Frankie D – Fight Business Consultant | Mindset Coach | Therapist-Informed Performance Specialist

With over 22 years immersed in the world of combat sports, Frankie D brings a rare depth of experience—from fighter to coach, gym owner to mindset consultant. Having lived and breathed every angle of the fight game, Frankie now dedicates his life to empowering both gym owners and fighters to reach their full potential, in business and in life.

After a decade running a successful Muay Thai gym and competing himself, Frankie transitioned into coaching others—guiding gym owners to build sustainable, profitable businesses and helping fighters sharpen the mental edge that separates good from great.

Following personal trials that included business setbacks and divorce, Frankie pursued a Master’s in Counselling. What began as a personal healing journey evolved into a mission: to support men struggling with identity, relationships, and purpose. His academic training in psychology and trauma-informed approaches now underpins everything he does, blending clinical insight with real-world experience in the fight world.

Today, Frankie’s work focuses on two main pillars:

The Fight Business Coach (TFBC): Business consulting for combat sports gym owners who want to grow, lead, and scale sustainably.

The Fighter’s Mindset (TFM): Mental performance coaching for fighters, helping them develop resilience, clarity, and championship-level focus.

Coming soon: Frankie is expanding The Fighter’s Mindset into a performance coaching platform for men—integrating high-performance strategies with trauma-informed therapeutic tools to help men grow stronger, mentally and emotionally.