Beth Bender is the President and Creative Director of Beth Bender Beauty, and a true pioneer in the beauty industry. In 2003, she revolutionized eye makeup by creating the world’s first eyeliner and eye makeup stencils; tools designed to help anyone, no matter their skill level, achieve professional looks with ease. With over 20 patents for her designs, Beth has not only changed how people approach makeup but has also built a legacy of innovation and accessibility. Her products have been featured in top magazines and used by celebrities, and she continues to push boundaries through SkinLure and her newest venture, Sainte Labs. Beth’s story is about creativity, resilience, and making beauty effortless for everyone.
What you will learn in this podcast:
• How Beth validated a real problem and prototyped the first stencil from an eyebrow guide.
• Protecting innovation: building a moat with 20+ patents and handling copycats.
• Scaling without stores: leveraging Amazon, viral moments (Today Show, influencers), and social proof.
• Creativity vs. business: separating formulation time from pricing, marketing, and channel strategy.
• Launch tactics that work now: hero products (Sainte Labs neck cream), before/afters, TikTok Live/QVC, and word-of-mouth.
• Founder mindset: resilience through crises, trusting your gut, avoiding bad partners, and playing the long game.
Connect with Beth Here https://acalltothrive.com/how-to-turn-a-beauty-idea-into-a-global-brand
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Beth Bender is the President and Creative Director of Beth Bender Beauty, and a true pioneer in the beauty industry. In 2003, she revolutionized eye makeup by creating the world’s first eyeliner and eye makeup stencils; tools designed to help anyone, no matter their skill level, achieve professional looks with ease. With over 20 patents for her designs, Beth has not only changed how people approach makeup but has also built a legacy of innovation and accessibility. Her products have been featured in top magazines and used by celebrities, and she continues to push boundaries through SkinLure and her newest venture, Sainte Labs. Beth’s story is about creativity, resilience, and making beauty effortless for everyone.
What you will learn in this podcast:
• How Beth validated a real problem and prototyped the first stencil from an eyebrow guide.
• Protecting innovation: building a moat with 20+ patents and handling copycats.
• Scaling without stores: leveraging Amazon, viral moments (Today Show, influencers), and social proof.
• Creativity vs. business: separating formulation time from pricing, marketing, and channel strategy.
• Launch tactics that work now: hero products (Sainte Labs neck cream), before/afters, TikTok Live/QVC, and word-of-mouth.
• Founder mindset: resilience through crises, trusting your gut, avoiding bad partners, and playing the long game.
Connect with Beth Here https://acalltothrive.com/how-to-turn-a-beauty-idea-into-a-global-brand
Beth Bender is the President and Creative Director of Beth Bender Beauty, and a true pioneer in the beauty industry. In 2003, she revolutionized eye makeup by creating the world’s first eyeliner and eye makeup stencils; tools designed to help anyone, no matter their skill level, achieve professional looks with ease. With over 20 patents for her designs, Beth has not only changed how people approach makeup but has also built a legacy of innovation and accessibility. Her products have been featured in top magazines and used by celebrities, and she continues to push boundaries through SkinLure and her newest venture, Sainte Labs. Beth’s story is about creativity, resilience, and making beauty effortless for everyone.
What you will learn in this podcast:
• How Beth validated a real problem and prototyped the first stencil from an eyebrow guide.
• Protecting innovation: building a moat with 20+ patents and handling copycats.
• Scaling without stores: leveraging Amazon, viral moments (Today Show, influencers), and social proof.
• Creativity vs. business: separating formulation time from pricing, marketing, and channel strategy.
• Launch tactics that work now: hero products (Sainte Labs neck cream), before/afters, TikTok Live/QVC, and word-of-mouth.
• Founder mindset: resilience through crises, trusting your gut, avoiding bad partners, and playing the long game.
Connect with Beth Here https://acalltothrive.com/how-to-turn-a-beauty-idea-into-a-global-brand
Chithra Kannan is the Founder and CEO of Skin Centrick a clean, organic, and futuristic skincare and haircare brand that’s making waves around the world. With a background in business analytics from Harvard and a fearless entrepreneurial journey spanning software, fashion tech, and now beauty, Chithra has built a global brand that’s redefining skincare through innovation, sustainability, and empowerment. She’s also the owner of four Kids ‘R’ Kids Learning Academies, and a passionate advocate for women embracing their power.
