We're sharing the six business books that have genuinely shaped how we think about growing our wellness businesses. From practical strategy guides like Alex Hormozi's $100 Million Offers to mindset-shifting reads like Benjamin Hardy's 10X is Easier Than 2X, these recommendations span everything from pricing and profit to understanding what actually drives customer behavior. Whether you're just starting out or ready to scale, we break down why each book made our list and how our recommendations have evolved over the years (spoiler: we're way more focused on freedom and mindset now than pure tactics). If you're looking for your next business book or wondering which ones are actually worth the investment, this episode gives you our honest take on what's worked for us.

Books Mentioned: 
$100 Million Offers by Alex Hormozi

10X is Easier Than 2X by Benjamin Hardy and Dan Sullivan

Company of One by Paul Jarvis

Wanting: The Power of Mimetic Desire in Everyday Life by Luke Burgis

Profit First by Mike Michalowicz

The Mountain is You by Brianna Wiest

References:
Marvelous Software Platform
Well Well Well Marketplace