Most brands hit a wall—sales stall, campaigns underperform, and competitors suddenly feel more relevant. But is it time for a full reposition, or are you simply lacking a strong positioning strategy to begin with?
In this episode of The Unified Brand Podcast, Chris breaks down the critical difference between brand positioning and brand repositioning, revealing how to determine what your brand truly needs to grow. You'll discover:
The core definitions and differences between positioning and repositioning
Key questions to ask before making a strategic shift
Real-world brand examples: Old Spice, Netflix, and Apple
When a visual rebrand is necessary—and when it’s not
Why most businesses should focus on clarity before evolution
Perfect for founders, marketers, and business leaders ready to unlock brand growth by making smarter strategic decisions.
👉 Take the FREE Brand Power Scorecard at brandpowerscorecard.co.uk to assess your brand's strength.
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👉 Take the FREE 4-Minute Brand Power Assessment: Brand Power Scorecard
Watch podcast clips & deep dives on YouTube: Elements Brand Management
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
X - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
How do you take a natural product or CPG brand from startup to retail scale-up success? In this episode of the Unified Brand Podcast, we're joined by Jane Merton, MBA, founder of All Our Advisors, a seasoned strategist with decades of experience helping natural and organic brands scale into national food, drug, and mass market retailers across North America.
Jane dives into essential brand alignment strategies, retail readiness, go-to-market planning, and how to avoid the biggest mistakes when growing a brand. From positioning and packaging to operations and in-store velocity, this episode covers:
How to align your brand for retail success
Common mistakes founders make when scaling
What buyers really want and how to say "no" strategically
The importance of brand consistency and core values
Trends in TikTok live selling, retail media, and creator partnerships
Packaging that pops and converts on shelf
How to build a retail marketing launch calendar
This episode is packed with strategic insights for founders, marketers, and operators in the CPG and DTC spaces. Whether you're preparing for your first pitch or navigating scale, Jane's advice is pure gold.
Jane Merton, MBA
LinkedIn: https://www.linkedin.com/in/janemerton/
Website (All Our Advisors): https://www.allouradvisors.com
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👉 Take the FREE 4-Minute Brand Power Assessment: Brand Power Scorecard
Watch podcast clips & deep dives on YouTube: Elements Brand Management
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
X - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
n saturated markets, being different isn’t enough—you need to create a space only your brand can own. In this episode of The Unified Brand Podcast, we unpack category design—a game-changing strategy used by iconic brands like Airbnb, Salesforce, HubSpot, and Tesla to dominate their industries.
Learn how to:
Reframe your market’s problem and become the only solution.
Build your own category using the Magic Triangle: Product, Company, and Narrative.
Avoid common pitfalls that sink category creation efforts.
Use strategic storytelling to shape perception and command brand loyalty.
We walk through a proven 6-step framework to define and lead your category—from naming it to building an ecosystem around it.
💡 If your brand is stuck, stale, or struggling to scale, this episode is your blueprint to becoming the next category king.
👉 Plus, take our free 4-minute Brand Power Scorecard to diagnose what’s holding your brand back: brandpowerscorecard.co.uk
Watch podcast clips & deep dives on YouTube: Elements Brand Management
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
X - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
This week, we’re joined by Amrit Dhaliwal, a multi-award-winning entrepreneur, franchise strategist, and CEO of Walfinch, who is revolutionising homecare franchising in the UK.
In this episode, Amrit shares how he transitioned from owning an Italian deli to creating a franchise-first, tech-savvy homecare brand that puts both the client and franchisee at the heart of the business.
He unpacks the overlooked power of brand consistency in franchising, explains why tech and storytelling are key drivers of growth, and shares the mindset every entrepreneur must adopt to thrive in today’s landscape.
We also explore:
Why brand clarity is kindness in franchising
How he scaled operations from £1 to £3.6M+ in revenue
Turning unsexy sectors into standout brands
The truth about hustle culture, resilience, and startup mindset
Why emotional ROI matters just as much as financial ROI
If you're a founder, franchise owner, or scaling a service business — this is a must-listen masterclass on brand-driven business growth.
