I am incredibly fortunate to do get to do what I do. I’m even more fortunate that I’m surrounded by amazing people every single day. And I’m tremendously thankful for all of those.
In honor of Thanksgiving here in the US, I thought it made sense to share what I’m most thankful for this year. I also thought it was worthwhile to share how those might be useful to you too.
Curious about the five things I’m most thankful for this year? That’s what this episode of the podcast is all about. Here are the show notes for you.
The Five Things I’m Thankful For This Year (Episode 475) — Headlines and Show Notes
Show Notes and Links

* Simple Tips to Improve your LinkedIn Feed
* LinkedIn Hack: How to Curate Your LinkedIn Activity
* Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud 459)
* Digital Marketing Resources for Your Digital Reset – Tim Peter & Associates
* Learning With AI Falls Short Compared to Old-Fashioned Web Search
* ChatGPT and the end of learning – by Lakshya Jain
* We Owe It To Our Customers to Make Their Lives Better (Thinks Out Loud Episode 361)
* Why AI Makes Customer Experience Even More Important for Your Business (Thinks Out Loud Episode 427)

Buy the Book — Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech
Tim Peter has written a new book called Digital Reset: Driving Marketing Beyond Big Tech. You can learn more about it here on the site. Or buy your copy on Amazon.com today.
Past Appearances
Rutgers Business School MSDM Speaker: Series: a Conversation with Tim Peter, Author of "Digital Reset"
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I’ve been talking about the idea of “the brand is the prompt” for a while now. But I think now would be helpful to dive into what that means in a lot more detail. Why? Because too many folks seem to think that AI agents and answer engines will always come between you and your customer.
I don’t believe that has to be true.
I’ve studied how we can build brands beyond Big Tech for over 20 years. That’s the core of what Digital Reset is all about. And while AI is different, I believe that the only way that AI will always get between us and our customers is if we let it.
So, what does “the brand is the prompt” really mean for your business? That’s what this episode of the podcast is all about.
Here are the show notes for you.
What ‘The Brand Is the Prompt’ Really Means for Your Business — Headlines and Show Notes
Show Notes and Links

* Mark Schaefer on the most important "soft skill" in the AI Era where he talks about Amazon limiting the number of books that a person can self-publish to three per day.
* The Brand is the Prompt (Thinks Out Loud 465)
* My original post about “The Brand is the Prompt” on LinkedIn
* In the Age of AI, Brand Isn’t Everything. It’s the Only Thing (Episode 472)
* Are ChatGPT’s Apps Good for Your Business? (Episode 471)
* Will Agentic AI Kill Your Content Marketing? (Episode 470)
* The New SEO? (Episode 469)
* AI and Zero-Click Search: The Real Story (Episode 467)

Buy the Book — Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech
Tim Peter has written a new book called Digital Reset: Driving Marketing Beyond Big Tech. You can learn more about it here on the site. Or buy your copy on Amazon.com today.
Past Appearances
Rutgers Business School MSDM Speaker: Series: a Conversation with Tim Peter,

We’ve seen a lot of work around agentic AI in the last handful of weeks and months, with Google adding agentic AI to Chrome and in its Search Labs; ChatGPT offering its Atlas browser that offers agentic capabilities, and Perplexity doing the same with its Comet browser. This last one seems to be ruffling some feathers, as Amazon has “demanded” that Perplexity stop using its agents to buy stuff on Amazon.
Part of me wants to say, “Boo-hoo, Amazon. Not so fun when the shoe is on the other foot, is it?”
BUT…
Amazon has invested lots of money and effort into creating content and crafting experiences only to have Perplexity come along and scoop it all up. While it’s tough to feel bad for any Big Tech gatekeeper, at least in this case, Amazon’s got a point.
That point is even more relevant for your business, your brand, and your content. What happens to you? Will agents replace the content you’ve worked so hard to create and curate, giving customers answers to their questions? In short, will agentic AI kill your content marketing?
I’m skeptical. In fact, I believe our job now is to actively work and make sure that agentic AI doesn’t kill your content marketing.
Why? What’s so important about maintaining a coherent, capable content marketing strategy in an AI-dominated landscape? How can you make sure you content continues to work for your brand and business? Ultimately, how can you make sure that agentic AI doesn’t kill your content marketing?
That’s what this episode of the podcast is all about.
Want to learn more? Here are the show notes for you.
Revisiting Will Agentic AI Kill Your Content Marketing? — Headlines and Show Notes
Show Notes and Links

* Amazon Demands Perplexity Stop AI Tool From Making Purchases – Bloomberg
* Will Agentic AI Kill Your Content Marketing? (Episode 470)
* Chrome: The browser you love, reimagined with AI
* What is agentic AI? Definition and differentiators | Google Cloud
* The Rise of Agentic AI Among Your Customers (Episode 466)
* The New SEO? (Episode 469)
* Google’s Antitrust Case: A Win for Big Tech? (Episode 468)
* AI and Zero-Click Search: The Real Story (Episode 467)
* Show more...