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Thriving Therapist Talk: Business and Marketing Tips for Therapists
Nadene van der Linden, Clinical Psychologist & Coach to Therapists
56 episodes
1 week ago
This show shares business and marketing tips that work for therapists. Nadene van der Linden, Clinical Psychologist & Coach to Therapists guides you to thrive as a therapist and create the kind of life and business that has the freedom, flexibility and income you dream of. If you want to make your private practice more profitable or add additional income streams so you can reduce your reliance on 1:1 therapy for income, this is the podcast for you.

Ready to Amplify Your Expertise and Profit through additional income streams? Thrive Amplified: Amplify Your Expertise, Amplify Your Profit is my 6 week coaching intensive that sees 90% of therapists getting results in their business. Join the waitlist for Thrive Amplified: Amplify Your Expertise, Amplify Your Profit here.
Want to reclaim your diary and make more money? Sign up for my free traing Detox Your Therapy Practice here
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Marketing
Business,
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All content for Thriving Therapist Talk: Business and Marketing Tips for Therapists is the property of Nadene van der Linden, Clinical Psychologist & Coach to Therapists and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This show shares business and marketing tips that work for therapists. Nadene van der Linden, Clinical Psychologist & Coach to Therapists guides you to thrive as a therapist and create the kind of life and business that has the freedom, flexibility and income you dream of. If you want to make your private practice more profitable or add additional income streams so you can reduce your reliance on 1:1 therapy for income, this is the podcast for you.

Ready to Amplify Your Expertise and Profit through additional income streams? Thrive Amplified: Amplify Your Expertise, Amplify Your Profit is my 6 week coaching intensive that sees 90% of therapists getting results in their business. Join the waitlist for Thrive Amplified: Amplify Your Expertise, Amplify Your Profit here.
Want to reclaim your diary and make more money? Sign up for my free traing Detox Your Therapy Practice here
Show more...
Marketing
Business,
Careers
Episodes (20/56)
Thriving Therapist Talk: Business and Marketing Tips for Therapists
Therapist Money Tips: Diversify Your Income and Say Goodbye to Financial Stress

Nadene van der Linden explores the common - and often judgmental - discussion around how many therapy clients a practitioner should see per week. She challenges the notion of a “standard” workload and emphasizes that capacity varies widely based on personal, financial, and health circumstances. Nadene argues that private practice often falls short of the financial stability it appears to offer, especially for therapists with limited capacity. She highlights the critical value of building additional income streams to boost earnings and create a more sustainable, flexible business model.


Key takeaways:


  •   Stop judging therapists based on how many clients they see.
  •   Recognize that financial and personal circumstances shape workload capacity.
  •   Explore additional income streams to reduce reliance on one-on-one therapy.
  •   Nadene offers support for therapists ready to diversify their income


Nadene has something new coming in her Black Friday 5 Days of Deals sale to make the transition to additional income streams easier.

Sign up to my email list to get my Black Friday sale daily specials here

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1 week ago
10 minutes 20 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Rave Reviews: How Therapists Can Build Trust & Sell with Testimonials and Stay Ethical

Nadene explores the vital role testimonials and review play in building trust and help you sell your offers but, as she shares, not all testimonials are created equal.


Nadene quickly summarises the complexities surrounding the use of testimonials in the therapy profession, particularly for Australian psychologists where regulations restrict their use. She explores the reasons behind these restrictions, the importance of testimonials in building trust with potential clients, and offers insights into how therapists can navigate these challenges in non-health service contexts so that they can use testimonials to support their business success.


Nadene also introduces her new instant access training Rave Reviews: Testimonials that Build Trust and Sell which will be available for 1 day only as part of her Black Friday Special Offers.


Mentioned in the show:


Rave Reviews: Testimonials that Build Trust and Sell - Nadene's training to collect testimonials that sell your offers and coaching products will be available as part of my Black Friday daily specials. Sign up to my email list to get the special offer.

Sign up to my email list to get my Black Friday sale daily specials here

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2 weeks ago
9 minutes 19 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Permission to Want More: How This Therapist Transformed Her Practice w/ Angela Chadwick

  In this inspiring episode, host Nadene van der Linden sits down with perintatal psychologist Angela Chadwick to explore her transformative journey from a broad-spectrum generalist to a thriving specialist in EMDR and perinatal psychology.


Angela shares how professional development reshaped her practice, the strategic branding and marketing moves that helped her attract ideal clients and build a training and supervision stream for therapists, and the deep fulfillment she discovered in niche work. Together, they discuss the myths around specialization, including the fear of limiting opportunities, and reveal how narrowing focus can actually expand both impact and income.