In this podcast you will learn:
- Why leaving a “safe” career path can open the door to true fulfillment and entrepreneurship.
- What recognition and awards really mean for a leader—and how they create responsibility, not rest.
- The elephant-and-chain mindset shift that reveals what’s holding women back from stepping into their power.
- How fear shows up in business and life, and the turning point when it no longer has to control you.
- Why building a clean, natural, and futuristic brand matters for health, safety, and integrity.
- The biggest challenges of scaling a beauty brand globally—and how to overcome them with strategy.
- Three core principles of entrepreneurial success you can apply to your own journey.
- One mindset shift that will change the way you see yourself, your confidence, and your potential.
Learn more here https://acalltothrive.com/do-it-scared-founder-lessons-from-skincentrics-chithra-kannan
Chris Amendt is a visionary entrepreneur who turned her passion for conservation into a groundbreaking mission to save the iconic monarch butterfly. After leaving the corporate medical world, Chris founded Native Monarchs, a nonprofit dedicated to restoring butterfly habitats, and later launched Monarch Botanika, a skincare brand that uses milkweed seed oil to blend beauty with environmental purpose. Her journey is one of resilience, innovation, and an unwavering commitment to creating a legacy that nurtures both nature and people.
What You’ll Learn in This Episode
Why Chris Amendt walked away from a corporate medical career to dedicate her life to monarch butterfly conservation.
The surprising connection between milkweed seeds, skincare, and saving pollinators.
The challenges monarch butterflies face today—and how small changes in your own backyard can make a big impact.
How resilience, creativity, and purpose carried Chris through the pandemic and the ups and downs of entrepreneurship.
Why blending business with conservation can create a lasting legacy for both people and the planet.
Connect with Chris here https://acalltothrive.com/the-skincare-that-saves-butterflies
In this episode of Marketing Minute, I dive into one of the most common questions I hear: Why do some brands blow up online while others stay invisible? The truth is, virality isn’t random—it follows a formula rooted in psychology, emotional engagement, and strategic storytelling.
I walk you through the 18–19 content types that consistently go viral, the power of yellow journalism (or as we call it today—clickbait), and how emotional resonance drives attention. I also share what not to do if you want to avoid being scrolled past in 1.2 seconds.
If you're tired of posting into the void and ready to make people care about your brand, this one's for you. Let’s get real about how to craft content that gets noticed, shared, and actually drives growth.
🎧 Listen in to learn how to make your audience feel—because attention follows emotion.
In this episode, we dive into why your business might not be getting the attention it deserves and how you can turn things around. Learn from an expert who shares valuable insights on understanding your audience's needs and the importance of focusing on the problems your product or service solves. It’s not about showing off how great your business is—it’s about connecting with your customers on a personal level and addressing their pain points first. If you're struggling to capture attention online or grow your presence, this episode will give you actionable tips to change that.
https://acalltothrive.com
In this episode of Thrive Radio, I sits down with Daniel Addix, co-founder of LCU, a company pioneering hangover recovery with the world’s first DHM-based gummies. Daniel shares his personal journey from battling the dreaded hangover to developing a science-backed, patent-pending solution that helps people feel refreshed after a night out. From overcoming product development hurdles to expanding into retail and bars, Daniel’s story is one of resilience, innovation, and passion for wellness. Tune in for insights into the challenges of launching a new wellness product and the growing alcohol aid market.
What you will learn in this podcast:
How Daniel Addicks turned his personal struggle with hangovers into a business idea that led to the creation of a patented DHM-based gummy.
The role of DHM, a compound from the Japanese raisin tree, in alleviating hangover symptoms and boosting liver health.
The process and challenges of product development, including the trials and lessons learned when their first manufacturer didn’t deliver.
Insights into the booming alcohol aid market and how LCU’s strategy includes targeting bars, retail stores, and even expanding into event activations.
Essential advice for aspiring entrepreneurs entering the wellness and supplement space, particularly regarding ingredient sourcing, product testing, and manufacturing costs.
In this inspiring episode, I talk to Chris Emmet, a visionary entrepreneur who's combining beauty with conservation. From her unexpected pivot from the corporate medical world to founding Native Monarchs, a nonprofit dedicated to restoring monarch butterfly habitats, Chris has turned her passion into a mission to save the iconic species. And if that wasn’t innovative enough, she also launched Monarch Botanica, a skincare line using milkweed seed oil—giving back to conservation while bringing beauty products to market. Chris’s journey is one of resilience, creative entrepreneurship, and an unwavering dedication to the environment. Tune in for a conversation full of inspiration, insights, and ideas on how business can be both profitable and purpose-driven.
