Ross Morrone is a lifelong marketer, educator, and strategist with a passion for helping others understand the 'why' behind great marketing. With two decades of hands-on experience across higher education, consulting, and digital marketing, Ross brings a unique mix of practical insights and storytelling into every episode of the This is Marketing Podcast.
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Ross Morrone is a lifelong marketer, educator, and strategist with a passion for helping others understand the 'why' behind great marketing. With two decades of hands-on experience across higher education, consulting, and digital marketing, Ross brings a unique mix of practical insights and storytelling into every episode of the This is Marketing Podcast.
In this episode, I break down how to actually start using AI in your marketing—no coding or tech background required. From AI-generated content to audience analysis and campaign strategy, you’ll hear how real marketers are using tools like ChatGPT, Canva AI, and more to save time, boost creativity, and make smarter decisions. If you’re wondering […]
In this episode, I explain the fundamentals of social media marketing, including platform differences, content basics, and how to get started with a simple strategy. Topics:
In this episode, I break down what makes a brand, how personal and business brands differ, and how to align identity with strategy through logos, voice, and visuals. Topics Covered:
In the first episode of the newly revived This is Marketing Podcast, host Ross Morrone—marketer, educator, and strategist—breaks down the one thing that makes or breaks content marketing success: strategy. While most marketers focus on producing more content, Ross explains why purpose and planning matter far more than output. Learn the difference between content creation […]
Ross Morrone is a lifelong marketer, educator, and strategist with a passion for helping others understand the 'why' behind great marketing. With two decades of hands-on experience across higher education, consulting, and digital marketing, Ross brings a unique mix of practical insights and storytelling into every episode of the This is Marketing Podcast.