Listeners will gain practical insights into:


  •   Building a strong referral network
  •   Overcoming imposter syndrome by letting go of the need to do it all
  •   Outsourcing non-core tasks to stay in your zone of genius
  •   Asking for the work you truly want
  •   Using strategic efforts to create rapid business transformation



Angela’s story shows what’s possible when therapists align passion with purpose and take bold steps toward focused growth. Whether you're just starting out or considering a pivot, this episode offers actionable advice and inspiration to help you thrive.


Tune in to learn how clarity, courage, and strategy can reshape your practice in just a few months.


Mentioned in the episode:


https://angelachadwickpsychology.com.au/


Thrive Amplified: Amplify Your Expertise, Amplify Your Profit - get on the waitlist for the next round here

Sign up to my email list to get my Black Friday sale daily specials here

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3 weeks ago
14 minutes 47 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Proof Over Promises: Therapists This is Why Sharing Results Matters

In this reflective and empowering episode Nadene Van Der Linden opens up about a major shift she’s made in her content strategy—one that’s already transforming her coaching business. After working with a new coach who audited her social media, Nadene realized she wasn’t showcasing the most important thing: her results.


As a clinical psychologist turned business coach, Nadene explains how her therapist training—especially around confidentiality—had shaped her reluctance to share client outcomes. But in the coaching space, she’s not bound by the same ethical constraints, and that realization unlocked a powerful new direction for her marketing.



🎧 Whether you're a therapist stepping into coaching or simply looking to elevate your marketing, this episode is a powerful reminder: your results are your best sales tool. Don’t hide them—highlight them.

Sign up to my email list to get my Black Friday sale daily specials here

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4 weeks ago
5 minutes 32 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Think, Plan, Launch: The Strategy for Profitable Launch.

In this helpful episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, clinical psychologist and coach Nadene van der Linden discusses the essential mindset and strategies for launching new offers, particularly for therapists looking to create additional income streams.

Nadene shares insights from her own experiences, to help therapists create profitable income streams.

Tune in to discover how a well-planned launch can transform your reach and profitability. Don't miss out on these valuable tips to elevate your business and help more people.


Mentioned in the show:

Launch Magic

Join my free facebook group Business & Marketing Tips for Therapists

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1 month ago
9 minutes 9 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Social Media Tips For Therapists: Strategy That Works

In this helpful episode of Nadene van der Linden discusses how to get the most out of social media for your business. Nadene talks through how to avoid the common pitfalls for therapists and stop wasting your precious time.


Mentioned in the Show:

Marketing Magic

Join my free facebook group Business & Marketing Tips for Therapists

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1 month ago
9 minutes 21 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
From Therapist to Sold-Out Expert: Dr Natasha Hepworth’s Eating Disorder Brand & Marketing Magic

In this inspiring episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, clinical psychologist and coach Nadene van der Linden is joined by eating disorders expert Dr Natasha Hepworth. Natasha is Marketing Magic’s biggest fan.


They dive into Natasha’s pivot from full time one-to-one therapist to building a strong brand as an expert in eating disorders and how this enabled her to sell out in-person and online training events in under 6 months.


Key takeaways:


  • The strategy behind Natasha’s pivot away from 1:1 therapy
  • The role of coaching and Marketing Magic in her transformation
  • Natasha’s favourite marketing tip
  • Exciting opportunities to work with Natasha

Join my free facebook group Business & Marketing Tips for Therapists

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1 month ago
17 minutes 25 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Launch Right: Help More People & Make More Profit with Launch Magic

In this episode of "Thriving Therapist Talk: Business & Marketing Tips for Therapists," Nadene van der Linden unveils her new offering, Launch Magic, designed to help therapists maximize their sales and impact through effective launch strategies. Nadene shares insights from her own experiences, emphasizing the importance of a structured approach to launching online offers, courses, and even podcasts. Tune in to discover how a well-planned launch can transform your reach and profitability. Don't miss out on these valuable tips to elevate your practice and help more people. Link in the show notes!


Grab Launch Magic here

Join my free facebook group Business & Marketing Tips for Therapists

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1 month ago
9 minutes 1 second

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Name It Right, Sell It Fast: A Therapist’s Guide to Profitable Offers

In this practical and eye-opening episode of Thriving Therapist Talk, Nadene Van Der Linden dives into a deceptively simple yet game-changing topic: how you name your offers—even your freebies—can make or break their success.


Nadene explains that therapists often fall into the trap of naming resources based on what they think clients need, rather than what clients actually want. She stresses that even free offerings must be marketed with intention, and that the title is your first—and sometimes only—chance to capture attention and spark engagement.



