Text the show My first Black Friday sale? Let’s just say it was... a learning experience. In this second-to-last episode of the year, I’m giving you the full rundown—what I offered, what flopped, what I thought would hit but didn’t, and what I’ll do differently next time. I’m sharing real numbers, open rates, click rates, unsubscribes, and the strategy behind it all (yes, even the parts that didn’t work). More importantly, I’m talking about how I’m using all of that data to plan for 2026—and ...
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