Welcome to another episode of The Unstoppable Latina Show! In this episode, we’re diving deep into the importance of building both your business and personal brand as an entrepreneur. I’ll break down why these two go hand-in-hand and share actionable steps to make it happen. We’ve also got some juicy business chisme about recent acquisitions of Latina-owned and women-led businesses, plus I’ll give you a quick update on my upcoming marketing workshop series and my struggles with asking for help (because, let’s be real, we’ve all been there!). Tune in as I share insights about balancing your personal and business brands, understanding your business stage, and creating content pillars that make you unforgettable. Plus, you’ll hear some personal updates about my journey to writing a book and taking the Marketing Blueprint Series on tour. Takeaways from Today’s Episode: Your personal and business brands are interconnected: People invest in stories, so building both is key to attracting dream clients and opportunities. Know your business stage: Whether you’re launching, growing, or scaling, your stage determines how you invest time and money in branding. Define what you stand for: Create three content pillars—industry expertise, your unique approach, and your purpose—to make your brand clear and memorable. Share your story strategically: Focus on platforms and collaborations where your dream clients and opportunities hang out, not everywhere. Delegate to elevate: You don’t have to do it all—hire experts to execute your vision so you can focus on being the CEO of your business. Episode Chapters: [00:01:23] - Marketing Homework Recap: Creating Demand, Converting Demand, and Building Brand Loyalty [00:04:38] - Business Chisme: Acquisitions of Poppy, The Skimm, We All Grow Latina, and Carol’s Daughter [00:13:18] - Main Topic: Should You Focus on Your Business or Personal Brand? [00:19:32] - Three Steps to Build Your Business and Personal Brand Thanks for hanging out with me today! As always, send your questions to podcast@unstoppablelatina.com and tag me on social media @unstoppable_latina. Don’t forget to subscribe and leave a review if you love the show—I can’t wait to hear what you think!

In this episode, we tackle the mistakes that might keep your business invisible and how to fix them with actionable marketing strategies.

Welcome to the very first episode of The Unstoppable Latina Show! Today, we’re diving into some real talk about delegating your marketing and knowing when to let go of certain tasks to scale your business. I’m also sharing a little business chisme about hidden fees that can drain your hard-earned money, and I’ll fill you in on the latest marketing trends you need to know for 2025. Plus, I’ll talk about my journey navigating personal growth and why community support is everything. Takeaways from Today’s Episode: Delegating your marketing tasks is crucial for growth, but knowing when to do it can be tricky. Small businesses are often hit with hidden fees—stay aware and protect your profits! AI tools can be powerful, but it’s all about using them the right way (without losing authenticity). Community support and personal growth are huge keys to long-term success. Episode Chapters: 09:46 - Navigating Entrepreneurship and Community 17:41 - Hidden Fees Impacting Small Businesses 23:26 - Mastering AI Prompts for Business Success 28:21 - When to Delegate Your Marketing Efforts 40:44 - Marketing Bootcamp and Book Updates Thanks for hanging out with me today! As always, share your thoughts at podcast@unstoppablelatina.com and tag me on social media @unstoppable_latina. Don’t forget to subscribe and leave a review if you’re loving the show—I can’t wait to hear what you think!

Welcome to The Unstoppable Latina Show, the podcast designed to empower Latina entrepreneurs to break through barriers and become unstoppable CEOs. Hosted by business coach and marketing expert Paulette Piñero, this show blends business insights, marketing tips, and real talk to help you grow your business while staying true to yourself. Ready to become unstoppable? Subscribe now!