The TikTok Shop Performance Score is how TikTok decides whether your shop deserves distribution. If your score drops, TikTok won’t notify you — it will quietly throttle your reach, resulting in fewer impressions, slower sales, and stalled growth.
In this video, I break down exactly how the TikTok Shop Performance Score works, how it’s calculated, and how it directly impacts distribution, shop badges, and visibility. We cover the three core pillars TikTok evaluates: Product Satisfaction, Fulfillment & Logistics, and Customer Service — including how each one is weighted and where most sellers get dinged.
I walk through Seller Center step-by-step, showing you where to find your score, how to read each metric, and the specific thresholds TikTok expects (refunds, late dispatch, valid tracking, on-time delivery, and response handling). I also explain why Fulfilled by TikTok (FPT) can reduce fulfillment-related risk, how small customer service mistakes silently hurt your score, and why you must always be the last responder in customer conversations.
We also cover shop tiers and badges (Regular, Silver Star, Gold Star), how violations affect your record, and why assigning a dedicated Shop Ops / Account Health owner is one of the highest-ROI moves for scaling on TikTok Shop.
By the end of this video, you’ll understand how to protect your distribution, avoid silent throttling, and keep your Performance Score above the danger zone — so TikTok continues pushing your products instead of suppressing them.
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Want to scale smarter?
HiveHQ’s Profit Dashboard gives you full visibility into your margins, KPIs, and real-time performance.
Get lifetime 15% off with YouTube15: https://www.hivehq.ai/pricing/profit-analytics-suite
Need creators?
Automate affiliate outreach + followups and grow faster on TikTok Shop.
Use code YouTube15 for a lifetime 15% off any subscription: https://www.hivehq.ai/pricing/affiliate-outreach-automation
🔎 Discover top TikTok Shop trends and track competitors with FastMoss - use code HIVE25 for an extra 10% off!
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👉 Want the system we use to scale? Start here: https://hivehq.ai
👉 Or want to schedule a demo with us? Book here: https://meetings.hubspot.com/hivehq/sales
TikTok Shop fulfillment directly impacts your delivery speed, costs, and whether TikTok continues to push your products. If your fulfillment setup is wrong, TikTok won’t notify you — it will simply reduce your distribution.
In this video, I break down all TikTok Shop fulfillment options including Seller Shipping, TikTok Shipping, and Fulfilled by TikTok. You’ll learn the pros and cons of each, when to use them, and how they affect your Shop Performance Score, unit economics, and scalability.
I walk through step-by-step setup inside TikTok Seller Center, covering shipping templates, handling time, label creation, warehouse setup, returns, cancellations, and refunds. We also cover Amazon MCF risks, tracking failures, free shipping thresholds, and recent policy changes.
By the end, you’ll know exactly which fulfillment method to use at each stage of growth, how to avoid silent performance penalties, and why most high-volume TikTok Shop brands eventually switch to Fulfilled by TikTok.
===============================
Want to scale smarter?
HiveHQ’s Profit Dashboard gives you full visibility into your margins, KPIs, and real-time performance.
Get lifetime 15% off with YouTube15: https://www.hivehq.ai/pricing/profit-analytics-suite
Need creators?
Automate affiliate outreach + followups and grow faster on TikTok Shop.
Use code YouTube15 for a lifetime 15% off any subscription: https://www.hivehq.ai/pricing/affiliate-outreach-automation
🔎 Discover top TikTok Shop trends and track competitors with FastMoss - use code HIVE25 for an extra 10% off!
===============================
👉 Want the system we use to scale? Start here: https://hivehq.ai
👉 Or want to schedule a demo with us? Book here: https://meetings.hubspot.com/hivehq/sales
In this episode, I sit down with Austin Brown, one of TikTok Shop’s breakout creators and a High Quality Creator award winner at the Miami 2025 event. Austin has generated over $3MM in GMV by making content that actually converts, and he now coaches creators using the same system.
This conversation goes far deeper than the usual “tips and tricks.” Austin breaks down the mindsets, habits, and creative decisions that actually drive results on TikTok Shop. He explains how he evaluates products, what signals tell him something will convert, what makes him respond to a brand instantly, and why most outreach falls flat. He also shares how he tests content, how he improves using data, and what he sees coming next for creators on the platform.
If you want to understand how TikTok decides which products break out, how interest clustering and posting velocity affect virality, and how top creators engineer content to trigger buyer intent, this episode is a masterclass.
By the end, you'll know how to map your content to the right audiences, leverage lives and product tagging for momentum, and track the leading metrics that signal a breakout before it happens.
===============================
Want to scale smarter?
