Most Web3 projects struggle to link marketing spend to on-chain activity. If you're getting likes but no mints or swaps, this episode is for you.
Host Olabisi, breaks down why traditional tools fail, the high cost of bad data, and how to implement a modern Web3 attribution strategy.
Learn to use wallet-based tracking and behavior-based token incentives to measure true ROI and scale the channels that actually drive adoption.
In Web3, you don’t tell your story, your community does. The real question is whether you’re designing incentives that make them want to.
In this solo episode, I break down why most projects get incentives wrong (think mercenary users, airdrop farmers, and short-lived hype) and what it takes to design systems that actually stick. From Ethereum’s early days to Reddit’s Collectible Avatars, I explore real-world examples where incentives went beyond money, tapping into identity, status, and belonging.
If you’re a founder or marketer, this is your blueprint for rethinking incentive design and creating narratives your community will spread without being bribed to.
What happens when you bet on Bitcoin in 2010 and AI before it was trendy? You get our guest - a builder who's been quietly crushing it in tech for 15 years while the rest of us were still figuring things out.
This week's guest, Frank Speiser predicted Brexit and Trump's 2016 win when all the experts got it wrong. He's sold five companies across social media, AI, and crypto. And now? He's building something that turns trading into a game because apparently regular trading wasn't exciting enough.
He shared what it's actually like to build in crypto since day one, why most AI companies are just hype, and how someone spots winning opportunities before everyone else jumps in. No fluff, no buzzwords, just straight talk from someone who's lived through multiple tech booms.
If you've ever wondered what separates the people who see the future from those who just follow trends, this conversation will give you some serious food for thought.Stay updated:
Website: https://www.metafide.io/
X (Twitter): https://x.com/FIDE_AI
Discord: https://discord.com/invite/fide-token
Most Web3 founders don’t fail because of their tech, they fail because of their go-to-market strategy. In this episode, host Olabisi, breaks down the biggest GTM mistakes killing Web3 startups and what founders can do differently.
You’ll learn:
Why hype without product-market fit destroys credibility.
The common traps founders fall into when launching in Web3.
How to design a GTM strategy that actually scales.
Practical lessons founders can apply today to win users and investors.
Whether you’re a Web3 founder, marketer, or builder, this episode will give you the playbook to avoid becoming another startup failure statistic.
Tune in now and make sure your GTM strategy isn’t the reason your project fails.
What if your marketing could keep running and growing without constantly burning cash?
In this episode, Host Olabisi breaks down the "gas-free growth" flywheel—a marketing approach that powers itself over time. You’ll learn how to attract your ideal audience, turn them into loyal advocates, and keep momentum building without heavy ad spend or endless hustling.
Whether you’re a Web3 founder, marketer, or growth strategist, you’ll walk away with practical steps to build a self-sustaining growth engine that works even while you sleep.
It’s growth without the grind, tune in to find out how to make it work for you.
What happens when a 20-year trading veteran who built FX platforms across Asia decides crypto needs fixing?
Our guest, Chris Soriano the CCO and Co-Founder of Bridgeport has seen it all - from the trading floors of traditional finance to the wild west of crypto infrastructure.
He's worked on Bitcoin products at massive FX venues and watched both worlds try to figure each other out. Now he's building the unsexy but critical stuff that lets big institutions actually trade crypto without losing their minds (or money).
This isn't your typical "crypto will change everything" conversation. We're talking about real problems like why trading firms have to park millions at different exchanges just to trade, how traditional markets solved issues crypto is still struggling with, and what institutional crypto trading actually looks like behind the scenes.
You'll hear stories from the trenches of both worlds, learn why the plumbing matters more than the fancy apps, and discover what it really takes to get institutions comfortable with crypto. Plus, find out why some of the biggest innovations in crypto aren't the ones making headlines.
If you've ever wondered what happens when Wall Street meets Web3, or why institutional adoption is taking so long, this episode breaks it all down in plain English.