🔗 Connect with Amrit:
Instagram: @walfinch
LinkedIn: Amrit Dhaliwal
👉 Take the FREE 4-Minute Brand Power Assessment: Brand Power Scorecard
Watch podcast clips & deep dives on YouTube: Elements Brand Management
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
X - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Every marketer talks about "telling better stories," but what does that really mean for your brand?
In this episode of The Unified Brand Podcast, we break down the strategic anatomy of brand storytelling — why it’s far more than poetic taglines or clever About pages, and how it’s the key to building loyalty that lasts.
We explore:
Why storytelling works on a psychological and emotional level
4 core brand story pillars: Origin, Mission, Arc, and Customer Role
How brands like Patagonia, Nike, and Hiut Denim embed narrative in everything they do
The biggest mistake brands make with storytelling (and how to fix it)
How to embed story-driven messaging across every touchpoint, from TikToks to packaging
If you want your brand to be unforgettable—not because it's loud, but because it's real—this episode is your guide to making story your greatest brand asset.
👉 Take the FREE 4-Minute Brand Power Assessment: Brand Power Scorecard
Watch podcast clips & deep dives on YouTube: Elements Brand Management
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
X - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
What if your brand story could hit like a blockbuster movie?
In this episode of The Unified Brand Podcast, we're joined by Greg Logan — founder of Narrativity, Cannes Award-winning writer, and author of Creating a Blockbuster Brand. Greg reveals how he cracked the code to blending Hollywood storytelling formulas with business branding — and why it’s the secret weapon behind some of the world’s most emotionally resonant and high-performing brands.
We unpack:
🎬 Why Hollywood has the blueprint for brand storytelling
⚡ The "enemy and superpower" framework every founder needs
🧠 The neuroscience of why stories stick — and convert
🗣️ How tone of voice builds trust and crushes category sameness
📖 How his book helps founders DIY their own blockbuster brand
If you’re tired of sounding like everyone else, this episode will reframe your entire brand strategy.
🔗 Learn more about Greg’s work at narrativity.com
📘 Grab his book at blockbusterbrands.com
🧪 Try the quiz: storytellingquiz.com
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PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand's strengths, weaknesses, and areas for improvement. https://bit.ly/2VksUSj
----------
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
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YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
X - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Support the show by leaving a review.
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
What do Airbnb, Liquid Death, and Notion have in common? They didn’t just disrupt industries—they redefined them. In this episode of The Unified Brand Podcast, we break down what it truly means to achieve category ownership and why the most successful brands don’t chase demand—they create it.
You’ll discover:
What separates truly differentiated brands from the rest
The two pathways to brand distinction: Amplify or Redefine
How companies like Liquid Death and Oatly made the familiar unignorable
The psychological power of brand archetypes
Why your brand should aim to stand alone, not just stand out
How to claim your own category of one using strategic positioning and messaging
🎯 Ideal for founders, marketers, and business leaders looking to build brands that dominate, not compete.
🔗 Take the Brand Power Scorecard: brandpowerscorecard.co.uk
Watch podcast clips & deep dives on YouTube: Elements Brand Management
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Support the show
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
In this episode of The Unified Brand Podcast, we're joined by Vance Morris, a customer experience strategist, Disney veteran, and founder of the Deliver Service Now Institute. Vance shares how he went from designing Disney attractions like Chef Mickey’s to helping everyday businesses create “wow” moments that drive loyalty and revenue.
We dive deep into:
What Disney does differently (and how your business can do it too)
How to turn the mundane into memorable brand experiences
The power of scripting, surprise, and theming
Emotional connection as your biggest brand asset
Real-world examples like the “rock ‘n’ roll insurance agent” and the “pirate dentist”
How to map your customer journey and find quick wins
Why simple systems and consistent training create brand magic
Whether you’re a founder, marketer, or service-based business owner, this episode will show you how to use experience as your unfair advantage.
🎁 Grab Vance’s free resource: wow52ways.com
🌐 Learn more: deliverservicenow.com
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PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand's strengths, weaknesses, and areas for improvement. https://bit.ly/2VksUSj
----------
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
------------------------
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
-----------------------
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
X - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Support the show by leaving a review.
