Is India the hardest market to design for? How do you build experiences for millions under extreme constraints? And what does it really mean to design like a detective?We sat down with Apoorv Gupta, Design Lead at Flipkart (ex-Google, Hike, Unilever) to explore how product design is evolving in India and what designers need to succeed in 2025 and beyond.In this conversation, Apoorv breaks down how to design hyperlocal quick commerce, why trust deficit shapes Indian UX, how to balance data with intuition, the pressures of designing for scale, and why reflection time is disappearing in the AI era.If you are a young designer, or a mid-level designer navigating chaos, or someone curious about building for India’s next 100 million users, this episode is full of sharp, practical, honest insights.📱 ABOUT APOORV GUPTAApoorv Gupta is a Design Lead at Flipkart, where he leads design for Flipkart Grocery and Flipkart Minutes which is the company’s hyperlocal quick-commerce offering. With 13+ years of experience, he has been at:- Google (consumer-facing products and experience development)- Hike (social messaging and communication products)- Unilever (FMCG and large-scale consumer behavior insights)- Early stints across multiple teams...Apoorv’s career blends systems thinking, storytelling, and deep observational skills. His clarity on how India thinks, buys, behaves, and trusts makes this one of the most insightful episodes on modern Indian UX.🎙️ RELATED TOPICS COVERED#DesignInIndia #EcommerceUX #QuickCommerceDesign #ProductDesignCareers #UXThinking #UXForScale #AIandDesign #TrustDeficitIndia #DesignLeadership #DesignCareers #FlipkartDesign #UserBehaviorIndia- What it takes to design for millions of Indian users- The trust deficit and how it affects UX in India- Why young designers need better observation skills- Design like a detective and validate every assumption- How to simplify complexity at scale- Intuition vs data and when each one should lead- How AI affects creativity and reflection time- Why experience design matters more than UI/UX labels- Understanding urgency, context and micro-decisions in commerce- Designing for quick commerce and speed-based behavior- Generalist vs specialist and who succeeds in the AI era- How to work with product and engineering in high-pressure environments- What designers should unlearn to grow faster- Why authenticity and storytelling are critical design skills- Why travel shapes better design thinking🔔 SUBSCRIBE for more conversations on the Yellow Couch, your inside access to India’s most influential product and design leaders.💬 COMMENT BELOWWhat part of this conversation changed how you think about design?Do you rely more on data or intuition in your design work?How do you create reflection time in a fast-paced work culture?Who should we invite next?👥 CONNECT WITH USWork with ZEUX on your digital challenge:https://zeuxinnovation.comExplore Z-School Workshops on Innovation and Design Leadership:https://zeuxinnovation.com/z-school/Follow Saurabh (Host):LinkedIn: https://www.linkedin.com/in/saurabhguptazeux/Follow ZEUX:LinkedIn: https://www.linkedin.com/company/zeux-innovationInstagram: https://www.instagram.com/zeux_innovation/Apoorv Gupta:LinkedIn: https://www.linkedin.com/in/apoorv-gp/#YellowCouch #DesignPodcast #FlipkartDesign #ApoorvGupta #UXInIndia #ProductDesign #QuickCommerceUX #DesignCommunity
Is AI changing the future of UX design? Will design systems still matter? And how do you go from IC to design leadership? We sat down with Shayak Sen, Head of Design at Myntra (ex-Practo, Vedantu, Meesho) to answer the biggest questions facing designers in 2025.In this conversation, Shayak breaks down the future of UX design, the real impact of AI on design careers, and what it takes to lead design teams at scale. Whether you're a junior designer, mid-level designer stuck in your career, or aspiring design leader, this episode has actionable insights for you.📱 ABOUT SHAYAK SEN:Shayak Sen is currently Head of Design at Myntra, India's leading fashion e-commerce platform. With 15+ years of experience, he's built and led design teams at:- Myntra (Fashion E-commerce)- Practo (Healthcare)- Vedantu (Edtech)- Meesho (Social Commerce)His unique cross-industry perspective covers healthcare design, edtech UX, and fashion e-commerce at scale.
