Sean Barnes shares a powerful and practical framework for building your personal brand, one that creates opportunities, strengthens your reputation, and positions you as a trusted leader.
Whether you’re an executive, entrepreneur, or early in your career, your personal brand is being built every day, intentionally or not. Sean breaks it down into three core pillars:
Clarity. Visibility. Value.
He explains how to gain self-awareness through honest feedback, how to show up intentionally (both in person and online), and how to create value in every interaction.
This is a must-listen for anyone serious about becoming the kind of leader people want to work with, follow, and trust.
Podcast Show Notes – Episode 255 | 11.11.2025
Episode Title: Clarity. Visibility. Value. The Framework to Build Your Personal Brand
Key Moments
00:00 – The importance of building a personal brand
00:28 – The three pillars: Clarity, Visibility, and Value
01:00 – Clarity: understanding who you are and how you’re perceived
01:22 – Seeking feedback (even from your “arch nemesis”)
02:20 – Learning from people you admire and identifying the skill gap
03:00 – Visibility: being intentional about how you show up
03:32 – Why visibility matters for leaders and professionals
04:00 – Value: giving more than you receive
04:28 – Why giving first pays off in the long run
05:00 – Becoming known as the problem solver and leader others seek out
06:00 – Building a brand that gives you choices and control in your career
Key Takeaways
Clarity begins with self-awareness. You can’t shape your brand until you understand how others perceive you.
Visibility is intentional. Every email, meeting, and post contributes to how people experience your brand.
Value compounds. When you consistently give more than you receive, opportunities naturally follow.
Your reputation becomes your leverage. Being known for solving problems and uplifting others makes you magnetic.
You get to choose. When you build a strong personal brand, you create the freedom to choose who you work with and how you lead.
Host: Sean Barnes
Website: https://www.wolfexecutives.com
https://www.seanbarnes.com
LinkedIn:
https://www.linkedin.com/in/seanbarnes/
https://www.linkedin.com/company/wolfexecutives
https://www.linkedin.com/company/thewayofthewolf/
LinkedIn Newsletter:
https://www.linkedin.com/newsletters/7284600567593684993/
The Wolf Leadership Series: https://wolfexecutives.com/wolf-leadership-series/
YouTube: youtube.thewayofthewolf.com
Twitter: https://x.com/the_seanbarnes
https://x.com/wolfexecutives
Instagram:
https://www.instagram.com/the_seanbarnes
https://www.instagram.com/wolfexecutives
https://www.instagram.com/the_wayofthewolf
TikTok: https://www.tiktok.com/@the_seanbarnes
Email: Sean@thewayofthewolf.com
Audible: https://www.audible.com/pd/The-Way-of-the-Wolf-Podcast/B08JJNXJ6C
Spotify: https://open.spotify.com/show/2BTGdO25Vop3GTpGCY8Y8E?si=ea91c1ef6dd14f15
Show more...