What You’ll Learn:
How Chris transitioned from the medical field to environmental conservation and entrepreneurship.
The unique connection between monarch butterflies and her skincare line.
How to build a mission-driven business that directly supports environmental causes.
The importance of planting and protecting monarch butterfly habitats—and how you can help.
Tips for navigating the competitive beauty industry with a product that serves a greater purpose.
Why resilience, purpose, and focus are key to surviving the early years of entrepreneurship.
Connect with Chris here:
Beauty: https://monarchbotanika.com/
Monarch Conservation: https://nativemonarchs.org/
Monarch Habitats: https://monarchbotanika.com/pages/educational-programs
Milkweed Seed Oil Products - Beauty with Purpose: https://monarchbotanika.com/collections/all
Standing out in e-commerce isn’t just about having a great product — it’s about building real awareness and creating a brand that connects. In this episode, Aimee Montgomery breaks down what it really takes to rise above the noise online. You’ll discover:
✅ Why product features won’t make you stand out (and what to focus on instead)
✅ How to shift your content to speak directly to your buyer’s pain points
✅ Why building a brand is non-negotiable if you want long-term success
✅ The realistic timeline to gain traction — and how to fast-track the right way
If you’ve ever felt invisible in a crowded marketplace, this quick but powerful episode will give you the clarity (and honesty) you need to finally start building a brand that gets noticed — and gets sales.
In this episode of Thrive Radio, host Aimee Montgomery shares her personal journey of overcoming chronic illness with the help of AI. After years of misdiagnosis and ineffective treatments, Aimee discovered how to leverage ChatGPT to analyze her medical history and provide tailored health solutions. This transformative experience not only improved her health but also empowered her to advocate for herself in the medical field. Aimee encourages others facing similar struggles to explore AI as a potential resource for healing and support.
Derek Rux is the founder of Herb Garden Co., a CBD brand dedicated to natural wellness. Derek’s main role in life is being a dedicated dad to his two young daughters and their dog, Mochi, and he created Herb Garden Co. to spend more time with them. As a longtime hemp enthusiast, he was inspired to start the company when he couldn’t find edibles that were clean, free from artificial ingredients, and truly effective. Today, we’ll dive into his journey, his mission for natural wellness, and the passion behind his products.
In this podcast you will learn:
- How CBD helped a former alcohol user recover and discover a healthier, plant-based lifestyle.
- The personal story behind Herb Garden Co., a CBD brand built around natural wellness and fatherhood.
- What the 2018 Farm Bill really changed for the cannabis and CBD industry — and why it matters.
- The science-backed ingredients used in sleep and energy gummies, including THC, CBN, CBG, terpenes, and medicinal mushrooms.
- Why most consumers care more about transformation than ingredients — and how that impacts product marketing.
- Real-life success stories from people using Derek's products, including a college student and a cancer survivor.
- What makes CBD products truly child-safe and eco-friendly, from packaging to responsible sourcing.
Connect with Derek here:
https://herbgardenco.com/
https://www.facebook.com/profile.php?id=100066752701076
https://www.instagram.com/herbgarden_co/
In this episode of Thrive Radio, host Amy Montgomery interviews Jared Pick, founder of Groceries to Go in Aruba. Jared shares the inspiration behind his e-commerce platform, the challenges of running a business in the Caribbean, and the importance of customer service and personalization. He discusses his low margin, high volume business strategy, plans for expansion, and the recent launch of a mobile app. The conversation also touches on the significance of building a brand and the core values that guide Jared's entrepreneurial journey.