🎙️ RELATED TOPICS COVERED:#FutureOfUXDesign #AIAndDesign #DesignCareer #UXDesign #ProductDesign #DesignLeadership #UIUXDesign #DesignSystems #CareerGrowth #DesignThinking #UserExperience #DesignStrategy #MobileUX #IndianStartups #TechCareers- Future of UX design in the AI era- UX design career growth and transitions- Product design leadership strategies- Design systems architecture and scalability- UI/UX design best practices for Indian market- Mobile UX design challenges and solutions- Design team building and management- Design career paths: specialist vs generalist- AI tools for UX designers- Design portfolio building tips- Stakeholder management for designers- Design thinking methodology- E-commerce UX design insights- Fashion tech and retail design- Healthcare app design considerations- Edtech platform design strategies- Design systems in the age of AI- Portfolio tips for mid-level designers- Tier 2/3 India user behavior studies- Design leadership frameworks🔔 SUBSCRIBE for more conversations on the Yellow Couch, your insider pass to design’s brightest minds and biggest questions.💬 COMMENT BELOW:- What's your biggest design career question?- Are you team specialist or team generalist?- How is AI changing your design work?- Who should we invite next?👥 CONNECT WITH US:Talk to us about your digital challenge: https://zeuxinnovation.comExplore Z-school Workshops on Innovation & Design Leadership: https://zeuxinnovation.com/z-school/Follow Saurabh (Host):LinkedIn: https://www.linkedin.com/in/saurabhguptazeux/Follow ZEUX:LinkedIn: https://www.linkedin.com/company/zeux-innovationInstagram: https://www.instagram.com/zeux_innovation/Shayak Sen:LinkedIn: https://www.linkedin.com/in/shayaksen/---Whether you're exploring the future of UX design, navigating your design career, or building design teams, this conversation with Shayak Sen offers honest, practical insights from 15 years leading design at India's top startups.The future of design isn't just about AI or tools - it's about understanding users, building systems, and growing as a leader. Watch to discover how the future of UX design is unfolding and how you can position yourself for success.📌 Save this video for reference - designers at all levels will find value here.#YellowCouch #DesignPodcast #MyntraDesign #ShayakSen #UXCareer #DesignLeaders #IndianStartups #ProductDesign #designcommunity
In this 13th episode, we dive deep with Abhishek Shukla, Group Product Manager at Adobe (and formerly at Flipkart), to unravel the complexities of designing for B2B SaaS at scale.
Abhishek shares the often-overlooked realities of enterprise product design—from navigating multiple user personas to prioritizing real-world outcomes over pixel-perfect polish. With experience straddling both consumer and B2B ecosystems, he breaks down what truly moves the needle in high-stakes environments.
We talk about the biggest UX mistakes teams make in B2B, why designing for the doer matters more than the decision-maker, and how to build products that actually get used—not just bought. If you're a designer, PM, or founder in the B2B space, this one’s packed with insights you don’t want to miss.
Tell us how did you like this episode and what more do you want to see on this channel in comment section. Don't forget to hit the subscribe button for more insightful design discussions with industry leaders.
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What do filmmaking and UX design have in common? Storytelling. In this engaging conversation, writer-director Harsh Warrdhan shares his journey from engineering to filmmaking, unpacking the universal structure of stories, the cultural nuances of screenplays, and the future of storytelling in digital media. Along the way, he reveals why human conflict and emotion remain central, even in a world of AI and tech advancements. Whether you're a designer, filmmaker, or storytelling enthusiast, this episode offers valuable insights into the art and craft of connecting with audiences.
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#Storytelling #UXDesign #Filmmaking #Podcast
Tune in to our 11th podcast for a fresh batch of insider insights on building digital experiences that truly resonate with your audience. Our co-founder Saurabh sits down with Sauvik Banerjee, Founder MD & CEO of Ziki & Sirrus.Ai, as our guest. Discover how design and aesthetics can elevate your business, learn from Sauvik's journey, and deep dive into the world of unforgettable digital experiences! Don't forget to follow us for such insightful design discussions. Visit our website Follow Saurabh: LinkedIn Follow ZEUX: LinkedIn Instagram
In this episode, Ramas Krishnan, a renowned business coach and consultant, discusses the critical intersection of design and business. He emphasizes the importance of aligning design efforts with broader business objectives. Krishnan advocates for a more integrated approach to design, focusing on measurable value and balancing user needs with stakeholder interests. Join us as we dive into strategies to enhance your design practice and achieve tangible business outcomes.
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In this 9th episode, we went virtual to talk with Sarit Arora, Senior Director of User Experience Design at Oracle straight from California, USA. With a rich background that includes stints at Yahoo and Human Factors International, Sarit shares his insights on thriving as a designer in a product-centric environment.
We explore the key differences between working in product versus consulting, and Sarit shares tips on developing UX maturity within an organization. He also gives us the lowdown on how to influence stakeholders, foster collaboration, and work seamlessly with engineering teams. Sarit’s actionable strategies are sure to help elevate your UX career.
Tell us how did you like this episode and what more do you want to see on this channel in comment section. Don't forget to hit the subscribe button for more insightful design discussions with industry leaders.
In this 8th episode, we’re joined by Sid Mitra, Former Head of Technology at Tata CLiQ, to explore the art and science of designing for community engagement. Sid shares his expertise on creating meaningful connections and fostering vibrant communities in the digital age.
We discuss the need for community engagement, the unique nuances of building communities in India, and the pivotal role of platforms like WhatsApp. We also tackle the design challenges faced and the impact of multimodal AI in enhancing user experiences.
Watch this for an engaging discussion packed with valuable insights and Sid’s unique perspectives on the evolving landscape of community engagement.