If you’ve ever wondered why your freebie isn’t getting traction—or how to make your offers irresistible—this episode is a must-listen. Nadene’s insights will help you craft titles that speak directly to your ideal clients and drive real results.


Want to make sure you launch your offer right so you can help more people and create profit? Get the pre-launch bonus offer for

Launch Magic.

Launch Right. Sell More. Help More. Create Profit.


Join my free facebook group Business & Marketing Tips for Therapists

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2 months ago
7 minutes 43 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Scaling Your Offers: One-to-One vs. One-to-Many for Therapists

In this episode, Nadene Van Der Linden explores the pros and cons of one-to-one and one- to- many offers. She highlights the appeal of one-to-many formats like webinars and instant-access products, which can generate passive income after an initial investment of time and marketing. However, Nadene emphasizes that group offers come with challenges, including the need for active launches, strategic marketing funnels, and scheduling logistics that can deter clients who prefer personalized, private sessions. One-on-one coaching, by contrast, is often easier to sell due to its flexibility and direct value. Nadene encourages therapists to consider their own preferences and business goals, noting that one-on-one services can be packaged creatively to avoid trading time for money. Ultimately, success in either model requires a blend of mindset, marketing, and sales strategy, and Nadene offers coaching support for those ready to refine their approach. Details available in the show notes.


Key insights:


  •   Many therapists feel stuck trading time for money in one-on-one sessions.
  •   Group offers and instant-access products (like webinars or digital courses) can be created once and sold repeatedly, offering passive income potential.
  •   Pros and cons of 1 to many versus 1:1.
  •   Both 1:1 and 1 to many require marketing funnels
  •   1:1 can also be packaged to move away from time per hour business model


Want to launch a new offer outside of 1:1 therapy and create impact & profit? Launch Magic guides you through all the steps to launch to maximise sales, meaning you can help more people with your offer & create profit. Pre-launch bonus available here.

Ready to create additional income streams with your expertise so you can do less 1:1? Join the waitlist for Thrive Amplified here

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2 months ago
8 minutes 48 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Leading the Way in Psychedelic Therapy w/ Dr Bianca Sebben

Nadene van der Linden is joined by Dr Bianca Sebben, a clinical psychologist who's blazing a trail in the psychedelic integration therapy world. They dive into Bianca’s journey into the field, how Indigenous wisdom plays a powerful role in healing, and some of the tricky stuff around marketing and the stigma that still lingers around psychedelics. They also talk about why real human connection matters so much in therapy, and Bianca shares some awesome insights on how therapists can get started with psychedelic integration training and what the future of mental health might look like.


Mentioned in the show

https://www.consciousinsights.com.au/elementsofintegration


Upcoming Perth training https://ipat.au/trainingevents

Ready to create additional income streams with your expertise so you can do less 1:1? Join the waitlist for Thrive Amplified here

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2 months ago
29 minutes 53 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Rest, Recharge, and Reignite: Why Fun Fuels Your Therapy Business

In this energizing episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, clinical psychologist and coach Nadene Van Der Linden shares a powerful reminder: rest and fun aren't luxuries; they are essential business strategies.


Fresh from a rejuvenating 10-day getaway split between the serene surf town of Margaret River and the vibrant culture of Melbourne, Nadene reflects on how stepping away from the business reignited her creativity, boosted her energy, and clarified her business offers. She dives into the importance of scheduling joy, setting boundaries, and building a business that supports your life rather than drains it.

Need help to thrive in your career as a therapist -Thriving Therapist Formula is for you

Ready to create additional income streams with your expertise so you can do less 1:1? Join the waitlist for Thrive Amplified here

Show more...
2 months ago
8 minutes 47 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
It’s Been Done—Now Do It Your Way: Strategy for Competing with Other Therapists

In this insightful episode of Thriving Therapist Talk, host Nadene Van Der Linden dives into the emotional and strategic challenges therapists face when trying to carve out their niche in a crowded market. She explores the familiar “someone else is doing it too" wobble—that moment of doubt and hesitation—as therapists question whether their ideas are original or valuable enough to stand out.


 Key Themes & Takeaways:


  • The Wobble Is Normal: Feeling uncertain about your ideas is a shared experience among therapists. It’s not a sign to stop—it’s a sign to reflect and refine.


  • Originality vs. Authenticity: Nadene reminds us that very few ideas are truly new. What matters is how you personalize and deliver them.


  • Avoid the ‘Blue Ocean’ Trap: Waiting for a groundbreaking idea can delay your growth. Start with what excites you and evolve it.


