Revisiting Will Agentic AI Kill Your Content Marketing? (Podcast)

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Thinks Out Loud: E-commerce and Digital Strategy

Tim Peter

100 episodes

1 week ago

Thinks Out Loud, a weekly production of Tim Peter & Associates, looks at the e-commerce and digital trends that influence your business strategy. Hosted by Tim Peter, each episode explores the rapidly shifting digital marketplace and uncovers tips to help you put those trends to work to improve your brand and business.

Thinks Out Loud also looks at how mobile and social shape your customers' activities online and how you can develop the right marketing and customer experience strategies to drive growth for your organization.

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Revisiting Will Agentic AI Kill Your Content Marketing? (Podcast)

Thinks Out Loud: E-commerce and Digital Strategy

19 minutes 9 seconds

1 week ago

Revisiting Will Agentic AI Kill Your Content Marketing? (Podcast)

We’ve seen a lot of work around agentic AI in the last handful of weeks and months, with Google adding agentic AI to Chrome and in its Search Labs; ChatGPT offering its Atlas browser that offers agentic capabilities, and Perplexity doing the same with its Comet browser. This last one seems to be ruffling some feathers, as Amazon has “demanded” that Perplexity stop using its agents to buy stuff on Amazon.
Part of me wants to say, “Boo-hoo, Amazon. Not so fun when the shoe is on the other foot, is it?”
BUT…
Amazon has invested lots of money and effort into creating content and crafting experiences only to have Perplexity come along and scoop it all up. While it’s tough to feel bad for any Big Tech gatekeeper, at least in this case, Amazon’s got a point.
That point is even more relevant for your business, your brand, and your content. What happens to you? Will agents replace the content you’ve worked so hard to create and curate, giving customers answers to their questions? In short, will agentic AI kill your content marketing?
I’m skeptical. In fact, I believe our job now is to actively work and make sure that agentic AI doesn’t kill your content marketing.
Why? What’s so important about maintaining a coherent, capable content marketing strategy in an AI-dominated landscape? How can you make sure you content continues to work for your brand and business? Ultimately, how can you make sure that agentic AI doesn’t kill your content marketing?
That’s what this episode of the podcast is all about.
Want to learn more? Here are the show notes for you.
Revisiting Will Agentic AI Kill Your Content Marketing? — Headlines and Show Notes
Show Notes and Links

* Amazon Demands Perplexity Stop AI Tool From Making Purchases – Bloomberg
* Will Agentic AI Kill Your Content Marketing? (Episode 470)
* Chrome: The browser you love, reimagined with AI
* What is agentic AI? Definition and differentiators | Google Cloud
* The Rise of Agentic AI Among Your Customers (Episode 466)
* The New SEO? (Episode 469)
* Google’s Antitrust Case: A Win for Big Tech? (Episode 468)
* AI and Zero-Click Search: The Real Story (Episode 467)
* Back to Episodes