In this episode, Aimee Montgomery shares the story she’s never fully told — how she went from fighting for her life to finding the cure that restored her clarity, her energy, and the direction of her entire business.
She reveals how the same pattern-recognition that helped her heal is the same ability she uses to scale brands: seeing what others miss, identifying the invisible friction, and understanding the truth beneath the symptoms.
Aimee also opens up about what it was like to run a business while sick — the blurred boundaries, the undercharging, the exhaustion — and how returning to full health brought back her standards, her voice, and her strategic strength.
Inside this episode:
• The cure that changed everything
• Why healing sharpened her ability to read brands
• How boundaries collapse when the founder is overwhelmed
• What happened inside her agency once she regained clarity
• Why growth isn’t marketing — it’s removing friction
• The launch of To Thrive Health and her upcoming book
This is a conversation about leadership, clarity, resilience, and what truly happens when the founder comes back online.
If you’ve been in a season where everything looks like it should be working but nothing is moving, this episode will shift the way you think about your business — and yourself.
All content for Thrive Radio ™ is the property of Aimee Montgomery and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode, Aimee Montgomery shares the story she’s never fully told — how she went from fighting for her life to finding the cure that restored her clarity, her energy, and the direction of her entire business.
She reveals how the same pattern-recognition that helped her heal is the same ability she uses to scale brands: seeing what others miss, identifying the invisible friction, and understanding the truth beneath the symptoms.
Aimee also opens up about what it was like to run a business while sick — the blurred boundaries, the undercharging, the exhaustion — and how returning to full health brought back her standards, her voice, and her strategic strength.
Inside this episode:
• The cure that changed everything
• Why healing sharpened her ability to read brands
• How boundaries collapse when the founder is overwhelmed
• What happened inside her agency once she regained clarity
• Why growth isn’t marketing — it’s removing friction
• The launch of To Thrive Health and her upcoming book
This is a conversation about leadership, clarity, resilience, and what truly happens when the founder comes back online.
If you’ve been in a season where everything looks like it should be working but nothing is moving, this episode will shift the way you think about your business — and yourself.
Marketing Minute: Why do some brands blow up online while others stay invisible? Ep 260
Thrive Radio ™
4 minutes 40 seconds
7 months ago
Marketing Minute: Why do some brands blow up online while others stay invisible? Ep 260
In this episode of Marketing Minute, I dive into one of the most common questions I hear: Why do some brands blow up online while others stay invisible? The truth is, virality isn’t random—it follows a formula rooted in psychology, emotional engagement, and strategic storytelling.
I walk you through the 18–19 content types that consistently go viral, the power of yellow journalism (or as we call it today—clickbait), and how emotional resonance drives attention. I also share what not to do if you want to avoid being scrolled past in 1.2 seconds.
If you're tired of posting into the void and ready to make people care about your brand, this one's for you. Let’s get real about how to craft content that gets noticed, shared, and actually drives growth.
🎧 Listen in to learn how to make your audience feel—because attention follows emotion.
Thrive Radio ™
In this episode, Aimee Montgomery shares the story she’s never fully told — how she went from fighting for her life to finding the cure that restored her clarity, her energy, and the direction of her entire business.
She reveals how the same pattern-recognition that helped her heal is the same ability she uses to scale brands: seeing what others miss, identifying the invisible friction, and understanding the truth beneath the symptoms.
Aimee also opens up about what it was like to run a business while sick — the blurred boundaries, the undercharging, the exhaustion — and how returning to full health brought back her standards, her voice, and her strategic strength.
Inside this episode:
• The cure that changed everything
• Why healing sharpened her ability to read brands
• How boundaries collapse when the founder is overwhelmed
• What happened inside her agency once she regained clarity
• Why growth isn’t marketing — it’s removing friction
• The launch of To Thrive Health and her upcoming book
This is a conversation about leadership, clarity, resilience, and what truly happens when the founder comes back online.
If you’ve been in a season where everything looks like it should be working but nothing is moving, this episode will shift the way you think about your business — and yourself.