HiveHQ’s Profit Dashboard gives you full visibility into your margins, KPIs, and real-time performance.
Get lifetime 15% off with YouTube15: https://www.hivehq.ai/pricing/profit-analytics-suite
Need creators?
Automate affiliate outreach + followups and grow faster on TikTok Shop.
Use code YouTube15 for a lifetime 15% off any subscription: https://www.hivehq.ai/pricing/affiliate-outreach-automation
🔎 Discover top TikTok Shop trends and track competitors with FastMoss - use code HIVE25 for an extra 10% off!
===============================
👉 Want the system we use to scale? Start here: https://hivehq.ai
👉 Or want to schedule a demo with us? Book here: https://meetings.hubspot.com/hivehq/sales
In this video, I break down how TikTok actually decides which products go viral — and why some brands get massive reach while others disappear.
You’ll learn the exact signals the algorithm watches: attention, interest clustering, product tagging, live shopping, and creator posting velocity.
I show how top brands like Goli, MicroIngredients, and NuSava engineer their content to win the first three seconds, trigger buyer intent, and use creators to amplify distribution across the entire commerce graph.
By the end, you’ll know how to map your content to the right audiences, leverage lives and tagging for momentum, and track leading metrics that predict breakout GMV before it happens.
===============================
Want to scale smarter?
HiveHQ’s Profit Dashboard gives you full visibility into your margins, KPIs, and real-time performance.
Get lifetime 15% off with YouTube15: https://www.hivehq.ai/pricing/profit-analytics-suite
Need creators?
Automate affiliate outreach + followups and grow faster on TikTok Shop.
Use code YouTube15 for a lifetime 15% off any subscription: https://www.hivehq.ai/pricing/affiliate-outreach-automation
🔎 Discover top TikTok Shop trends and track competitors with FastMoss - use code HIVE25 for an extra 10% off!
===============================
👉 Want the system we use to scale? Start here: https://hivehq.ai
👉 Or want to schedule a demo with us? Book here: https://meetings.hubspot.com/hivehq/sales
Join Fernando Campos as he sits down with Kent Yoshimura, co-founder and CEO of Neuro, the functional gum and mint brand that has taken TikTok Shop and retail by storm. What started as two “nerdy athletes” hacking nootropics in college is now a top three health brand on TikTok Shop and stocked in more than 20,000 retail doors across the country.
In this episode, Kent breaks down how Neuro went from testing daily TikTok posts to running a full creator machine with more than 1,000 shoppable videos per day, a highly incentivized Discord community, and a live strategy built to run 22 hours a day. He shares how they structure commissions, when they are willing to run TikTok at breakeven or slightly negative, and how they use creators and GMV Max to keep Neuro in the top tier of the platform.
They also dive into how TikTok became the story that unlocked retail, from CVS checkout lanes to using creators to drive foot traffic into stores, plus Kent’s honest take on attribution, SEO making a comeback, and why brands should treat channels as interdependent instead of siloed. Whether you sell CPG, supplements, or any DTC product, you will get a clear playbook for using TikTok Shop to drive both online profit and retail growth.
If you are serious about scaling on TikTok Shop, this is one you will want to take notes on.
===============================
Want to scale smarter?
HiveHQ’s Profit Dashboard gives you full visibility into your margins, KPIs, and real-time performance.
Get lifetime 15% off with YouTube15: https://www.hivehq.ai/pricing/profit-analytics-suite
Need creators?
Automate affiliate outreach + followups and grow faster on TikTok Shop.
Use code YouTube15 for a lifetime 15% off any subscription: https://www.hivehq.ai/pricing/affiliate-outreach-automation
🔎 Discover top TikTok Shop trends and track competitors with FastMoss - use code HIVE25 for an extra 10% off!
===============================
👉 Want the system we use to scale? Start here: https://hivehq.ai
👉 Or want to schedule a demo with us? Book here: https://meetings.hubspot.com/hivehq/sales
In this video, I break down the only two launch strategies that actually work for supplements on TikTok Shop in 2026 — the conservative approach and the aggressive approach — and exactly what each one requires to break out of the cold start.
Here’s what you’ll learn:
✅ The exact sampling numbers required to get TikTok to trust your SKU
✅ How many shoppable videos you need before you turn ads on
✅ How to structure GMVmax settings so it actually spends
✅ How to use flash deals and urgency to drive early units sold
✅ How to build a creator system that never runs out of content
✅ How to replace the bottom 50% of retainers and recruit better talent
✅ How to ratchet ROI upward every month with real conversion data
✅ How to set conservative ROI targets vs aggressive ROI targets
✅ How Amazon spillover accelerates your growth by Month 2 and Month 3
✅ How subscriptions and repeat customers stabilize your margins
✅ How to build a launch engine that can scale toward $1M/month
This is the real framework we use to launch and scale our supplement brands on TikTok Shop — the same brands that now do $40M per year and over $500K per month on TikTok.
