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Thriving Therapist Talk: Business and Marketing Tips for Therapists
Nadene van der Linden, Clinical Psychologist & Coach to Therapists
63 episodes
3 days ago
This show shares business and marketing tips that work for therapists. Nadene van der Linden, Clinical Psychologist & Coach to Therapists guides you to thrive as a therapist and create the kind of life and business that has the freedom, flexibility and income you dream of. If you want to make your private practice more profitable or add additional income streams so you can reduce your reliance on 1:1 therapy for income, this is the podcast for you.

Ready to Amplify Your Expertise and Profit through additional income streams? Thrive Amplified: Amplify Your Expertise, Amplify Your Profit is my 6 week coaching intensive that sees 90% of therapists getting results in their business. Join the waitlist for Thrive Amplified: Amplify Your Expertise, Amplify Your Profit here.
Want to reclaim your diary and make more money? Sign up for my free traing Detox Your Therapy Practice here
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Marketing
Business,
Careers
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All content for Thriving Therapist Talk: Business and Marketing Tips for Therapists is the property of Nadene van der Linden, Clinical Psychologist & Coach to Therapists and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This show shares business and marketing tips that work for therapists. Nadene van der Linden, Clinical Psychologist & Coach to Therapists guides you to thrive as a therapist and create the kind of life and business that has the freedom, flexibility and income you dream of. If you want to make your private practice more profitable or add additional income streams so you can reduce your reliance on 1:1 therapy for income, this is the podcast for you.

Ready to Amplify Your Expertise and Profit through additional income streams? Thrive Amplified: Amplify Your Expertise, Amplify Your Profit is my 6 week coaching intensive that sees 90% of therapists getting results in their business. Join the waitlist for Thrive Amplified: Amplify Your Expertise, Amplify Your Profit here.
Want to reclaim your diary and make more money? Sign up for my free traing Detox Your Therapy Practice here
Show more...
Marketing
Business,
Careers
Episodes (20/63)
Thriving Therapist Talk: Business and Marketing Tips for Therapists
Ideal Clients Over Critics: Smart Marketing for Therapists

In this encouraging episode of Nadene Van Der Linden discusses the challenges therapists face in marketing their services and creating additional income streams. She emphasizes the importance of focusing on ideal clients rather than critics, and how to navigate the landscape of advertising. Nadene shares insights on how to handle criticism and the significance of understanding the audience's needs to thrive in business.

Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

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5 days ago
9 minutes 28 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Evolving Your Therapist Brand: Online Presence That Attracts & Converts

In this episode Nadene van der Linden dives into the world of therapist branding and digital marketing, revealing how your online presence can make—or break—your business growth. She explores the evolution of therapist websites and why keeping your branding assets fresh and aligned with your current business goals is essential for attracting ideal clients.


Nadene shares practical marketing strategies and mindset shifts that help therapists move from outdated websites to high-converting platforms. From personal branding to client attraction, she breaks down how to build a therapy business that reflects your expertise, filters out misaligned clients, and positions you as the go-to professional in your niche.


  •   Your personal brand already exists—it's time to use it intentionally.
  •   Your website should evolve as your therapy business grows.
  •   Strategic branding helps attract the right clients and repel the wrong ones.
  •   Every page on your site should have a clear conversion goal.
  •   Investing in branding assets saves time, boosts visibility, and increases profit.
  •   Mobile-friendly, user-focused websites are non-negotiable.
  •   Outdated online presence can damage your credibility.
  •   Reinvesting in your digital presence is a smart business move.




This episode is a must-listen for therapists ready to modernize their marketing, elevate their brand, and build a thriving online presence that works while they do the real work.

Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

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1 week ago
9 minutes 37 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Why I Don’t Follow This Popular Coaching Advice—And You Shouldn’t Either


In this refreshingly candid episode of Thriving Therapist Talk, Nadene Van Der Linden challenges a popular piece of marketing advice often given to therapists: “Follow everyone in your niche and model your content after theirs.” Nadene passionately explains why she avoids this strategy—and why you might want to as well.