No jargon, no hype - just honest insights from someone who's actually built this stuff.
Learn more about BridgePort:
Website: https://www.bridgeportmq.com
Linkedin: https://www.linkedin.com/company/bridgeportmq
X: https://x.com/BridgePortMQ
Ever wondered why some Web3 partnerships take off while others crash and burn? In this episode, we're breaking down the real playbook for Web3 business development with someone who's seen it all.
Our guest, Mrudul Gole has worked across major Web3 infrastructure companies - from Chainstack to Horizen to Wow Labz - and now leads business development at NodeOps as they launch their $NODE token. With listings secured on Binance Wallet, KuCoin, BitGet and more, he's got fresh insights on what actually works in today's Web3 landscape.
What You'll Learn:
Perfect for: Web3 founders, business development professionals, anyone building partnerships in the decentralized space, and crypto enthusiasts who want to understand what happens behind the scenes.
Key Takeaway: Stop guessing what works in Web3 BD. This conversation gives you the frameworks and strategies that actually move the needle, straight from someone who's been in the trenches at multiple successful Web3 companies.
Whether you're launching a token, building partnerships, or just trying to understand how successful Web3 companies actually grow, this episode has the insights you need.
Want to learn more about NodeOps and their DePIN 2.0 infrastructure? Check out their interactive tokenomics page and follow their $NODE launch journey at https://nodeops.network/
Follow them on social media for the latest updates on exchange listings and partnership announcements.
X: https://x.com/nodeopshq
X: https://x.com/buildonnodeops
Youtube: https://www.youtube.com/@NodeOpsHQ
Telegram: https://t.me/nodeopsxyzTune in for real talk, no fluff - just actionable Web3 business development strategies that work.
In Web2, growth was all about funnels, paid ads, and conversions. But in Web3? That playbook doesn’t work anymore.
In this episode, I break down why traditional marketing tactics fall flat in the Web3 space—and what you should be doing instead.
We’ll dive into:
Whether you're a founder, marketer, developer, or just Web3-curious, this episode gives you the mindset and strategy shift you need to grow with nuance and build something that actually lasts.
🎧 Listen now to rethink your growth playbook—and finally stop copying what doesn’t work.
AI just went from marketing assistant to marketing director and it didn't ask for permission. While most people are still figuring out how to write better ChatGPT prompts, AI agents are already creating content, launching campaigns, and building entire brands without human input.
In this episode, we explore what's really happening behind the screens as artificial intelligence steps into the role of founder, creative director, and growth hacker all at once.
You'll discover:
Whether you're fascinated by AI's capabilities or worried about being replaced by a robot, this episode breaks down the practical implications of this marketing revolution.
No hype, no fear-mongering, just an honest look at how AI is changing the game and what smart founders are doing about it.
Perfect for: Web3 founders, marketing teams, solo entrepreneurs, and anyone curious about the intersection of artificial intelligence and brand building.
Ready to meet your new digital competition?
In the fragmented world of Web3, how do you get noticed when you're just another anonymous founder with a big idea? This episode cuts through the Airdrops and token hype to reveal what actually works for early-stage Web3 builders trying to stand out in a crowded space.
Forget airdrop strategies and influencer partnerships. We dive into the counter-intuitive approach that successful Web3 founders take before their protocols become community darlings.
You'll discover:
Whether you're launching a DeFi protocol, an NFT collection, or a DAO, this episode provides a clear, actionable roadmap for building visibility when you're starting from scratch.
No massive marketing budgets or insider connections required – just authentic strategies that resonate in the decentralized world.
Perfect for: First-time Web3 builders, solo devs, community managers, and anyone looking to grow their project's influence without expensive marketing campaigns or token incentives.
Why do some Web3 projects launch with thousands of eager fans while others struggle for attention? The secret might be saying less, not more.
In this episode, join host Olabisi, as she dives into the fascinating world of stealth marketing – where the most successful projects build massive communities before revealing what they're actually creating.