We built this playbook because the old way doesn’t work anymore — slow content, weak sampling, low urgency, and “hope marketing” don’t get you out of the cold start.
This is the system the top operators are using right now to scale from 0 to multi-six-figure months.
In this video, I break down the exact metrics top TikTok Shops obsess over to scale fast and profitably:
✅How to build content velocity with hundreds of shoppable videos per week
✅How to track units sold as social proof that fuels growth
✅How to optimize conversion rates so views turn into real sales
✅How to manage CPO & ROI for scalable profitability
✅How subscription revenue & repeat customers compound long-term growth
✅How to track review ratings and Shop Performance Score to keep your listings visible
✅How to measure GMV net of refunds for true revenue insights
This is the real playbook behind the brands dominating TikTok Shop right now.
We built it to solve our own pain points — messy data, unclear performance, and guesswork — and it now powers hundreds of brands doing 6 to 7 figures in GMV each month.
In this video, I’ll break down the exact system behind the fastest-scaling TikTok Shop brands:✅ How to build momentum with unlimited affiliate campaigns✅How to target creators who actually convert✅How automated follow-ups double your posts (and ROI)✅How creative briefs and retention systems keep creators posting✅ How top brands turn one-time creators into full-time sellersThis is the real playbook behind the brands dominating TikTok Shop right now.
We built it to solve our own pain points — and it now powers hundreds of brands doing 6 to 7 figures in GMV each month.
TikTok Shop Secrets - How JoySpring Scaled to 8 Figures Monthly on TikTok Shop
Join Fernando Campos as he sits down with Jason Pratt, founder and CEO of JoySpring, a kids’ wellness brand built from his family’s search for clean, plant-based solutions. What started as a single Amazon product turned into a multi–7 figure brand — and TikTok Shop has now become one of its biggest growth engines.
In this episode, Jason reveals how he went from drop-shipping on eBay to scaling JoySpring into a powerhouse brand on TikTok Shop. They talk about what it really takes to win on TikTok — from 50% creator commissions and stockouts to mastering creator relationships and using Discord to scale. Whether you sell supplements, pet products, or lifestyle brands, this episode is packed with insights on how to go from zero to millions in sales — faster than you think.
In this video, I’m sharing the full story of how I went from quitting a six-figure tech job and driving Uber at night…to building a portfolio of supplement brands doing over $40M a year, with more than $500K a month on TikTok Shop.
You’ll see:🚀The moment I decided to quit my job and bet on myself💡 How we pivoted from a failing Shopify brand to our first Amazon success 📦 The product that took us from zero to $2.3M in nine months💸 The hard lessons from chasing revenue instead of profit🧠 How those failures led to building HiveHQ, the first profit dashboard for TikTok Shop sellers
This is the real story behind the wins — every late night, wrong turn, and lucky break that built the foundation for everything I do today.
TikTok Shop Black Friday & Cyber Monday 2025: The Ultimate Seller Guide
In this video, I break down everything you need to do to crush Black Friday and Cyber Monday on TikTok Shop — from campaign setup to ad strategy, fulfillment, and creator motivation.
You’ll learn:
- How to join the official TikTok BFCM and Flash Sale campaigns (and why they drive 90% of the volume)
- The FBT shipping cutoff and how to prepare your inventory for the surge
- How to use GMV Max, GMV Max Delivery, and Creative Boost to scale profitably
- Why bundles and variant optimization can double your AOV this season
- How to motivate creators with contests and short-term incentives that actually work
This is the exact checklist we’re using across our 8-figure brands to dominate BFCM 2025 — and the playbook every serious TikTok Shop seller should be running right now.
In this video, I show how smart Amazon sellers should scale on TikTok Shop in 2025 by treating affiliates as the new keywords, flooding the feed with content velocity, and aligning TikTok discovery with Amazon rankings and branded searches.
I walk through the exact playbook we use across multiple brands doing over 500K/month on TikTok Shop, including creator outreach, retention systems, contests, incentives, and scripts that replicate winning angles at scale.
You’ll see why incentives outperform discounts, how to engineer daily shoppable video volume, and how TikTok spillover boosts Amazon organic rank, margins, and true profit beyond GMV.
I also detail profit tracking workflows, margin-by-SKU monitoring, and automation with HiveHQ to cut waste, double profit, and build a creator-led acquisition engine that compounds across TikTok and Amazon.
