In this episode, Aimee Montgomery shares the story she’s never fully told — how she went from fighting for her life to finding the cure that restored her clarity, her energy, and the direction of her entire business. She reveals how the same pattern-recognition that helped her heal is the same ability she uses to scale brands: seeing what others miss, identifying the invisible friction, and understanding the truth beneath the symptoms. Aimee also opens up about what it was like to run a business while sick — the blurred boundaries, the undercharging, the exhaustion — and how returning to full health brought back her standards, her voice, and her strategic strength. Inside this episode: • The cure that changed everything • Why healing sharpened her ability to read brands • How boundaries collapse when the founder is overwhelmed • What happened inside her agency once she regained clarity • Why growth isn’t marketing — it’s removing friction • The launch of To Thrive Health and her upcoming book This is a conversation about leadership, clarity, resilience, and what truly happens when the founder comes back online. If you’ve been in a season where everything looks like it should be working but nothing is moving, this episode will shift the way you think about your business — and yourself.