Today we're talking about why Gen Z and Millennials are giving the wellness market a total glow-up (and what they actually want), plus the TikTok trend that’s less about getting out there and more about locking in. We look at why Pilates is quietly taking over where spin left off, and the global data showing that wellness has officially become as valuable as salary — a major signal for anyone building offers around health and healing. And we're diving into the Elizabeth Holmes story because she's suddenly posting her thoughts on social, and whether you love her or loathe her, her redemption arc has us all watching. And we think there’s something in it for every woman building something big.
References:
Marvelous Software Platform
Well Well Well Marketplace
We're covering five stories that could shift how you think about building your wellness business online. From the new creator storefronts replacing traditional affiliate links to why fiber maxing is your content goldmine right now, we're breaking down what's actually happening in the wellness creator space. Plus, we're talking about the analog ritual trend your clients are craving, how Reddit might be your next discovery channel, and a 50-year money milestone that explains why so many of us still feel guilty about wanting more. If you're ready to understand where the industry is headed (and how to position yourself in it), this episode is for you.
To sign up for Reddit's next forum, click here.
References:
Marvelous Software Platform
Well Well Well Marketplace
We're sharing the six business books that have genuinely shaped how we think about growing our wellness businesses. From practical strategy guides like Alex Hormozi's $100 Million Offers to mindset-shifting reads like Benjamin Hardy's 10X is Easier Than 2X, these recommendations span everything from pricing and profit to understanding what actually drives customer behavior. Whether you're just starting out or ready to scale, we break down why each book made our list and how our recommendations have evolved over the years (spoiler: we're way more focused on freedom and mindset now than pure tactics). If you're looking for your next business book or wondering which ones are actually worth the investment, this episode gives you our honest take on what's worked for us.
Books Mentioned:
$100 Million Offers by Alex Hormozi
10X is Easier Than 2X by Benjamin Hardy and Dan Sullivan
Company of One by Paul Jarvis
Wanting: The Power of Mimetic Desire in Everyday Life by Luke Burgis
Profit First by Mike Michalowicz
The Mountain is You by Brianna Wiest
References:
Marvelous Software Platform
Well Well Well Marketplace
We keep hearing "courses are dead" everywhere, but that's not the whole story. The pandemic gold rush of slapping together content and waiting for passive income? That's definitely over. But courses and coaching are far from dead - we just need to play by different rules now. We're breaking down five key shifts every course creator needs to make: ditching the bloat, designing for completion over access, making it feel personal, leading with assets instead of just information, and creating an experience worth talking about.
References:
Marvelous Software Platform
Well Well Well Marketplace
Ready to turn your knowledge into actual income? We break down exactly how to create and sell your first digital product, even if you've never done it before. The best part: you need way fewer followers than you think (we've seen people with under 100 Instagram followers make serious money). We cover what makes a profitable digital product, how to choose what to create based on what people are already asking you, and why being "just one step ahead" often works better than being the world's expert. Plus, the simple tools you need to get started (hint: your phone and one platform can do most of the work).
References:
Marvelous Software Platform
Well Well Well Marketplace
Ever found yourself asking "Should I start two separate Substacks for my different interests?" or wondering how to handle multiple passions in your content creation? We tackle the multi-passionate creator dilemma that's stumping so many people. From deciding whether to keep topics separate or blend them together, to understanding when having multiple platforms becomes unsustainable, we break down the real considerations most creators miss. Plus, we share the simple decision filter that helps you choose your path without overthinking yourself into creative paralysis.
References:
Marvelous Software Platform
Well Well Well Marketplace
We're diving into nine practical ways to add income streams to your wellness business this fall without overwhelming yourself or confusing your audience. From expansion revenue with existing clients to micro offers, affiliate income, and corporate wellness opportunities, we break down realistic strategies that work alongside your core business model. These aren't get-rich-quick schemes but smart diversification moves that can create steady additional revenue while you gear up for the busy season ahead.
