In this episode of Thought Behind Things, we sit down with Shane and Adnan, founders of Software Finder — a global marketplace for buying and selling software, like an OLX for software buyers.

With 350+ employees across 4 countries and more than 250,000 targeted monthly visitors, Software Finder has quietly become one of Pakistan’s most successful B2B platforms without hype, foreign celebrity founders, or Silicon Valley experience.

In This Episode:

• The story of building Software Finder
• Why couples building startups must sacrifice comfort
• Decline of SEO traffic and the rise of AI search
• Scaling 350+ employees and 250 digital marketers
• The future of software marketplaces & enterprise SaaS buying
• And what Pakistan needs to succeed in a post-AI world

This episode is a first-hand look into Pakistan’s fastest-growing SaaS marketplace, its digital marketing engine, and how AI is reshaping search, discovery, and software buying forever.

Socials:

TBT’s Instagram: ⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠

TBT’s TikTok:⁠⁠⁠⁠ https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠

TBT’s Facebook: ⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠

TBT Clips: ⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠

Muzamil's Instagram: ⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠

Shane's LinkedIn: https://www.linkedin.com/in/shane-elahi-22a46835/

Adnan's LinkedIn: linkedin.com/in/adnan-malik

Endeavor's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/company/endeavor-pakistan⁠⁠⁠⁠

Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid