The Power of Story to Transform Brands and People

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The Unified Brand - Branding Podcast

Elements Brand Management

225 episodes

1 week ago

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.

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The Power of Story to Transform Brands and People — with Laura Nespoli

The Unified Brand - Branding Podcast

45 minutes 42 seconds

6 months ago

The Power of Story to Transform Brands and People — with Laura Nespoli

In this episode of The Unified Brand Podcast, we're joined by Laura, strategic storyteller, public speaker, founder of Meshin Movement, and Group Strategy Director at Article Group. Laura unpacks how personal transformation and vulnerability can powerfully shape business storytelling, and how brands can build authentic narratives that resonate on a human level.

We explore:

The neuroscience behind storytelling and empathy
How personal stories can drive professional success
The 4Cs framework to unlock brand stories
Strategic storytelling in B2B tech and why empathy still matters
Using purpose-driven storytelling to align brand identity and impact

Whether you're a founder, marketer, or creative leader, this episode will shift how you think about story, brand, and growth.

🔗 Connect with Laura: meshinmovement.com

Learn how to assess your own brand’s power with our free 4-minute Brand Power Scorecard⁠⁠

Perfect for founders, marketers, and brand builders who want to think differently and build brands that last.

🎧 Subscribe and stay unified.

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Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