References:
Marvelous Software Platform
Well Well Well Marketplace
We analyzed @thedailyvictorian, a yoga influencer with 1.3 million TikTok followers who's completely rewriting the social media playbook. While most creators chase daily posting and quick trends, she's built a massive following with just one thoughtful post per week. We've identified six key observations from her approach that combine movement, poetry, and life wisdom into an art form that stops the scroll every time. From her unique storytelling method to how she creates genuine community engagement, these insights will help you stand out in an oversaturated market and build a business that attracts book deals, brand partnerships, and real revenue.
References:
Marvelous Software Platform
Well Well Well Marketplace
Starting July 10th, 2025, Google began indexing Instagram content for the first time, meaning your posts and reels can now appear in search results. We explore what this means for discoverability, share optimization strategies, and discuss recent court decisions that are reshaping how AI can use creative work. Plus, we cover Substack's new live video features that could change how you connect with your audience.
References:
Marvelous Software Platform
Well Well Well Marketplace
Most creators are using AI completely wrong for their copywriting. Today, we're talking about why pasting prompts into basic ChatGPT gives you bland, generic copy that screams "a tiny robot wrote this." The game-changer? Training your own AI copywriting assistant, complete with your brand voice, audience insights, and specific behavioral instructions. We walk through the exact four steps to create your own training manual that will transform your AI from a basic tool into your personal copywriting team member. Plus, we explore the unexpected psychological benefits of having an assistant who just does what you ask without emotional management.
To access the training questions, please visit heymarvelous.com/trainmycopyassistant
References:
Marvelous Software Platform
Well Well Well Marketplace
We explore two alarming stories that highlight the growing security threats facing wellness creators and online entrepreneurs. First, we uncover the shadowy world of Meta brokers - underground operators who exploit Facebook's internal systems to restore hacked accounts for thousands of dollars, while Meta's official support channels remain largely unresponsive. We discuss how these black market brokers work with inside sources at Facebook and why the company seems more focused on pursuing legal action against brokers than fixing their broken customer service.
Next, we examine a disturbing trend targeting influencers and content creators through sophisticated phishing schemes disguised as brand partnership opportunities. We share real stories of creators who lost their social media accounts and payment processors after clicking malicious links, including one devastating case where a hacker gained access to someone's Stripe account and charged tens of thousands of dollars to their clients.
Throughout the episode, we discuss practical security measures every wellness creator should implement, including moving beyond SMS-based two-factor authentication to app-based solutions like Authy, the importance of frequently changing passwords, and adopting a more suspicious mindset toward unsolicited emails and partnership offers. We also touch on how AI is making these security threats more sophisticated and why the golden age of trusting cold outreach may be over.
This episode serves as both a wake-up call and a practical guide for protecting your wellness business in an increasingly dangerous digital landscape.
Listen to the full Globe and Mail Article here: "The Black Market for Getting Hacked Meta Accounts Back."
References:
Marvelous Software Platform
Well Well Well Marketplace
We're breaking down what's hot in the wellness creator world right now. From the shift toward authentic face-to-camera storytelling on TikTok and Instagram (goodbye, hyper-produced content!) to the return of carousel posts with trending music, we're covering the social media trends that actually matter for your business.
We also explore how the AI landscape is shifting search behavior - with Google's AI summaries reducing click-through rates by up to 34% - and share actionable strategies to get AI tools to recommend YOUR business when potential clients are searching. Plus, we discuss the Reddit vs. Anthropic lawsuit and what it means for content creators.
Key Topics:
References:
Marvelous Software Platform
Well Well Well Marketplace
In today's episode, we're exploring a troubling trend that's making it harder than ever to run a small business: unrealistic consumer expectations and the rise of performative outrage against entrepreneurs.
Drawing insights from Anne Helen Peterson's brilliant Culture Study newsletter, we discuss why customers expect Amazon-level service from local artisans, how "accountability culture" has morphed into business bullying, and what this means for wellness creators in 2025. Whether you're dealing with impossible client demands or wondering if your feedback crosses the line, this episode offers perspective on maintaining humanity in our increasingly disconnected digital marketplace.