What You’ll Learn in This Podcast:
- How a personal family legacy inspired the creation of Groceries to Go
- Why convenience is everything for tourists on vacation
- The unique logistical challenges of operating a business in the Caribbean
- The power of personalized customer service in building lasting relationships
- How a low margin, high volume approach makes the service more accessible
- The importance of consistent online presence and brand engagement
- Why honesty is a core value driving their business decisions
- Why adaptability matters more than perfection when it comes to growth
Connect with Jared here:
www.GroceriesToGoAruba.com
FACEBOOK
https://www.facebook.com/GroceriesToGoAruba/
INSTAGRAM
https://www.instagram.com/groceriestogoaruba/
X
https://www.x.com/gtgAruba
YouTube
https://youtu.be/EpdIVilr1ew
LINKED IN
https://www.linkedin.com/company/groceriestogo-aruba?trk=biz-companies-cym
PINTEREST
https://www.pinterest.com/groceriestogo/
TikTok
https://www.tiktok.com/@gtg_aruba
In this powerful episode, I’m sharing the story I’ve never fully told—how I overcame trauma, manipulation, and toxic environments to reclaim my power and build a life on my own terms. From surviving emotional abuse to escaping dangerous situations, reversing PTSD, and healing my body from the inside out, I’ll show you what it really takes to rise.
If you've ever felt controlled, silenced, or unsure of your worth, this episode is for you. It’s not just about surviving—it's about thriving. You’ll walk away with tools to protect yourself, set unshakable boundaries, and step fully into your own strength.
Feliana Citradewi is a serial entrepreneur and the founder of ShopMate and LiVert, two innovative platforms making e-commerce greener and more affordable. With multiple awards and a global career spanning Indonesia, France, and the U.S., Feliana is transforming how we think about sustainability and online shopping. I’m excited to dive into her journey and hear how she’s disrupting the industry.
In this podcast you will learn:
- Sustainability in e-commerce can be achieved through innovative solutions like grouping purchases.
- Transitioning from B2C to B2B requires agility and a solid team.
- Women entrepreneurs face unique challenges, including funding disparities.
- Building a supportive community is crucial for female founders.
- Networking is essential for success in entrepreneurship.
- Overnight success often masks years of hard work and dedication.
- Creating meaningful relationships is key to effective networking.
Connect with Feliana Here:
https://www.felianacitradewi.us/
https://myspeaker.fr/conferenciers/feliana-citradewi/ (French)
https://www.lesechos.fr/weekend/planete/avec-livert-feliana-citradewi-mutualise-les-frais-de-livraison-2089734
https://www.linkedin.com/company/womencircleclub/
In this episode of Thrive Radio, host Sammy Montgomery interviews Steve Thomas, a seasoned marketing expert and entrepreneur. Steve shares his journey from working with major franchises like Subway to launching his own business, New Haven Direct Connect, which delivers beloved Northeastern foods to those who have moved away. He discusses the importance of understanding consumer needs, the emotional connection people have with food, and the strategies for building brand loyalty in today's digital marketplace. Steve emphasizes the significance of delivering on promises and being patient with the growth process in business.
Key Takeaways
takeaways
- Listen to the consumer, talk to the consumer.
- Don't just listen to yourselves; understand your audience.
- Brand awareness can be transformed through targeted marketing.
- Emotional connections with food drive customer loyalty.
- Small businesses can thrive in the digital marketplace.
- Consistency in messaging is key to success.
- Deliver on promises to build brand loyalty.
- Be patient with the business growth process.
- Engage with customers to understand their needs.
- The first few years of business can be challenging but rewarding.
Connect with Steve here:
Aimee Lamb is the founder of Made Simple Labs and the creator of the popular blog, PCOS Made Simple. With a mission to simplify the complexities of Polycystic Ovary Syndrome (PCOS), Aimee has developed a range of supplements and digital resources to help women manage their symptoms and improve their quality of life. In just two years, she has made significant strides in this underdiagnosed and often misunderstood condition.
What you will learn in this podcast:
- What is PCOS? Learn about its symptoms, causes, and impact on women’s health.
- Discover how Aimee turned her personal experience with PCOS into a mission to help others.
- Explore low-glycemic eating and lifestyle changes to manage PCOS.
- Understand how supplements can balance blood sugar and reduce inflammation.
- Learn about gaps in PCOS education and efforts to improve awareness.
- What Aimee learned in launching her own supplement and what she would do differently.
Connect with Aimee here:
https://www.tiktok.com/@pcosmadesimple
https://www.instagram.com/madesimple_labs/
https://www.instagram.com/pcosmadesimple/
https://pcosmadesimple.com/store/ols/products/the-complete-pcos-food-list
https://www.madesimple-labs.com
https://www.pcosmadesimple.com
https://www.walmart.com/ip/Made-Simple-Labs-Blood-Sugar-Balance-Supplement-with-Chromium-Berberine/5400982392
Tom Nardone is a serial entrepreneur, shares his journey from engineering to founding multiple businesses, including Dignity Lift, which focuses on solutions for the aging population. He discusses the importance of embracing unconventional ideas, navigating niche markets, and the lessons learned from his various ventures. Tom emphasizes the significance of finding unique opportunities and the value of feedback in the entrepreneurial process.
