about the early grind, betting on yourself when it’s not convenient, and what it really means to build a brand that reflects your vision. We also got into the weeds on creative direction, personal br...