Plus, we share real stories from our own business experiences and explain why building genuine community connections might be the antidote to this toxic trend.
We highly suggest you read Anne Helen Peterson's Article: What Do We Do With All This Consumer Rage?
References:
Marvelous Software Platform
Well Well Well Marketplace
In this episode, we explore three hot topics affecting wellness creators:
Join us as we share our perspectives on these evolving industry trends and their implications for wellness creators.
Get our Wellness Marketing Assistant ($27!)
References:
Marvelous Software Platform
Well Well Well Marketplace
References:
Marvelous Software Platform
Well Well Well Marketplace
In this episode, we break down the tech drama that could shake up how online wellness businesses connect with their audience. We're tracking Meta's courtroom showdown (could Instagram become its own company again?) and Google's recent advertising battle loss - changes that might actually benefit small wellness creators in the long run. But here's the really good news: despite all the economic doom and gloom out there, wellness spending is booming in 2025! We've got the details on which niches are seeing explosive growth (hello, menopause and mental health!) and why this $1.1 trillion industry continues to thrive even when consumers are tightening their belts elsewhere. Important insider info for anyone building an online wellness business!
Join us for our first-ever variety show episode, where we tackle three fascinating wellness industry topics: the hidden health dangers of plastic-based athleisure wear, the story of an AI tarot card reading company's quick rise and demise on Instagram, and how artificial intelligence is revolutionizing medical treatment by repurposing existing drugs for rare diseases. From environmental concerns to ethical dilemmas to groundbreaking health solutions, we explore the complex landscape of "fakes" in the wellness world.
Today, we're talking about AI (like every other person on the internet right now!!), but we believe this is such an important conversation because it's transformed our business, and we wanted to transform yours too. We dig into how to use AI tools effectively in 2025, emphasizing that you can't just drop a one-sentence prompt into ChatGPT and expect magic (that's like hiring an intern for an hour and publishing their unedited work). We shared our favorite AI applications—from copywriting with Claude (which we've trained on our brand voice) to creating presentation decks with Gamma.app in minutes instead of painful hours. For those with moral hesitations about AI, we get it, but remember: these tools free up your humanity for the work that actually matters, letting robots handle the soul-crushing admin tasks none of us want to do anyway.
Get our Wellness Marketing Assistant ($27!)
References:
Marvelous Software Platform
Well Well Well Marketplace
Chatgpt.com
Claude.ai
Gamma.app
Peg And Awl
In this episode we explore four critical mindset shifts for wellness entrepreneurs: breaking through self-imposed "upper limits" that create false ceilings on success, balancing visionary thinking with consistent action, moving beyond victim mentality to take ownership of business outcomes, and setting realistic timeframes that acknowledge slow initial growth while maintaining ambitious long-term goals. We talk about how childhood money beliefs shape adult limitations and emphasize that extraordinary results require moving beyond "ordinary goals." They draw from both personal experience and business wisdom, including Bill Gates' observation that most people overestimate what they can accomplish in one year but underestimate what they can achieve in ten years.
References:
Marvelous Software Platform
Well Well Well Marketplace
Gay Hendricks: The Big Leap
Wellness creators need to shift away from passive financial management where they hope there's money left over after expenses to pay themselves. Instead of viewing profit as an afterthought, entrepreneurs should intentionally decide their compensation first and then adjust business expenses accordingly, as this intentional approach to paying yourself - even if starting small - creates momentum for sustainable business growth.
Key Takeaways:
References
Marvelous Software Platform
Well Well Well Marketplace
In the third episode of the Financial Intelligence series, we discuss the importance of tracking your numbers. We want women to understand financial metrics, bookkeeping essentials, and the creation of a ritual around financial tracking. The conversation covers various aspects of sales tracking, goal setting, and key business metrics that go beyond revenue, encouraging listeners to actively engage with their business data.
Key Takeaways
References
Marvelous Software Platform
Well Well Well Marketplace