  • Therapist Communities: While supportive, these spaces can also feel competitive. Focus on collaboration over comparison.


  • Branding & Engagement: Your unique voice and approach are what differentiate you—not just your niche.


  • Market Reality Check: Passion is essential, but viability matters. Not every idea will thrive, and that’s okay.


  • Coaching as a Catalyst: Strategic coaching can help uncover blind spots and build a sustainable business model.


  • Shared Niches, Unique Voices: You don’t need to reinvent the wheel—just make it roll your way.



  • Amplify Your Expertise: Lean into what you know and love. That’s where profitability and impact meet.


Whether you're launching a new offering or refining an existing one, this episode is a must-listen for therapists seeking clarity, confidence, and a path forward in their business journey.

Ready to create additional income streams with your expertise so you can do less 1:1? Join the waitlist for Thrive Amplified here

Show more...
3 months ago
7 minutes 4 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Overcoming "I'm Not Good Enough": Top Tips for Therapists In Business

In this powerful episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, Nadene Van Der Linden explores the emotional and mindset challenges that often resurface for therapists as they grow their businesses - especially the persistent “I’m not good enough” belief.


Drawing from recent coachiing client work and her own journey, Nadene unpacks how core schemas like defectiveness and shame can re-emerge during times of personal stress or professional expansion. She shares practical strategies to identify and challenge limiting beliefs, shift toward a strengths-based mindset, and take meaningful action to build confidence and momentum.

Listeners will learn:


  • Why old patterns resurface even after progress
  • How to audit internal rules and redefine “good enough”
  • The importance of daily strengths reflection
  • Why action — not perfection — is the key to growth

Whether you're launching a private practice or expanding into new income streams, this episode offers a compassionate and empowering roadmap to lead with confidence and clarity.


Try the strengths exercise Nadene shares and notice how it transforms your mindset. If it helps, she’d love to hear from you!

Ready to create additional income streams with your expertise? Join the waitlist for Thrive Amplified: Amplify Your Expertise, Amplify Your Profit here

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3 months ago
8 minutes 44 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Expanding Impact: A Therapist’s Journey to a Successful Online Parenting Program w/ Dr Kirstin Barchia

In this compelling episode, Dr. Kirstin Baccia, a seasoned clinical psychologist, offers an in-depth look at her journey from traditional practice to developing the highly successful Calm Connection Program. This discussion is particularly relevant for therapists and mental health professionals looking to build or expand their online offerings and specialize in adolescent and parent coaching


Kirstin dissects the strategic development of her program, which focuses on empowering parents to foster stronger connections and improve teen mental health outcomes. She shares invaluable insights into:


  • Program design and curriculum development for an online format.


  • Marketing and outreach strategies to attract and engage a niche audience of parents.


  • The unique approaches and communication frameworks integrated into her program.


  • Navigating the operational challenges and rewards of running a successful online parenting program.


  • Her vision for future program expansion and diversification, offering a roadmap for other practitioners.



This episode serves as a practical guide and inspiring case study for any therapist considering the transition to or growth within the online program space. Learn from Kirstin's expertise on how to effectively scale your impact, innovate your service delivery, and make a significant difference in family systems and adolescent well-being through a well-structured online program.

Ready to create additional income streams with your expertise? Join the waitlist For Thrive Amplified: Amplify Your Expertise, Amplify Your Profit here

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3 months ago
27 minutes 14 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
The "Ick"- Free Way: How Therapists Can Market with Integrity

In this empowering episode of Thriving Therapist Talk, Business and Marketing Tips for Therapists, Nadene van der Linden tackles one of the most common concerns therapists face when expanding their business: "How can I create additional income streams without feeling gross, salesy, or inauthentic?"


Drawing from her years of experience coaching therapists, Nadene shares how you can build a thriving, values-aligned business without resorting to manipulative marketing tactics or exhausting hustle culture. Whether you're introverted, new to online offers, or simply want to stay true to your personality, this episode offers practical insights into:



  ✅ Ethical marketing strategies for therapists


  ✅ Building trust through quiet marketing and email lists


  ✅ Why there’s no one-size-fits-all formula for business growth


  ✅ How to align your income strategy with your personality and niche


  ✅ The importance of choosing a flexible coach who adapts to your business model



💡 Key Takeaways



  You don’t need to run high-energy, week-long events to succeed.


  Marketing can be simple, authentic, and effective—without being manipulative.


  Your business strategy should reflect your values, personality, and audience.


  There are many paths to creating income streams—find the one that fits you.


  A good coach helps you build a custom strategy, not just sell you their formula.

