In Site Funnels 2.0, Jordan breaks down how product discovery actually works when you have hundreds, thousands, or even millions of SKUs.
This episode is the follow-up to Site Funnels 1.0, shifting from hero-product funnels to the long-tail reality of mega-catalog brands. You’ll learn how to use email, dynamic merchandising, and just 12 digital assets to turn browsing into buying at scale, without spending more on ads.
Jordan walks through two discovery funnels, how to use email as a shoppable landing page, and why most brands are massively underusing their biggest revenue engine: their existing traffic and subscribers.
#EmailMarketing #EcommerceMarketing #RetentionMarketing #ProductDiscovery #PostClickOptimization #CustomerJourney #LifecycleMarketing #Klaviyo #Shopify #DTC #DirectToConsumer #DigitalMerchandising #ConversionRateOptimization #CRO #GrowthMarketing #RevenueGrowth #MarketingStrategy #CustomerRetention #LongTailEconomy #MarketingPodcast
00:00 — Introduction
01:00 — “Double your revenue with no ad cost” and the 12-asset funnel idea
03:10 — The difference between manageable-SKU brands and mega-SKU brands
05:31 — Low-intent vs high-intent traffic and how funnels are split
10:23 — How email triples your product discovery at-bats (with real brand data)
15:17 — Funnel 1: using five recommendation emails to power discovery
23:17 — Funnel 2: turning category browsing into high-intent revenue
41:39 — Why doubling conversion rate beats buying more traffic
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
In this episode, Jordan breaks down Site Funnels 1.0, a post-click revenue system designed to turn traffic, email, and organic visitors into low-cost, compounding revenue.
You’ll learn how the world’s best ecommerce teams think about funnels, choke points, and psychological progression across the site and why improving conversion rate is often the fastest way to grow without increasing ad spend.
Jordan walks through how visitors move from homepage to category pages to product pages to checkout, how to identify the moments that control revenue, and how to design funnels for both qualified and unqualified traffic.
Hashtags:
#ecommerce #cro #conversionrateoptimization #dtc #shopify #emailmarketing #retentionmarketing #growthmarketing #onlinestore #digitalmarketing #funnelmarketing #performancecommerce #customerjourney #postclick #ecommercestrategy
Timestamps:
00:00 – Introduction: Why a 0.5% conversion rate destroys revenue
02:29 – Ads create awareness, websites create revenue
11:27 – The four stages every site must solve
20:15 – The two-minute rule for conversions
32:28 – The five site funnels that drive ecommerce revenue
49:41 – Why PDPs are the real revenue engine
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
In this episode of the World’s Best Email Retention Podcast, Jordan breaks down real buyer data to show which customers truly drive email and retention revenue, and which ones don’t.
Using a simple but powerful buyer-group framework (recent vs. stale, first-time vs. repeat), Jordan unpacks why email doesn’t chase the same dollar as ads, why most campaign revenue comes from buyers ads no longer influence, and why optimizing email metrics alone can lead brands to miss their most additive revenue.
#EmailRetention #CustomerLifecycle #EcommerceOperators #DTCBrands #RetentionStrategy #EmailROI #ShopifyBrands #MarketingAnalytics #GrowthMarketing
00:00 – Why retention, not acquisition, defines efficient growth
01:29 – Email metrics vs. the real retention source of truth
02:10 – The two models every operator needs to understand retention
06:31 – The buyer framework that explains where email revenue comes from
19:08 – Why email monetizes customers ads no longer reach
24:26 – The revenue impact of stale repeat buyers
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
Conversion rate optimization is not a “nice to have.” It is the most reliable way to increase profit without increasing spend.
In this episode, Jordan breaks down the financial case for CRO using a simple, realistic model that compares three paths: holding steady, scaling ad spend, and improving site conversion. The results are clear. Spending more on ads can reduce margin, while improving conversion rate increases revenue, efficiency, and profit at the same time.
You’ll learn why brands should maximize low-cost, owned revenue first, how CRO impacts MER, ROI, and margin, and why advertising should support owned traffic growth, not replace it. Jordan also walks through where CRO fits in the broader ecommerce stack, from site fundamentals and email to paid media and awareness channels.