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Want to win on YouTube? This episode is your guide! Saurabh Gupta, Co-founder of ZEUX Innovation, chats with Sekhar, Head of Media Partnerships at YouTube (and a former Star TV & Deloitte exec) to unveil the secrets behind YouTube's business and design. Learn how YouTube forges partnerships with media giants, and understand the different stages your content goes through, from launch to explosive growth. Discover how YouTube has transformed in the past five years, and what challenges keep the platform on its toes. We also explore how YouTube approaches the massive Indian market and the future of content creation so you can stay ahead of the curve. Don't miss this insightful conversation packed with valuable takeaways!
Tell us how did you like this episode and what more do you want to see on this channel in comment section. Don't forget to hit the subscribe button for more insightful design discussions. Visit our website: https://zeuxinnovation.com Follow Saurabh
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In this compelling episode, we delve into the intricacies of healthcare user experience design with Rishi Mathur, a distinguished User Experience Designer and Strategist boasting 19 years of global consulting expertise. Currently serving as Vice President of Experience Design at Citius Tech, a leading digital healthcare company in the US, Rishi brings a wealth of knowledge and practical insights to the table.
We discussed the primary purpose of healthcare design, the differences in healthcare UX between the US and India, and the unique design processes required in this sector. The conversation also covers the nuances of healthcare user experiences, the future trends in UX for healthcare, missed opportunities in the field, and the potential role of mobile apps.
Join us for an enlightening conversation packed with actionable insights and forward-thinking perspectives. Whether you are a UX professional, healthcare practitioner, or simply interested in the future of healthcare design, this episode is a must-watch. Don't miss out on Rishi Mathur's expert analysis and visionary outlook on the ever-evolving landscape of healthcare UX!
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In this 5th episode of The Yellow Couch Series, Saurabh Gupta, Co-founder of ZEUX Innovation, chats with Fatema Ranpura, a renowned NID Alumni, UX Consultant & Strategist with a fascinating career path. Fatema, formerly the Vice President of Design at Dream11 and UX Strategist at Isha Foundation, sheds light on her journey from the fast-paced world of startups to the impactful realm of social impact design. We delve into the transformative power of design in the social impact space, discuss her specific projects aimed at creating positive change, and explore the nuances that distinguish designing for social impact from traditional design processes. Fatema also offers practical advice for designers aspiring to enter the social impact arena, supported by real-life case studies and lessons learned from common pitfalls. Whether you're a seasoned designer or just starting out, this episode is packed with valuable insights and inspiration to guide you on your path towards creating positive change through design. Tell us how did you like this episode and what more do you want to see on this channel in comment section. Don't forget to hit the subscribe button for more insightful design discussions. Visit our website: https://zeuxinnovation.com Follow Saurabh
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In this 4th episode of The Yellow Couch, Saurabh dives deep into the ever-evolving world of SEO with Kaushal Thakkar, the founder of India's leading SEO agency, Infidigit, and former SEO head at Myntra.
The age-old question: Are SEO and UX friends or foes? We'll explore how the SEO landscape is shifting towards a more user-centric approach, moving away from pure crawler-centric strategies. Kaushal will share valuable insights on how UX designers can craft experiences that not only delight users but also boost SEO performance.
This episode is a must-watch for anyone who wants to understand the future of SEO and how it integrates seamlessly with user experience design.
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Designers, marketers, and anyone passionate about user experience, this one's for you! This episode of The Yellow Couch Series features Mahesh Patil, co-founder of August Company, a design-focused marketing agency, in conversation with Saurabh Gupta, co-founder of ZEUX Innovation. Mahesh's design journey is a fascinating one, taking him from the world of UX to the forefront of marketing. In this episode, they delve into a variety of topics including the evolution of a designer's role, the convergence of marketing, branding, and UX, and the importance of a holistic approach to user experience. Whether you're a seasoned designer or just starting out, this episode is packed with valuable insights and inspiration.
Tell us how did you like this episode and what more you want to see on this channel in the comment section. Don't forget to hit the follow button for more insightful design discussions.
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In this thought-provoking episode of our design-focused podcast, we delve deep into the journey of becoming a design leader in today's fast-evolving landscape. Hosted by Saurabh Gupta, the co-founder of ZEUX Innovation, we are honored to have Abhijit Thosar, the Head of Research and Design at Amazon Web Services, USA, share his invaluable insights and experiences from his illustrious career. Throughout this engaging conversation, we explore a variety of critical topics that are essential for current and aspiring design leaders. We dive into the inner workings of Design Leadership at AWS, skills that future design leaders need to cultivate to stay ahead in the game and much more.
Disrupting Industries with Design: Unveiling the Experience Economy. In the inaugural episode of the Yellow Couch Series, join us for a captivating conversation with Umang Sood, a visionary entrepreneur, design aficionado, and the brain behind Of10, an innovative and experience-centric co-working space. Hosted by Saurabh, the co-founder of ZEUX Innovation, this episode delves into a wide array of topics including the potential pitfalls for big brands that overlook user experience, the critical role of exceptional consumer interaction beyond basic product offerings, and the nuances of brand building within the burgeoning experience economy. Saurabh and Umang's discussion offers profound insights into leveraging design to disrupt industries and redefine market success.