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
How can a podcast become your best performing sales channel?
In this episode of the Unified Brand Podcast, we're joined by Donald Kelly, award-winning sales trainer, top Salesforce sales influencer, author of Sell It Like a Mango, and host of the Sales Evangelist Podcast. Donald shares how podcasting helped him leave his full-time job, build two businesses, and become a trusted voice in B2B sales.
We dive into:
Why you don’t need thousands of downloads to build an effective podcast
How podcasting creates lead gen and brand trust at scale
The right way to launch a podcast that actually gets traction
How sales and marketing teams can collaborate using podcast content
Turning episodes into lead magnets and sales appointments
The rise of non-gated content and building community trust
Whether you're a founder, marketer, or B2B sales leader, this episode will show you how to stop chasing fancy metricsand start creating content that sells.
🔗 Donald’s Links:
🎧 Listen now and learn how to build a podcast that drives real business results.
If you're ready to unify your brand and turn confusion into clarity, this episode is your playbook.
📈 Take the Brand Power Scorecard assessment and start your transformation → BrandPowerScorecard.co.uk
Catch visual brand tips on our YouTube channel
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
What if your brand could sell before the customer even knows they need you?
This week on The Unified Brand Podcast, we’re joined by Ryan Chute, strategic marketing expert and partner at Wizard of Ads, who breaks down the psychology, neuroscience, and storytelling behind high-converting brands.
Ryan shares how his experience in high-friction, toxic sales environments led him to uncover the secrets of motivation, identity, and authentic branding—and how you can apply these to grow faster and more profitably.
We dive deep into:
Why culture = marketing, and how employee experience shapes customer loyalty
The three major friction points blocking growth (and how to remove them)
How to decode customer motivation through identity and purpose
The truth about lead generation vs. lead capture
Why distinctiveness beats being different, and how to craft a “pink door” brand
The ROI of removing friction in every part of your customer journey
If you’re a founder, marketer, or service-based business looking to stand out and scale with purpose—this episode is essential listening.
🔗 Learn more about Ryan and Wizard of Ads at RyanChute.com
If you're ready to unify your brand and turn confusion into clarity, this episode is your playbook.
📈 Take the Brand Power Scorecard assessment and start your transformation → BrandPowerScorecard.co.uk
Catch visual brand tips on our YouTube channel
---------------------------------------------------------------
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
Is your brand suffering from an identity crisis?
You’ve hired the right people. Your product is improving. Marketing campaigns are firing on all cylinders. But your brand still feels… messy. In this episode of The Unified Brand Podcast, we uncover why this disjointedness happens and how to fix it with a strategic, unified approach.
You'll learn:
The hidden signs of a misaligned brand
Why internal chaos leads to external confusion
How the Unified Brand Framework helps bring clarity, consistency, and creativity
Why your brand should function like a well-aligned battleship — not scattered lifeboats
How to pause, reflect, and rebuild your brand strategy from the inside out
If you're ready to unify your brand and turn confusion into clarity, this episode is your playbook.
📈 Take the Brand Power Scorecard assessment and start your transformation → BrandPowerScorecard.co.uk
Catch visual brand tips on our YouTube channel
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
This week on The Unified Brand Podcast, we’re joined by Howard Lim — renowned branding expert, business strategist, and author of Authentic Branding. With over 30 years of experience and a client list including Apple, Disney, DreamWorks, and Honda, Howard shares timeless insights on building brands with soul, vision, and long-term clarity.
In this episode, we dive into:
Why most companies unknowingly outgrow their original brand identity
The three parts of a brand every business must understand: position, identity, and image
How to design companies from the inside out using Howard’s SIM model (Strategy, Implementation, Management)
The dangers of fragmented branding and "brand schizophrenia"
Why consistent brand DNA is non-negotiable — and how to define yours
Case studies that grew 2000x by applying authentic branding principles
The real difference between branding, marketing, and advertising
Howard also reveals the origin of his bestselling book Authentic Branding, and offers practical tips you can apply immediately to realign and future-proof your brand.
Get the book: Authentic Branding by Howard Lim on Amazon
For Howard’s brand assessment offer - howard@howcreative.com
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If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.