#ecommerce #conversionrateoptimization #cro #emailmarketing #retentionmarketing #ownedmedia #dtc #digitalmarketing #pilothouse #dtcnewsletter #dtcpodcast
00:00 Introduction
00:59 The financial case for CRO explained
03:38 Ads vs CRO: the spreadsheet comparison
08:31 How scaling ad spend can reduce margin
10:28 Why CRO dramatically improves ROI and efficiency
15:45 The real purpose of advertising
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
Black Friday is the biggest stress test of your email system, and this year delivered some clear winners.
In this episode, Jordan breaks down the real tactics that moved revenue: odd-hour sends, plain-text power plays, mystery-angle subject lines, triple taps (and when a pentatap might make sense), plus where revenue actually came from across engaged, unengaged, prospects, and buyers.
#emailmarketing #ecommerce #dtc #retentionmarketing #pilothouse #blackfriday #marketingstrategy #q4
00:00 — Introduction
00:28 — Inboxing Is Getting Harder
01:00 — Subject Line Mystery vs Clarity
02:40 — Odd-Hour Sending Wins
03:10 — Why Plain Text Performs
06:05 — Triple Taps: What We Saw
10:58 — Penta Taps: Use With Caution
14:03 — Where Black Friday Revenue Actually Came From
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
Most brands obsess over ads and ignore the moment that matters most: where the click lands. In this episode, Jordan Gordon and Pilothouse strategist Taylor Cain break down how to decide whether traffic should go to your homepage, a PDP, a collection, or a dedicated landing page—plus how to diagnose when conversion rate issues aren’t about your ad at all.
You’ll learn:
#EmailMarketing #RetentionMarketing #CRO #LandingPages #EcommerceStrategy #DTCMarketing #ShopifyBrands
00:00 — Introduction
01:00 — When a Landing Page Beats Your Homepage
03:00 — How Disrupted Traffic Changes Your Funnel
06:00 — Rising Prices, Rising Consideration
10:00 — PDP vs Landing Page: Which One Converts Better?
14:00 — Why Testing Beats Theory Every Time
20:00 — The Underrated Power of Email Capture on Landers
29:00 — Inside a High-Performing Landing Page Build
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
In this quick 12-minute episode, Jordan breaks down the 10 essential checks every brand should make before launching their BFCM emails. From segmentation cleanup to triple-tapping safely to avoiding coupon-code errors that kill conversions, this is your last-minute guide to protecting inboxing and maximizing revenue on the biggest email day of the year.
You’ll learn:
• The segmentation fixes that instantly reduce spam risk
• How to double-tap and triple-tap without hurting deliverability
• Why “send only to non-openers” is dangerous
• How to set abandoned flows for BFCM week
• The right way to test subject lines on Black Friday
• How to safely expand your list size using incremental sends
• The universal site banner setup every brand should have live
#emailmarketing #ecommercemarketing #dtc #bfcm #blackfriday2025 #retentionmarketing #klaviyo #deliverability #cro #dtcnewsletter #twberp #marketingpodcast
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
Email might be the oldest channel in the digital stack, but it’s never been more complicated. In this episode, Jordan sits down with Benny Rubin (CEO of senders.co) and deliverability expert Omer to get straight answers to the questions brands never get clear guidance on.
From engagement windows, static send sizes, and domain reputation to inboxing myths, blacklists, warming strategies, ESP limitations, and how Gmail/Yahoo actually judge your sends, this is a full deliverability deep dive.
If you’ve ever wondered why your campaigns suddenly tanked, why one ESP rejects more than another, or whether you should really be sending to that wider window… this episode is for you.
#EmailMarketing #Deliverability #Klaviyo #RetentionMarketing #EcommerceMarketing #LifecycleMarketing #InboxPlacement #Sendersco #DTCMarketing #MarketingPodcast
00:00 — Introduction
04:01 — The Real Triggers Behind Deliverability Crises
10:20 — Engagement Windows & Why Opens Aren’t What You Think
16:29 — Why Some Domains Play by Different Rules
24:14 — The Truth About “Delivered” vs. SMTP Reality
35:19 — Static Send Size: How Much Variance Is Safe?
42:57 — Should Segments Be Combined to Save Inboxing?
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
Think your email program is performing just fine? You might want to take another look.
In this episode, Jordan lifts the hood on a real (anonymized) account to show how misleading metrics, privacy opens, and bot clicks can make an email program look healthy when it’s actually underperforming.
