Most brands obsess over ads and ignore the moment that matters most: where the click lands. In this episode, Jordan Gordon and Pilothouse strategist Taylor Cain break down how to decide whether traffic should go to your homepage, a PDP, a collection, or a dedicated landing page—plus how to diagnose when conversion rate issues aren’t about your ad at all.

You’ll learn:

• When a landing page outperforms your homepage (and when it doesn’t)
• How consideration level, pricing, and message clarity determine the ideal click-through path
• Why “anchoring” and UX sequencing can dramatically change conversion rates
• How testing new PDP structures (including delaying price) can increase results
• How to build fast, scrappy landing pages that plug cleanly into Shopify
• What heatmaps, scroll behavior, and section-level engagement reveal about friction
• Why iteration beats theory — and how to develop a testing mindset that actually finds signal

#EmailMarketing #RetentionMarketing #CRO #LandingPages #EcommerceStrategy #DTCMarketing #ShopifyBrands

00:00 — Introduction

01:00 — When a Landing Page Beats Your Homepage

03:00 — How Disrupted Traffic Changes Your Funnel

06:00 — Rising Prices, Rising Consideration

10:00 — PDP vs Landing Page: Which One Converts Better?

14:00 — Why Testing Beats Theory Every Time

20:00 — The Underrated Power of Email Capture on Landers

29:00 — Inside a High-Performing Landing Page Build

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