Are you launching or scaling your brand on TikTok Shop? In this video, Fernando Campos (founder of Hive HQ and $40M brand operator) answers the top 10 TikTok Shop questions every seller asks—covering mistakes to avoid, sampling strategies, affiliate management, ad budgets, and more.
Learn how to drive sales, build creator relationships, and scale your TikTok Shop profitably. If you want to grow and scale on TikTok Shop in 2025, watch the video!
📤 Want a copy of the TikTok Shop 90-Day Roadmap (with all the milestones, KPIs, and action steps)? Download it free here: https://forms.hivehq.ai/90-day-roadmap/
In this video, I reveal my proven 90-day roadmap for going from $0 to $100K on TikTok Shop, sharing the exact milestones and KPIs that helped my brands generate over $500K per month.
📥 Want a copy of the TikTok Shop 90-Day Roadmap (with all the milestones, KPIs, and action steps)? Download it free here: https://hivehq.ai/90-day-roadmap/
I walk you through the foundation phase, showing how to optimize product listings, sample top SKUs, and recruit creators to build early social proof and shoppable videos.
You’ll learn how to scale with affiliate outreach, set effective commission rates, and leverage retainer creators for consistent content and testing, all while tracking units sold, video output, and ROI.
I also break down month-by-month strategies for optimizing, systematizing, and scaling your TikTok Shop brand, including actionable steps for creator management, ad campaigns, and building a repeatable system for growth.
Join Fernando Campos as he sits down with Alex Bonilla, founder of Pura Vida Moringa, a modern wellness brand built entirely around the moringa superleaf.
In this episode, Alex shares how he went from discovering moringa at a farmers’ market to building a 7–8 figure brand, and how TikTok Shop has become a key driver of growth.
They talk about the challenges of launching on TikTok Shop, the “cold start” problem every brand faces, and the strategies Alex used to go from zero to 1,000+ sales. Whether you’re selling supplements, wellness products, or any e-commerce brand, Alex’s story is packed with lessons you can apply right now.
In this video, I reveal how top brands scale their TikTok Shop from zero to 1,000 videos a day using automation and affiliate workflows.
I break down the five key reasons why automation supercharges TikTok Shop growth, including content velocity, creator outreach, and smart follow-ups.
You’ll discover proven systems for managing creators, tracking GMV, and optimizing affiliate marketing strategies for consistent sales.
I also share actionable tips for setting up outreach templates, selecting high-performing creators, and accelerating your TikTok Shop content production to compete with the fastest-growing brands.
In this video, I reveal Goli’s creator playbook and show how top TikTok Shop brands use incentives and group challenges to keep creators posting nonstop and growing GMV.
I break down the most effective strategies, including GMV-based rewards, performance tiers, team competitions, scoreboards, and hype prizes like Lamborghinis and penthouses.
You’ll see how brands leverage affiliate workflows, community building, and mission-driven incentives to motivate creators, boost retention, and drive real results on TikTok Shop.
I share real examples from seven-figure brands, actionable systems for scaling creator outreach, and insider tips for maximizing affiliate performance and brand loyalty.
I’m Fernando, generating over $500K/month on TikTok Shop, and in this video, I’ll show you how to turn a viral hit into a repeatable system that drives consistent sales and scales your business.
Learn how to create videos that convert, build a creator community, and focus on the metrics that actually move products so you can grow smarter, faster, and more sustainably.
In this video, I reveal the four key strategies that set the top 1% of TikTok Shop sellers apart from the rest.
I explain how elite TikTok Shop brands scale by doubling down on proven products, remixing viral videos, and focusing on creator collaboration and affiliate workflows.
You’ll discover why obsessing over watch time, optimizing hooks, and tracking every metric with GMV dashboards are essential for TikTok Shop growth.
I also share insights from my own brands generating over $500K per month, detailing creator management, data-driven systems, and actionable workflows for scaling your TikTok Shop business.
In this video, I break down how my team helped a TikTok Shop brand save $33,000 in just 45 days using our all-in-one dashboard, Hive HQ.
I walk you through our profit dashboard and show how consolidating TikTok Shop data from ads manager, seller center, affiliate center, and finance center reveals real profitability and spots costly leaks.
You’ll see how we track GMV, seller discounts, refunds, cost of goods, ad spend, affiliate commissions, and operating expenses to optimize spend and scale smarter.
I share a real case study of a supplement brand that used HiveHQ to identify overspending on commissions and ad spend, cut unprofitable SKUs, and make faster, data-driven decisions to boost profit.
If you want to scale your TikTok Shop brand with clear GMV tracking, affiliate workflow automation, and actionable insights, this video shows the exact systems and strategies we use with 7-figure brands.