You’ll learn how to spot the signs of deliverability decay, interpret your data accurately, and understand what’s really happening inside your email engine, so you can turn false positives into real performance.
#EmailMarketing #Deliverability #EcommerceMarketing #CustomerRetention #EmailStrategy #RetentionMarketing #DTC #MarketingPodcast #DigitalMarketing #LifecycleMarketing #DataDrivenMarketing #Pilothouse #TWBERP #EmailOptimization
00:00 – Introduction
01:00 – How inbox privacy changes hide real performance issues
06:00 – Bounce rates, open rates, and what they actually tell you
10:00 – When high click rates mean your emails aren’t reaching anyone
12:00 – Klaviyo benchmarks vs. reality: the top-performer gap
18:00 – The silent destroyer: misconfigured flows and false metrics
26:00 – How to audit your own account (and what the data really means)
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
What actually determines whether your emails land in the inbox or the spam folder?
In this episode, Jordan Gordon sits down with Benny Rubin, founder and CEO of Senders.co, for a deep dive into the mechanics of deliverability.
They break down how domain age, subdomains, and warmup patterns affect reputation, why engagement ratios matter more than send volume, and what Gmail and Microsoft really look for when evaluating your sends.
00:00 – Introduction and Why Deliverability Matters
02:00 – Meet Benny Rubin of Senders.co
07:10 – Domain Age, Warmup, and Subdomains
15:22 – Cold Email, Ratios, and Reputation
23:14 – Why Open Rates Lie
33:27 – Fingerprints, Frequency, and Testing
45:03 – Fixing Deliverability at Scale
#EmailMarketing #Deliverability #RetentionMarketing #Klaviyo #InboxPlacement #EcommerceMarketing #DTC #MarketingStrategy #EmailOptimization #CustomerRetention #MarketingOperations #Pilothouse #SendersCo #TWBERP
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
Every brand uses a pop-up... but most leave serious revenue on the table.
In this episode, Jordan sits down with Shaan Arora, founder of Alia, to break down the real pop-up levers that drive conversion: copy, timing, and segmentation.
You’ll learn what 150 million monthly pop-up views reveal about what actually moves the needle, how AI testing is changing optimization, and why design isn’t the difference-maker you think it is.
Plus, the Pilothouse team’s early experiments with Alia (including one that 5x’d a welcome flow) and where Shaan sees the future of email, SMS, and personalization heading.
#EmailMarketing #Retention #Ecommerce #PopUps #CRO #ConversionOptimization #DTC #DigitalMarketing #EcommerceStrategy #AI #MarketingStrategy #CustomerAcquisition #CustomerRetention #EmailDesign #MarketingAutomation #ListGrowth #Shopify #RetentionMarketing #GrowthMarketing #MarketingData #Alia #Pilothouse #TWBERP
00:00 – Intro: Why every brand uses pop-ups—and why most get them wrong
01:31 – Shaan Arora (Alia) joins to break down what really moves conversions
03:56 – How Alia grew from 0 to 2,500 brands and 150M monthly pop-up views
09:07 – The real levers: copy, timing, and segmentation
11:05 – Testing, AI optimization, and why design matters less than you think
14:36 – Authenticity, AI, and the future of email & SMS
17:56 – Smart offers and one-to-one pop-up personalization
24:40 – Shaan’s top tips: timing, mystery offers, and full-screen testing
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
Your website has just two minutes to make money, literally.
In this episode, Jordan Gordon breaks down the four critical stages of the website purchase funnel and how to keep visitors moving from “just looking” to “ready to buy.”
You’ll learn:
• What needs to happen in the first two seconds of every session
• How to prove your site is trustworthy in under 15 seconds
• The simple formula to reduce bounces and boost conversions • How to find and fix your site’s biggest “choke points” using heatmaps
#CRO #EcommerceMarketing #DTC #EmailMarketing #Retention #WebsiteOptimization #ConversionRateOptimization #MarketingPodcast
00:00 — Introduction and why average session time matters
03:31 — The 4 stages of the website conversion funnel
04:01 — Stage 1–2: Hook visitors fast (load speed, visuals, messaging)
07:57 — Stage 3–4: Build trust + convert in under 2 minutes
21:32 — Finding “choke points” with heatmaps and testing
25:51 — Final takeaways: simplicity wins, every second counts
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
It’s crunch time.