You'll discover the psychological triggers that make curiosity more powerful than information, and how strategic silence can be your most effective marketing tool.
Through real-world examples like Yuga Labs' Otherside and Azuki, we break down the exact strategies that turned whispers into waitlists:
Whether you're planning a Web3 launch or just fascinated by unconventional marketing tactics, this episode provides a practical framework for building anticipation around products that don't yet exist.
Learn how saying nothing – in just the right way – might be the most powerful thing you can say.
So you've heard DAOs are the cool new way to run organizations in Web3—but what happens when the group chat has to make million-dollar decisions?
In this no-filter episode, join host, Olabisi as she spills the tea on what actually goes down behind those Discord channels and governance forums.
Join us as we unpack:
We'll share the real stories, both facepalm failures and surprising successes—plus practical tips for anyone brave enough to dive into the wild world of decentralized organizations.
Perfect for crypto-curious folks, DAO members wondering if the grass is greener elsewhere, and anyone who enjoys a good "what not to do" story in Web3.
No jargon, no preaching, just honest talk about when DAOs actually work and when they're just fancy voting machines that make everyone frustrated.
Curious about what separates flash-in-the-pan crypto projects from those with staying power? In this eye-opening episode of Web3 Quick Bites, host Olabisi sits down with marketing strategist Onyeka Adedayo to uncover the secret sauce behind sustainable Web3 success.
From breaking down complex concepts for mainstream audiences to building communities that thrive beyond bull markets, Onyeka shares practical insights from her three years of launching campaigns across multiple Web3 projects. She reveals common mistakes that doom promising projects and offers straightforward strategies for authentic engagement that converts casual followers into dedicated community members.
Whether you're a creator, investor, or marketer in the Web3 space, this conversation delivers actionable takeaways on:
- Marketing approaches that actually connect with crypto-curious consumers
- Community-building tactics that create lasting value
- Identifying projects with genuine long-term potential
No hype, no fluff—just real talk about building Web3 projects that stand the test of time. Tune in and discover how authenticity might be your most powerful tool in the decentralized world.
What's the real deal with Web3? Is it a serious technology changing how we use the internet, a digital casino for risk-takers, or just a flashy carnival?
Our guest, William Herkelrath the CEO and Co-founder of K3 Labs brings over two decades of FinTech experience and has navigated the wild Web3 landscape since 2017.
From leading business development at Chainlink to selling his startup to PayPal, he shares his front-row view of both the serious business and wild entertainment sides of the blockchain world.
What you'll learn:
Whether you're a blockchain believer, a curious skeptic, or just enjoy watching digital gold rushes unfold, this conversation offers both entertainment and genuine insights into where this technology might be headed.
Tune in for a refreshingly honest take on an industry that's equal parts revolutionary, ridiculous, and full of potential.
What really works in Web3 marketing? In this episode, Host Olabisi talks with a seasoned CMO, Diana Felkina who’s managed $2.5M+ in marketing budgets and grown Web3 communities of over 150,000 members.
Diana shares unexpected insights from her journey from global CMO to digital entrepreneur, revealing the metrics that matter, the pitfalls to avoid, and the systems necessary for scaling international teams.
Gain practical insights on integrating AI into your marketing, building automated systems that actually work, and navigating the unique challenges of Web3 audience building.
Whether you're new to Web3 or looking to level up your marketing game, this episode delivers actionable tactics you can implement right away to stay ahead of the curve.
What if transferring assets between blockchains was as simple as sending a text message?
In this exclusive episode, host Olabisi had an insightful conversation with Kevin Coutinho, the visionary founder behind Layer One X.
Discover the technology that's processing 100,000 transactions per second and making bridge hacks a thing of the past with their innovative bridgeless architecture.
Kevin reveals how Layer One X is transforming blockchain interoperability, bringing governments and major enterprises into Web3, and solving the seemingly impossible blockchain trilemma.