Rather than absorbing and reacting to others’ content, Nadene advocates for cultivating your own authentic voice. She emphasizes that therapists already know their ideal clients’ pain points and desires, and that originality comes not from inventing new problems to solve, but from expressing familiar ones in a way that’s uniquely yours.


Whether you're just starting out or refining your brand, this episode is a powerful reminder that your originality is your greatest asset. Nadene’s advice? Unfollow the crowd—and let your voice lead.



Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

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2 weeks ago
6 minutes 36 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Therapist, is Your Marketing Strategy Getting Lost In Trends? What to Do Instead

Nadene explores the question "It's so easy to get thrown off your game by what everyone else is doing.

But where you draw the line. How do you distinguish between unhealthy, voice-killing comparison and just general, healthy market awareness?"


She shares mindset shifts and practical tips to help your brand voice develop, to prevent the dilution of your voice through trends and niche competitoe comparisons and how to stay market aware without closely watching your competitors.

Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

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3 weeks ago
6 minutes 30 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Outsource to Uplevel: Tali Stow on Building Smarter Therapy Businesses

In this episode, host Nadene Van Der Linden sits down with Tali Stow, founder of the VA Circle, to explore how virtual assistants are revolutionizing the therapy and allied health sectors.


Tali shares her inspiring journey of building a thriving VA agency that supports psychologists and health professionals, and dives deep into the mindset shifts required to embrace delegation. From overcoming trust barriers to unlocking time and energy for growth, this conversation is a must-listen for therapists ready to step into true business leadership.


You’ll also hear about Tali’s new Reset and Refine offer, designed to help small business owners streamline operations, boost efficiency, and finally stop doing it all alone without committing to long term VA contracts.


If you’ve ever wondered whether outsourcing could be the key to scaling your practice—this episode will change the way you think.

Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

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1 month ago
24 minutes 32 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Therapist Marketing Confidence: Overcome the Fear of Annoying Potential Clients

Nadene shares her tips to overcome the fear of annoying others when you market your business. Many therapists struggle with this problem when they attempt to become visible. This blocks them from creating profitable practices and income streams.


Nadene shares the tips she offers her one-to-one coaching clients to overcome this so they can thrive in business through the power of marketing.

Get ready for my biggest sale of the year - Black Friday 5 Days of Deals. Deals are live daily from November 24-28 - each deal lasts 24 hours only. View the catalogue here

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1 month ago
8 minutes 40 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
The Two Ingredients Therapists Need To Attract Clients and Make Online Sales

In this informative episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, clinical psychologist and coach Nadene van der Linden walks you through the two simple ingredients therapists like you need to focus on to attract dream clients and make consistent sales in the online world.


It's time to stop making marketing hard work and get down to basics. Nadene shares an example of how she used these two important ingredients to have a successful online business.


Want to sell more of your offer so you can help more people & create profit? Launch Magic takes you through how to launch your offer right - step by step. Get the pre-launch bonus offer here

Get ready for my biggest sale of the year - Black Friday 5 Days of Deals. Deals are live daily from November 24-28 - each deal lasts 24 hours only. View the catalogue here

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1 month ago
13 minutes 50 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Therapist Money Tips: Diversify Your Income and Say Goodbye to Financial Stress

Nadene van der Linden explores the common - and often judgmental - discussion around how many therapy clients a practitioner should see per week. She challenges the notion of a “standard” workload and emphasizes that capacity varies widely based on personal, financial, and health circumstances. Nadene argues that private practice often falls short of the financial stability it appears to offer, especially for therapists with limited capacity. She highlights the critical value of building additional income streams to boost earnings and create a more sustainable, flexible business model.


Key takeaways:


  •   Stop judging therapists based on how many clients they see.
  •   Recognize that financial and personal circumstances shape workload capacity.
  •   Explore additional income streams to reduce reliance on one-on-one therapy.
  •   Nadene offers support for therapists ready to diversify their income


Nadene has something new coming in her Black Friday 5 Days of Deals sale to make the transition to additional income streams easier.

Sign up to my email list to get my Black Friday sale daily specials here

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1 month ago
10 minutes 20 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Rave Reviews: How Therapists Can Build Trust & Sell with Testimonials and Stay Ethical

Nadene explores the vital role testimonials and review play in building trust and help you sell your offers but, as she shares, not all testimonials are created equal.


