In Web3, you don’t tell your story, your community does. The real question is whether you’re designing incentives that make them want to.

In this solo episode, I break down why most projects get incentives wrong (think mercenary users, airdrop farmers, and short-lived hype) and what it takes to design systems that actually stick. From Ethereum’s early days to Reddit’s Collectible Avatars, I explore real-world examples where incentives went beyond money, tapping into identity, status, and belonging.

If you’re a founder or marketer, this is your blueprint for rethinking incentive design and creating narratives your community will spread without being bribed to.