Whether you're a developer, investor, or simply curious about the future of blockchain, this conversation offers a fascinating glimpse into the infrastructure that's tearing down walls between digital ecosystems.
Learn more about Layer One X
Video Explainer:
x.com/LayerOneX/stat...
More sources:
Blockchain X Handle:
@LayerOneX
Founder X Handle:
@thekevcoutinho
Whitepaper: bit.ly/ layeronexwhite...
Showcase Bridgeless Cross-chain dApp: L1xapp.com
Task On: community.l1xapp.com
Tired of explaining your Web3 project with technical jargon that makes people's eyes glaze over? In this eye-opening episode, Olabisi breaks down why most Web3 marketing fails to connect with regular users – and more importantly, how to fix it.
You'll discover how successful Web3 brands like Reddit and Starbucks managed to onboard millions of users without ever mentioning blockchain, and learn the exact framework for translating your complex tech into stories that actually resonate with people.
In this episode, you'll learn:
Whether you're a founder, marketer, or builder in the Web3 space, this episode will transform how you think about communicating your project's value.
Stop speaking crypto and start speaking human – your user acquisition numbers will thank you.
Perfect for: Web3 founders, marketing teams, community managers, and anyone trying to bring Web3 products to mainstream users.
Ever wondered how crypto projects really find and fund their top talent? In this eye-opening episode of Web3 Quick Bites, we're pulling back the curtain on the hidden ecosystem that powers breakthrough innovations in the blockchain world.
Join me as I dived deep into the critical challenges of talent acquisition, grant allocation, and value creation in Web3 with Matthew Carrano, Head of Content at Thrive Protocol.
We explored the cutting-edge strategies that are transforming how protocols discover, validate, and reward the builders who are actually moving the industry forward.
In this episode you'll discover:
Whether you're a builder, investor, or crypto enthusiast, this episode offers a fresh perspective on how the most innovative projects are changing the game.
Get ready to understand the new playbook for building real value in Web3.
Tune in and level up your understanding of the decentralized future!
Learn more about Thrive Protocol here:
https://www.thriveprotocol.com/
Sign up to be a part of the Thrive community here:
https://app.thriveprotocol.com/ Do you have any feedback or questions about today's episode? Kindly send a mail to web3quickbites@gmail.com
Ever wondered what it would be like to have a digital twin that looks, talks, and acts just like you?
In this episode, we dive deep into the fascinating world of AI avatars with John Son, Head of Marketing at Deep Brain AI
From customer service to entertainment, AI avatars are changing how we interact in the digital space.
Join us as we explore the game-changing applications of this technology, uncover surprising use cases, and discuss how businesses are embracing digital humans to transform their operations.
You'll learn:
How AI avatars are reshaping customer experiences
The unexpected ways industries are using digital humans
Real success stories and challenges in avatar adoption
What the future holds for AI avatars in Web3
Whether you're a tech enthusiast, business owner, or just curious about the future of digital interaction, this episode offers valuable insights into one of the most exciting developments in AI technology.
Tune in for a mind-expanding conversation about the digital reflections that might just become part of our everyday lives sooner than you think.
Do you have any questions, feedback on today's episode? Reach out to us on web3quickbites@gmail.com
Ever wondered what the future of crypto trading looks like? This episode dives into the world of decentralized exchanges (DEX) and how they're changing to put you, the user, back in control.
Our guest , Caria Wei, co-founder of Nuvo takes us through her exciting journey from traditional tech to Web3, sharing real insights about making blockchain technology work for everyone. We talk about why privacy matters in crypto trading, what's missing in today's DEX platforms, and how the industry is becoming more inclusive.
Whether you're deep into crypto or just getting started, this episode breaks down complex ideas into bite-sized pieces. Get ready for an honest conversation about making Web3 more accessible, private, and user-friendly!
Perfect for: crypto enthusiasts, Web3 newcomers, and anyone curious about the future of digital trading.
Do you have any feedback or questions about today’s episode? Kindly reach out to us on web3quickbites@gmail.com