It’s Been Done—Now Do It Your Way: Strategy for Competing with Other Therapists

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Thriving Therapist Talk: Business and Marketing Tips for Therapists

Nadene van der Linden, Clinical Psychologist & Coach to Therapists

56 episodes

1 week ago

This show shares business and marketing tips that work for therapists. Nadene van der Linden, Clinical Psychologist & Coach to Therapists guides you to thrive as a therapist and create the kind of life and business that has the freedom, flexibility and income you dream of. If you want to make your private practice more profitable or add additional income streams so you can reduce your reliance on 1:1 therapy for income, this is the podcast for you.

Ready to Amplify Your Expertise and Profit through additional income streams? Thrive Amplified: Amplify Your Expertise, Amplify Your Profit is my 6 week coaching intensive that sees 90% of therapists getting results in their business. Join the waitlist for Thrive Amplified: Amplify Your Expertise, Amplify Your Profit here.
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Marketing

Business,

Careers

It’s Been Done—Now Do It Your Way: Strategy for Competing with Other Therapists

Thriving Therapist Talk: Business and Marketing Tips for Therapists

7 minutes 4 seconds

3 months ago

It’s Been Done—Now Do It Your Way: Strategy for Competing with Other Therapists

In this insightful episode of Thriving Therapist Talk, host Nadene Van Der Linden dives into the emotional and strategic challenges therapists face when trying to carve out their niche in a crowded market. She explores the familiar “someone else is doing it too" wobble—that moment of doubt and hesitation—as therapists question whether their ideas are original or valuable enough to stand out.

Key Themes & Takeaways:

The Wobble Is Normal: Feeling uncertain about your ideas is a shared experience among therapists. It’s not a sign to stop—it’s a sign to reflect and refine.

Originality vs. Authenticity: Nadene reminds us that very few ideas are truly new. What matters is how you personalize and deliver them.

Avoid the ‘Blue Ocean’ Trap: Waiting for a groundbreaking idea can delay your growth. Start with what excites you and evolve it.

Therapist Communities: While supportive, these spaces can also feel competitive. Focus on collaboration over comparison.

Branding & Engagement: Your unique voice and approach are what differentiate you—not just your niche.

Market Reality Check: Passion is essential, but viability matters. Not every idea will thrive, and that’s okay.

Coaching as a Catalyst: Strategic coaching can help uncover blind spots and build a sustainable business model.

Shared Niches, Unique Voices: You don’t need to reinvent the wheel—just make it roll your way.

Amplify Your Expertise: Lean into what you know and love. That’s where profitability and impact meet.

Whether you're launching a new offering or refining an existing one, this episode is a must-listen for therapists seeking clarity, confidence, and a path forward in their business journey.

Ready to create additional income streams with your expertise so you can do less 1:1? Join the waitlist for Thrive Amplified here