Jordan Gordon breaks down a no-BS audit you can run this week to see whether your email program is actually inboxing, or just propped up by Apple Privacy opens and bot clicks.
From ISP splits (Gmail vs. iCloud) to the “ladder” segmentation test (0–30 / 31–60 / 61–90+ days), Jordan shows how to spot false signals, clean up your sends, and shift from campaign volume to revenue-driving automations before Black Friday.
What you’ll learn:
#emailmarketing #retentionmarketing #ecommercegrowth #deliverability #klaviyo #customerretention #dtcpodcast #marketingops #inboxing #emailstrategy #q4prep #blackfriday2025 #ecommercemarketing #emailsegmentation #automations #pilothouse #dtcbrands #marketingpodcast #growthmarketing #digitalmarketing
00:00 — Introduction
01:32 — Talk Turkey: The Q4 email gut check begins
05:53 — The deadly combo: Increasing audience and frequency at once
10:13 — The risk of scaling sends without the right tools
12:12 — How to run an ISP-level audit (Gmail vs. iCloud)
14:07 — The Ladder Test: Find out who’s really seeing your emails
18:58 — The bot-click trap and false engagement signals
34:56 — Less is more: Shrink sends, grow deliverability and revenue
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcastSubscribe on YouTube: https://www.youtube.com/@DTCPodcastSubscribe to DTC: https://www.directtoconsumer.co/Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
Black Friday isn’t about clever tricks; it’s about doing the basics better (and not tanking your sender reputation while you’re at it).
In this episode, Jordan breaks down The Pilothouse Way to win Black Friday: how to increase send volume without burning your list, why “double-tapping non-openers” is a fatal mistake, and the counterintuitive truth about who actually buys and when.
You’ll also learn:
Why boring subject lines outperform “creative” ones during BFCM
How to structure every email assuming it’s the only one your subscriber opens
The simple post–Black Friday tactic that turns one-time buyers into repeat customers
#EmailMarketing #BlackFriday #CyberMonday #RetentionMarketing #EcommerceMarketing #CustomerRetention #EmailStrategy #Deliverability #MarketingTips #DTC #DigitalMarketing #MarketingPodcast #Pilothouse #TWBERP #EcommerceGrowth #MarketingStrategy #LifecycleMarketing #EmailAutomation #BFCM #PerformanceMarketing
0:00 — Introduction
2:00 — What Actually Drives Results
3:00 — Cadence and Frequency: How Much Is Too Much?
5:00 — The Double-Tap Disaster
6:00 — How Buyers Actually Behave (and Why It Matters)
8:00 — The Boring Secret to Black Friday Success
13:00 — Turn Black Friday Buyers Into December Buyers
19:00 — The “Saucy” 30% Repeat Purchase Tactic
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
In this episode, Jordan breaks down exactly why it works. From full-bleed, image-driven emails that feel like window shopping to seamless category pages that reinforce continuity, UO shows how to connect inbox to onsite in a way that drives real platform revenue.
You’ll learn:
Why simple, image-first templates can outperform copy-heavy emails
How UO ties email campaigns to category pages for frictionless shopping
Smart discovery tactics like “shop by fit” and complete-the-look recs
What other brands can steal from UO’s approach to retention
#EmailMarketing #RetentionMarketing #EcommerceMarketing #UrbanOutfitters #DTC #DigitalMarketing #CustomerRetention #EmailDesign #EcommerceStrategy #MarketingPodcast #LifecycleMarketing #Klaviyo #Pilothouse #EmailStrategy #BrandBreakdown #MarketingTips
00:00:00 Introduction
00:01:00 Platform revenue & landing page continuity
00:04:00 Subject lines, frequency, preheader text
00:07:00 Sale emails & scalable templates
00:09:00 Full-bleed “window shopping” email design
00:24:00 Complete-the-look recs on PDPs
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
In this episode of The World’s Best Email Retention Podcast, Jordan explores a list growth approach that looks appealing on the surface but can create hidden risks for your email program.
He explains how these tactics affect deliverability and reporting, and what to focus on instead to keep your channel strong heading into Q4.