🎧 Take the free Brand Power Score assessment: brandpowerscore.co.uk
---------------------------------------------------------------
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
You’ve invested in a logo, typography, and visuals that look amazing—but your brand still isn’t converting. Why?
In this episode of The Unified Brand Podcast, we break down the myth that branding starts and ends with visuals. We uncover what truly drives brand growth—positioning, messaging, and strategic clarity—and why most brands fail to connect with their audience or align internally.
Learn:
Why beautiful design isn’t enough
The hidden power of brand strategy
How positioning shapes perception
What causes marketing to feel like "shouting into the void"
Real-world examples of brands that turned things around with strategy-first branding
🎯 If your brand looks great but feels off, this episode will help you get to the root of the issue.
👉 Take the 4-minute Brand Power Assessment and discover what’s holding your brand back: BrandPowerScore.co.uk
Catch visual brand tips on our YouTube channel
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If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.
🎧 Take the free Brand Power Score assessment: brandpowerscore.co.uk
---------------------------------------------------------------
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
In this powerhouse episode of The Unified Brand Podcast, host Chris Outlaw is joined by globally renowned brand strategist, speaker, and author Peter Wilken—often called the Father of Brand DNA.
Peter shares the story of his journey from advertising exec at top agencies like Ogilvy and BBDO to founding his own consultancy, The Brand Company, where he pioneered the concept of Brand DNA and the Brand-Centred Managementmodel.
You’ll discover:
Why most brands respray the car without checking the engine (and what to do instead)
The key elements of Brand DNA that form the foundation of truly differentiated brands
How Dim Sum Strategy delivers bite-sized, actionable tools for solopreneurs and founders
Why design must come after strategy—and how to align culture, experience, and communication around your brand promise
Behind the scenes of creating The Lighthouse Brand Strategy Academy to democratize effective brand building
This episode is packed with decades of experience distilled into practical, strategic insight that will change the way you think about your brand. If you’re a founder, marketer, or business leader—you don’t want to miss this one.
🔗 Learn more about Peter: https://peterwilken.com
📘 Get Dim Sum Strategy:
🎓 Explore the Lighthouse Brand Strategy Academy
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Take our free 4-minute Brand Power Assessment → BrandPowerScorecard.co.uk
Catch visual brand tips on our YouTube channel
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If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.
🎧 Take the free Brand Power Score assessment: brandpowerscore.co.uk
---------------------------------------------------------------
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
What separates a good brand from an iconic one? In this solo episode, we break down six proven strategies that elevate brands from forgettable to legendary. Drawing inspiration from Maslow’s theory of transformation and Maya Angelou’s timeless quote, we explore how emotional connection, purpose, and customer experience drive brand loyalty.
You’ll learn:
Why iconic brands offer aspirational transformation
How companies like Dove, Zappos, and Patagonia build trust and loyalty
The power of purpose-led branding
How small touches can make big emotional impacts
Tips for triggering emotional responses through brand messaging
Plus, take our FREE 4-minute Brand Power Assessment to see where your brand stands and unlock your full potential.
🔗 Take the assessment: Brand Power Scorecard
Subscribe and join the movement to build smarter, more unified brands.
Catch visual brand tips on our YouTube channel
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If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.
🎧 Take the free Brand Power Score assessment: brandpowerscore.co.uk
---------------------------------------------------------------
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
In this episode of The Unified Brand Podcast, host Chris Outlaw sits down with Deevo Tindall — brand architect, creative visionary, and founder of The Brand Storyteller.
With over two decades of experience spanning photography, videography, and brand strategy, Deevo shares how personal transformation directly fuels brand growth.
Discover how emotional storytelling, brand consistency, and authentic personal branding can elevate your business and deepen client connections. Deevo breaks down the lessons he’s learned from building five businesses, the power of personal-professional brand integration, and why the “mirror effect” is the foundation of successful branding.
We also dive into:
Why your brand problem is likely a messaging problem
The power of left and right brain synergy
Emotional connection as a branding strategy
The link between mindset and business ceilings
Why authenticity beats trends (and how Coke got it wrong)
His upcoming transformational retreat
This is an insightful, no-fluff conversation for founders, creatives, and marketers serious about building human-centric, identity-driven brands.