Nadene quickly summarises the complexities surrounding the use of testimonials in the therapy profession, particularly for Australian psychologists where regulations restrict their use. She explores the reasons behind these restrictions, the importance of testimonials in building trust with potential clients, and offers insights into how therapists can navigate these challenges in non-health service contexts so that they can use testimonials to support their business success.


Nadene also introduces her new instant access training Rave Reviews: Testimonials that Build Trust and Sell which will be available for 1 day only as part of her Black Friday Special Offers.


Mentioned in the show:


Rave Reviews: Testimonials that Build Trust and Sell - Nadene's training to collect testimonials that sell your offers and coaching products will be available as part of my Black Friday daily specials. Sign up to my email list to get the special offer.

Sign up to my email list to get my Black Friday sale daily specials here

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2 months ago
9 minutes 19 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Permission to Want More: How This Therapist Transformed Her Practice w/ Angela Chadwick

  In this inspiring episode, host Nadene van der Linden sits down with perintatal psychologist Angela Chadwick to explore her transformative journey from a broad-spectrum generalist to a thriving specialist in EMDR and perinatal psychology.


Angela shares how professional development reshaped her practice, the strategic branding and marketing moves that helped her attract ideal clients and build a training and supervision stream for therapists, and the deep fulfillment she discovered in niche work. Together, they discuss the myths around specialization, including the fear of limiting opportunities, and reveal how narrowing focus can actually expand both impact and income.


Listeners will gain practical insights into:


  •   Building a strong referral network
  •   Overcoming imposter syndrome by letting go of the need to do it all
  •   Outsourcing non-core tasks to stay in your zone of genius
  •   Asking for the work you truly want
  •   Using strategic efforts to create rapid business transformation



Angela’s story shows what’s possible when therapists align passion with purpose and take bold steps toward focused growth. Whether you're just starting out or considering a pivot, this episode offers actionable advice and inspiration to help you thrive.


Tune in to learn how clarity, courage, and strategy can reshape your practice in just a few months.


Mentioned in the episode:


https://angelachadwickpsychology.com.au/


Thrive Amplified: Amplify Your Expertise, Amplify Your Profit - get on the waitlist for the next round here

Sign up to my email list to get my Black Friday sale daily specials here

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2 months ago
14 minutes 47 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Proof Over Promises: Therapists This is Why Sharing Results Matters

In this reflective and empowering episode Nadene Van Der Linden opens up about a major shift she’s made in her content strategy—one that’s already transforming her coaching business. After working with a new coach who audited her social media, Nadene realized she wasn’t showcasing the most important thing: her results.


As a clinical psychologist turned business coach, Nadene explains how her therapist training—especially around confidentiality—had shaped her reluctance to share client outcomes. But in the coaching space, she’s not bound by the same ethical constraints, and that realization unlocked a powerful new direction for her marketing.



🎧 Whether you're a therapist stepping into coaching or simply looking to elevate your marketing, this episode is a powerful reminder: your results are your best sales tool. Don’t hide them—highlight them.

Sign up to my email list to get my Black Friday sale daily specials here

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2 months ago
5 minutes 32 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Think, Plan, Launch: The Strategy for Profitable Launch.

In this helpful episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, clinical psychologist and coach Nadene van der Linden discusses the essential mindset and strategies for launching new offers, particularly for therapists looking to create additional income streams.

Nadene shares insights from her own experiences, to help therapists create profitable income streams.

Tune in to discover how a well-planned launch can transform your reach and profitability. Don't miss out on these valuable tips to elevate your business and help more people.


Mentioned in the show:

Launch Magic

Join my free facebook group Business & Marketing Tips for Therapists

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2 months ago
9 minutes 9 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Social Media Tips For Therapists: Strategy That Works

In this helpful episode of Nadene van der Linden discusses how to get the most out of social media for your business. Nadene talks through how to avoid the common pitfalls for therapists and stop wasting your precious time.