What you will learn in this podcast
- How embracing unconventional ideas can lead to successful business ventures.
- Identifying underserved markets can create unique opportunities for innovation.
- Tom's early business ideas and how he made his first millions
- Why feedback from peers and potential customers is crucial for refining business ideas.
- Why higher-priced products often yield better profit margins in business.
- Overcoming self-doubt is essential for entrepreneurial success.
- Tom's experience highlights the significance of adaptability in business.
- Creating impactful solutions for the aging population is a growing market opportunity.
Connect with Tom here:
https://DignityLifts.com
https://PriveCo.com
Tom's TEDx Talk: https://www.youtube.com/watch?v=Ng9tftkVEtI
Frank DeLuca is an entrepreneur and engineering solutions specialist with a passion for innovation across industries like aerospace, automotive, and manufacturing. Inspired by his family and driven by a mission to empower others, Frank has developed unique products like the WedgeMaster and StoolPak, combining creativity with technical expertise. Join us as we explore his journey from engineering to entrepreneurship and his vision for inspiring others to dream big and make a meaningful impact.
In this podcast you will learn:
- How setbacks can lead to surprising new opportunities in life and career.
- The importance of transferable skills in adapting to new industries, such as transitioning from engineering to software and entrepreneurship.
- The process of inventing, prototyping, and launching innovative consumer products like the Wedge Master and Stool Pack.
- Strategies for successfully launching and scaling a product using tools like Amazon FBA, Shopify, and trade shows.
- The role of perseverance and learning from failures in entrepreneurship.
- Balancing functionality, design, and affordability when developing products for diverse markets.
- How mentorship and shared knowledge can empower aspiring inventors to achieve their goals.
Connect with Frank here:
https://Ddsports.us
https://Instagram.com/thefrankdeluca
https://Instagram.com/ddsportsusa
Kim Wileman, the 'CEO Whisperer,' has transformed the beauty industry with her innovative vision and passion for empowering women to embrace their authentic selves. Known for her work with Galla Beauty and the 'No Makeup Makeup' movement, Kim has been instrumental in launching iconic brands like JLo Beauty. In this episode, she shares the journey behind her success, the secrets to standing out in a competitive market, and how authenticity and clean beauty are reshaping the industry.
What you’ll learn in this episode:
- The inspiring story behind reviving 'No Makeup Makeup' with a clean beauty ethos.
- The key to creating iconic products that stand out in a crowded market.
- How to foster meaningful collaborations with A-list celebrities and global brands.
- Strategies to guide struggling beauty brands toward success.
- Networking tips to break into and thrive in the beauty industry.
- The mindset shifts needed to build confidence and embrace authenticity.
- Actionable advice for launching a beauty brand that resonates with today's consumers.
https://www.nomakeupmaleup.com
IG and TT @originalnomakeupmakeup
Beth Bender is the President and Creative Director of Beth Bender Beauty, and a true pioneer in the beauty industry. In 2003, she revolutionized eye makeup by creating the world’s first eyeliner and eye makeup stencils; tools designed to help anyone, no matter their skill level, achieve professional looks with ease. With over 20 patents for her designs, Beth has not only changed how people approach makeup but has also built a legacy of innovation and accessibility. Her products have been featured in top magazines and used by celebrities, and she continues to push boundaries through SkinLure and her newest venture, Sainte Labs. Beth’s story is about creativity, resilience, and making beauty effortless for everyone.
What you will learn in this podcast:
• How Beth validated a real problem and prototyped the first stencil from an eyebrow guide.
• Protecting innovation: building a moat with 20+ patents and handling copycats.
• Scaling without stores: leveraging Amazon, viral moments (Today Show, influencers), and social proof.
• Creativity vs. business: separating formulation time from pricing, marketing, and channel strategy.
• Launch tactics that work now: hero products (Sainte Labs neck cream), before/afters, TikTok Live/QVC, and word-of-mouth.
• Founder mindset: resilience through crises, trusting your gut, avoiding bad partners, and playing the long game.
Connect with Beth Here https://acalltothrive.com/how-to-turn-a-beauty-idea-into-a-global-brand