🔗 Connect with Deevo: thebrandstoryteller.com
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Take our free 4-minute Brand Power Assessment → BrandPowerScorecard.co.uk
Catch visual brand tips on our YouTube channel
-------------------------
If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.
🎧 Take the free Brand Power Score assessment: brandpowerscore.co.uk
---------------------------------------------------------------
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
In the early 2000s, Lego was spiraling toward bankruptcy. Today? It's a cultural juggernaut across movies, video games, theme parks, and beyond.
In this episode of The Unified Brand Podcast, we break down how Lego saved itself from collapse through brand clarity, community building, and strategic reinvention. Learn how they returned to their core identity, leveraged global collaborations, and created an ecosystem far beyond the brick.
You’ll discover:
Why Lego lost its way—and how it got back on track
The power of staying true to your brand DNA
How embracing pop culture transformed Lego into a global force
What your business can learn from Lego's bold brand moves
Whether you're a founder, marketer, or brand strategist, this is your blueprint for turning struggle into brand strength.
Take our free 4-minute Brand Power Assessment → BrandPowerScorecard.co.uk
Catch visual brand tips on our YouTube channel
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If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.
🎧 Take the free Brand Power Score assessment: brandpowerscore.co.uk
---------------------------------------------------------------
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
Robert Brunner — former Chief Designer at Beats by Dre, Partner at Pentagram, and founder of Ammunition — joins us to explore the deep emotional connection between design and identity. With over three decades of experience building culture-shaping products for Apple, Square, and more, Robert unpacks what makes design iconic, how empathy fuels innovation, and why great products don’t just work — they speak to the soul.
In this episode, you'll learn:
The real difference between design and art
How Beats by Dre was built to become a cultural movement
What every founder should know about building brand-led products
The overlooked power of prototyping and the “death by a thousand cuts” in product design
Why empathy is the most underrated design tool
How AI is changing the design landscape — and why human creativity still wins
Whether you're a founder, marketer, or product leader, this conversation will change how you think about brand, product, and the power of design.
🔗 Learn more about Ammunition: ammunitiongroup.com
Ammunition Instagram
Ammunition Facebook
Robert's Linkedin
Robert's Instagram
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If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.
🎧 Take the free Brand Power Score assessment: brandpowerscore.co.uk
---------------------------------------------------------------
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
Struggling to connect with your audience? In this solo episode of The Unified Brand Podcast, we uncover the five critical steps brands must take to go from forgettable to fan-favorite. Discover why most businesses fail to resonate—hint: it's not about your product—and learn how to build psychological and emotional connections that make your brand the obvious choice.
We’ll cover:
The #1 mistake brands make in their messaging
How to position your brand as the guide (not the hero)
Why emotional connection trumps product features
The psychology behind "brand love"
How to create consistency that builds trust and recall
If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.
🎧 Take the free Brand Power Score assessment: brandpowerscore.co.uk
---------------------------------------------------------------
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
In this powerhouse episode, we sit down with David Aaker, Vice Chairman of Prophet, Professor Emeritus at UC Berkeley’s Haas School of Business, and the legendary “Father of Modern Branding.” With over 17 influential books to his name — including Building Strong Brands, Brand Leadership, and Aaker on Branding — David shares the groundbreaking insights that have transformed how businesses think about brand strategy.
We dive deep into:
The evolution of brand equity and why loyalty must be at its core
Why brand relevance, not just awareness, is key to market dominance
The secret to building energy and differentiation with “Silver Bullet” brands
Why disruptive innovation creates real growth, not brand preference
The role of signature stories and purpose-driven branding in creating lasting impact
How legacy brands can remain relevant in an age of constant disruption
Whether you're a founder, marketer, or strategist, this episode offers practical, timeless advice on building brands that endure.
🎧 Don’t miss this masterclass in branding strategy from one of the industry’s most influential voices.
David's Links
David on Linkedin
Prophet Website
David's Books
👉 Take the free 4-minute Brand Power Assessment: Brand Power Scorecard
---------------------------------------------------------------
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call