In this video, I break down how TikTok actually decides which products go viral — and why some brands get massive reach while others disappear.
You’ll learn the exact signals the algorithm watches: attention, interest clustering, product tagging, live shopping, and creator posting velocity.
I show how top brands like Goli, MicroIngredients, and NuSava engineer their content to win the first three seconds, trigger buyer intent, and use creators to amplify distribution across the entire commerce graph.
By the end, you’ll know how to map your content to the right audiences, leverage lives and tagging for momentum, and track leading metrics that predict breakout GMV before it happens.
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