Are you aiming to become a Lifestyle Brand? Are you matching the tone of voice of the brands your audience interacts with? If so, your approach is reactive.

To make sure travellers automatically answer the question “where are you staying?” with your hospitality brand's name, you should strive to become a Lifestyle Choice.

Turn into the subconscious go-to choice of your consumers by tapping into their core interests – not only into their demographics!

Jason Rieff, a multi-award-winning and Forbes-nominated 30 under 30 branding expert, answered our questions.

Learn about the difference between a Lifestyle Brand and a Lifestyle Choice, and how to become the latter.

JSR-Consultancy was founded in 2019 by Jason Rieff, a multi-award-winning and Forbes-nominated 30 under 30 branding expert. Having held C-Level and Director positions in some of the world’s largest Hospitality brands and Advertising agencies, Jason strives to provides clients with cost-effective solutions to their individual brand challenges.

Before launching JSR-Consultancy, Jason served as the Chief Marketing Officer for the global Hospitality brand Generator Hostels, overseeing the global marketing of the brand and the marketing function of the launch into the North American market.

Prior to Generator, Jason held leadership roles at an array of award-winning Advertising agencies, most recently as National Strategy Director of the German branch of the Global Social Media Agency, WeAreSocial.