Mentioned in the Show:

Marketing Magic

Join my free facebook group Business & Marketing Tips for Therapists

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2 months ago
9 minutes 21 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
From Therapist to Sold-Out Expert: Dr Natasha Hepworth’s Eating Disorder Brand & Marketing Magic

In this inspiring episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, clinical psychologist and coach Nadene van der Linden is joined by eating disorders expert Dr Natasha Hepworth. Natasha is Marketing Magic’s biggest fan.


They dive into Natasha’s pivot from full time one-to-one therapist to building a strong brand as an expert in eating disorders and how this enabled her to sell out in-person and online training events in under 6 months.


Key takeaways:


  • The strategy behind Natasha’s pivot away from 1:1 therapy
  • The role of coaching and Marketing Magic in her transformation
  • Natasha’s favourite marketing tip
  • Exciting opportunities to work with Natasha

Join my free facebook group Business & Marketing Tips for Therapists

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3 months ago
17 minutes 25 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Launch Right: Help More People & Make More Profit with Launch Magic

In this episode of "Thriving Therapist Talk: Business & Marketing Tips for Therapists," Nadene van der Linden unveils her new offering, Launch Magic, designed to help therapists maximize their sales and impact through effective launch strategies. Nadene shares insights from her own experiences, emphasizing the importance of a structured approach to launching online offers, courses, and even podcasts. Tune in to discover how a well-planned launch can transform your reach and profitability. Don't miss out on these valuable tips to elevate your practice and help more people. Link in the show notes!


Grab Launch Magic here

Join my free facebook group Business & Marketing Tips for Therapists

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3 months ago
9 minutes 1 second

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Name It Right, Sell It Fast: A Therapist’s Guide to Profitable Offers

In this practical and eye-opening episode of Thriving Therapist Talk, Nadene Van Der Linden dives into a deceptively simple yet game-changing topic: how you name your offers—even your freebies—can make or break their success.


Nadene explains that therapists often fall into the trap of naming resources based on what they think clients need, rather than what clients actually want. She stresses that even free offerings must be marketed with intention, and that the title is your first—and sometimes only—chance to capture attention and spark engagement.



If you’ve ever wondered why your freebie isn’t getting traction—or how to make your offers irresistible—this episode is a must-listen. Nadene’s insights will help you craft titles that speak directly to your ideal clients and drive real results.


Want to make sure you launch your offer right so you can help more people and create profit? Get the pre-launch bonus offer for

Launch Magic.

Launch Right. Sell More. Help More. Create Profit.


Join my free facebook group Business & Marketing Tips for Therapists

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3 months ago
7 minutes 43 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Scaling Your Offers: One-to-One vs. One-to-Many for Therapists

In this episode, Nadene Van Der Linden explores the pros and cons of one-to-one and one- to- many offers. She highlights the appeal of one-to-many formats like webinars and instant-access products, which can generate passive income after an initial investment of time and marketing. However, Nadene emphasizes that group offers come with challenges, including the need for active launches, strategic marketing funnels, and scheduling logistics that can deter clients who prefer personalized, private sessions. One-on-one coaching, by contrast, is often easier to sell due to its flexibility and direct value. Nadene encourages therapists to consider their own preferences and business goals, noting that one-on-one services can be packaged creatively to avoid trading time for money. Ultimately, success in either model requires a blend of mindset, marketing, and sales strategy, and Nadene offers coaching support for those ready to refine their approach. Details available in the show notes.


Key insights:


  •   Many therapists feel stuck trading time for money in one-on-one sessions.
  •   Group offers and instant-access products (like webinars or digital courses) can be created once and sold repeatedly, offering passive income potential.
  •   Pros and cons of 1 to many versus 1:1.
  •   Both 1:1 and 1 to many require marketing funnels
  •   1:1 can also be packaged to move away from time per hour business model


Want to launch a new offer outside of 1:1 therapy and create impact & profit? Launch Magic guides you through all the steps to launch to maximise sales, meaning you can help more people with your offer & create profit. Pre-launch bonus available here.

Ready to create additional income streams with your expertise so you can do less 1:1? Join the waitlist for Thrive Amplified here

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3 months ago
8 minutes 48 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Leading the Way in Psychedelic Therapy w/ Dr Bianca Sebben

Nadene van der Linden is joined by Dr Bianca Sebben, a clinical psychologist who's blazing a trail in the psychedelic integration therapy world. They dive into Bianca’s journey into the field, how Indigenous wisdom plays a powerful role in healing, and some of the tricky stuff around marketing and the stigma that still lingers around psychedelics. They also talk about why real human connection matters so much in therapy, and Bianca shares some awesome insights on how therapists can get started with psychedelic integration training and what the future of mental health might look like.


Mentioned in the show

https://www.consciousinsights.com.au/elementsofintegration


Upcoming Perth training https://ipat.au/trainingevents

Ready to create additional income streams with your expertise so you can do less 1:1? Join the waitlist for Thrive Amplified here

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4 months ago
29 minutes 53 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
Rest, Recharge, and Reignite: Why Fun Fuels Your Therapy Business

In this energizing episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, clinical psychologist and coach Nadene Van Der Linden shares a powerful reminder: rest and fun aren't luxuries; they are essential business strategies.


Fresh from a rejuvenating 10-day getaway split between the serene surf town of Margaret River and the vibrant culture of Melbourne, Nadene reflects on how stepping away from the business reignited her creativity, boosted her energy, and clarified her business offers. She dives into the importance of scheduling joy, setting boundaries, and building a business that supports your life rather than drains it.

Need help to thrive in your career as a therapist -Thriving Therapist Formula is for you

Ready to create additional income streams with your expertise so you can do less 1:1? Join the waitlist for Thrive Amplified here

Show more...
4 months ago
8 minutes 47 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
It’s Been Done—Now Do It Your Way: Strategy for Competing with Other Therapists

In this insightful episode of Thriving Therapist Talk, host Nadene Van Der Linden dives into the emotional and strategic challenges therapists face when trying to carve out their niche in a crowded market. She explores the familiar “someone else is doing it too" wobble—that moment of doubt and hesitation—as therapists question whether their ideas are original or valuable enough to stand out.


 Key Themes & Takeaways:


  • The Wobble Is Normal: Feeling uncertain about your ideas is a shared experience among therapists. It’s not a sign to stop—it’s a sign to reflect and refine.


  • Originality vs. Authenticity: Nadene reminds us that very few ideas are truly new. What matters is how you personalize and deliver them.


  • Avoid the ‘Blue Ocean’ Trap: Waiting for a groundbreaking idea can delay your growth. Start with what excites you and evolve it.


  • Therapist Communities: While supportive, these spaces can also feel competitive. Focus on collaboration over comparison.


  • Branding & Engagement: Your unique voice and approach are what differentiate you—not just your niche.


  • Market Reality Check: Passion is essential, but viability matters. Not every idea will thrive, and that’s okay.


  • Coaching as a Catalyst: Strategic coaching can help uncover blind spots and build a sustainable business model.


  • Shared Niches, Unique Voices: You don’t need to reinvent the wheel—just make it roll your way.



  • Amplify Your Expertise: Lean into what you know and love. That’s where profitability and impact meet.


Whether you're launching a new offering or refining an existing one, this episode is a must-listen for therapists seeking clarity, confidence, and a path forward in their business journey.

Ready to create additional income streams with your expertise so you can do less 1:1? Join the waitlist for Thrive Amplified here

Show more...
4 months ago
7 minutes 4 seconds

Thriving Therapist Talk: Business and Marketing Tips for Therapists
This show shares business and marketing tips that work for therapists. Nadene van der Linden, Clinical Psychologist & Coach to Therapists guides you to thrive as a therapist and create the kind of life and business that has the freedom, flexibility and income you dream of. If you want to make your private practice more profitable or add additional income streams so you can reduce your reliance on 1:1 therapy for income, this is the podcast for you.

Ready to Amplify Your Expertise and Profit through additional income streams? Thrive Amplified: Amplify Your Expertise, Amplify Your Profit is my 6 week coaching intensive that sees 90% of therapists getting results in their business. Join the waitlist for Thrive Amplified: Amplify Your Expertise, Amplify Your Profit here.
Want to reclaim your diary and make more money? Sign up for my free traing Detox Your Therapy Practice here