#EmailMarketing #RetentionMarketing #Deliverability #ListGrowth #EcommerceMarketing #MarketingPodcast #DigitalMarketing #CustomerRetention #EmailStrategy #Q4Marketing
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
We’re back with Part 2 of Email Like a Billion Dollar Brand on a Five-Figure Budget.
In this episode of the World’s Best Email & Retention Podcast, Jordan digs into the playbook billion-dollar brands use, and shows how to apply it without the billion-dollar resources. You’ll learn:
👉 Subscribe for more practical strategies to keep your list engaged and your retention revenue flowing.
#EmailMarketing #RetentionMarketing #EcommerceGrowth #CustomerRetention #EmailStrategy #LifecycleMarketing #MarketingPodcast #EmailSegmentation #ABTesting #EcommercePodcast
00:00 – Introduction
01:30 – Launch every campaign element as a test
04:29 – What to test first: triggers, cadence, subject lines & more
10:23 – How bad segmentation wrecks inboxing
13:49 – The simple six-segment model for smarter targeting
22:35 – Using product segmentation to drive hero sales
25:59 – Created date segmentation: this year’s vs. last year’s business
31:22 – Base analysis and the truth about repeat buyers
36:44 – Key takeaways on testing, frequency & segmentation
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
In this episode, Jordan shares how to build a high-leverage email program that acts like a billion-dollar engine, even on a lean budget.
You’ll learn:
Perfect for entrepreneurs, marketers, and operators who want to make email their most profitable channel.
#EmailMarketing #RetentionMarketing #LifecycleMarketing #EcommerceGrowth #DTCMarketing #DigitalMarketing #MarketingStrategy #EmailAutomation #CustomerRetention #OwnedMedia #GrowthMarketing #MarketingPodcast #BillionDollarBrand #EmailTips #MarketingPlaybook #Klaviyo #Shopify #EmailStrategy #MarketingGrowth #EcommerceTips
00:00 Introduction: Why email is the cheapest customer channel
00:05 Big brands, free traffic, and push-button revenue
00:11 Core email models: fashion, Subscribe & Save, single-SKU
00:20 Buy-online vs buy-in-store strategies
00:23 The Awareness Table: shifting from paid to owned
00:36 Automating like a billion-dollar brand
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
In Part 2 of our American Eagle vs. Everlane breakdown, we shift focus to Everlane. Jordan Gordon dives into how the DTC-first brand approaches email and onsite strategy compared to AE’s revenue-driven program.
From minimalist design choices to refined upsell tactics, we explore how Everlane uses email as a brand-building tool while American Eagle leans on volume to hit quarterly numbers.
You’ll learn:
#EmailMarketing #RetentionMarketing #LifecycleMarketing #EmailStrategy #CustomerRetention #Retention #BrandBuilding #RevenueGrowth #BrandVsRevenue #EcommerceStrategy #AmericanEagle #Everlane #DTC #DirectToConsumer #Ecommerce #TWBERP #DTCPodcast #MarketingPodcast #EcommercePodcast
00:00:00 - Intro
00:01:00 - Brand vs. Revenue
00:03:00 - Everlane’s DTC Reality
00:06:00 - Subject Lines & Preheaders
00:09:00 - Short Subject Lines
00:13:00 - Minimalist Email Design
00:20:00 - Artistic Visuals
00:28:00 - Final Takeaways
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
In this episode, Jordan Gordon from Pilothouse breaks down how these two apparel giants approach email, onsite creative, and retention strategy. From American Eagle’s triple-tap sends and maximalist promos to Everlane’s minimalist subject lines and brand positioning, we explore what actually works and what’s just noise.
👉 Listen in to uncover:
#EmailMarketing #RetentionMarketing #DTCMarketing #EcommerceMarketing #DigitalMarketing
#AmericanEagle #Everlane #InboxWars #CustomerRetention
#EcommerceGrowth #BrandStrategy #MarketingStrategy #CustomerExperience #MarketingPodcast
00:00 – Retention is the cheapest growth lever
02:00 – American Eagle vs. Everlane: framing the matchup
05:00 – Celebrity campaigns: hype, sales, and stock price
08:00 – Market cap & trading-range reality check
13:00 – Everlane’s DTC-first retention edge
16:00 – Subject line strategy: % off vs. $35 anchor
21:00 – Email frequency & inboxing risks
27:00 – Onsite teardown: homepage, pop-ups, and PDP misses
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast