In episode 100 of the What Sold podcast, hosts Matt and Brandon celebrate their milestone amidst technical difficulties. They reflect on their podcast journey, discuss the practicalities of running a small business, and share insights on market research, legal requirements, inventory management, pricing strategies, and customer service. They also delve into the importance of using data analytics, marketing effectively, and the debate over scaling one’s business. Ultimately, the episode emphasizes learning, adaptation, and the balance between growth and sustainability. The hosts also hint at upcoming changes in their content strategy, emphasizing a greater focus on their YouTube presence.