Ready to create additional income streams with your expertise? Join the waitlist For Thrive Amplified: Amplify Your Expertise, Amplify Your Profit here

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3 months ago
8 minutes 16 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
The Best Additional Income Streams for Therapists Who Want to Do Less 1:1 Therapy

In this episode, Nadene Van Der Linden discusses various additional income streams for therapists, and which ones are better for creating profit that allows you to reduce or cease 1:1 therapy. She focuses on effective strategies for generating income, marketing, and selling offers that create profit. She emphasizes the importance of finding income streams that align with personal interests and market demand.


Join the waitlist for Thrive Amplified: Amplify Your Expertise, Amplify Your Profit here

Ready to create additional income streams with your expertise? Join the waitlist For Thrive Amplified: Amplify Your Expertise, Amplify Your Profit here

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4 months ago
12 minutes 17 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
The Bored Out, Not Burnt-Out Therapist: Re-Igniting Your Spark

Host Nadene van der Linden, clinical psychologist and coach, dives into a taboo topic—what if your fatigue isn’t burnout but boredom?  

Nadene shares her personal experience and the stories of coaching clients who feel uninspired, dulled, or creatively stifled in their therapy careers. She introduces the concept of being bored-out, not burnt out, and explores how lack of stimulation—despite meaningful work—can impact therapists’ wellbeing and performance.

Listeners will learn:

  • The difference between burnout and bored-out
  • Why repetition and sameness in therapy can erode passion
  • Career pivot opportunities beyond one-on-one therapy
  • How boredom signals the need for creative outlets and growth
  • Paths to build additional income streams through mentoring, training, or alternate industries

This episode offers compassionate permission to reassess your career path, honor boredom as a signal for change, and explore dynamic ways to reignite your professional spark. If you’re ready to amplify your expertise and escape the therapy treadmill, Nadene invites you to explore her Thrive Amplified: Amplify Your Expertise, Amplify Your Profit coaching program.



Ready to create additional income streams with your expertise? Join the waitlist For Thrive Amplified: Amplify Your Expertise, Amplify Your Profit here

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4 months ago
7 minutes 49 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
The Secret to My 6X Sell Out Launch Strategy (Therapist Edition)

What's the strategy for selling out your offer 6 times in a row? Recorded straight after selling out the 6th round of Thrive Amplified: Amplify Your Expertise, Amplify Your Profit, Nadene Van Der Linden takes you behind the scenes of the strategy she has used to 6 times to sell out her successful coaching program with less effort than other programs she has previously launched. Thrive Amplified: Amplify Your Profit, Amplify Your Expertise which helps therapists create profitable additional income streams beyond 1:1. Tune in for actionable insights to amplify your launch results.


You can join the waitlist for the next round here: Thrive Amplified Waitlist - Nadene van der Linden

Ready to create additional income streams with your expertise? Join the waitlist For Thrive Amplified: Amplify Your Expertise, Amplify Your Profit here

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4 months ago
14 minutes 32 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Pivot to Profit: How a Therapist Turned a Parenting Challenge into a Thriving Web Design Business w/ Jessica Barrett of Seed Website Design

In this episode, Nadene van der Linden welcomes former coaching client Jessica Barrett. When Jess' 15 month old daughter was diagnosed with Type 1 Diabetes, she realised she had to pivot her business from private practice to a business that didn't involve client care and back back to appointments. She discusses the importance of having a strong online presence for health professionals and how her unique background allows her to create effective websites that resonate with clients. Jess shares valuable tips to help you improve your website and also shares her future plans, including launching website templates for allied health professionals and her new venture focused on supporting those affected by type 1 diabetes.


Mentioned in the show:


www.seedwebdesign.com.au


www.slowreleasepsychology.com.au


Ready to create additional income streams with your expertise? Join the waitlist For Thrive Amplified: Amplify Your Expertise, Amplify Your Profit here

Show more...
4 months ago
24 minutes 7 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
This show shares business and marketing tips that work for therapists. Nadene van der Linden, Clinical Psychologist & Coach to Therapists guides you to thrive as a therapist and create the kind of life and business that has the freedom, flexibility and income you dream of. If you want to make your private practice more profitable or add additional income streams so you can reduce your reliance on 1:1 therapy for income, this is the podcast for you.

Ready to Amplify Your Expertise and Profit through additional income streams? Thrive Amplified: Amplify Your Expertise, Amplify Your Profit is my 6 week coaching intensive that sees 90% of therapists getting results in their business. Join the waitlist for Thrive Amplified: Amplify Your Expertise, Amplify Your Profit here.
Want to reclaim your diary and make more money? Sign up for my free traing Detox Your Therapy Practice here