Part 2 of this conversation goes deeper, into identity, boundaries, friendship, artistry, and the self-trust required to hold the kind of life you say you want. In this half of our two-part series, Vic and I unravel the emotional, psychological, and spiritual layers behind evolution, what it costs, what it confronts, and what it demands of women who refuse to stay small. We talk about identity collapse, rebuilding self-trust, choosing friendships that match your standards, and the real ...

This episode is special. It’s intimate, raw, and artistically charged in a way only a conversation between two Victorias could be. Victoria Ward, creative director, branding visionary, and one of the closest humans in my life, joins me for a two-hour deep dive that we split into two parts because the conversation was too potent to rush. Part one opens with the story behind our friendship, our work, and the evolution we’ve walked through together. We talk about creative identity, embodied expr...

We’ve mastered business. We’ve built brands. But the next evolution, the one that actually creates legacy, is world building. In this episode, I break down what it truly means to go beyond business and brand, and architect an immersive world that people want to live inside of, not just buy from. A world that shapes identity, defines culture, and influences the way people see themselves. Because when someone steps into your world, they shouldn’t just consume your work; they should become someo...

We talk about scaling money, scaling teams, scaling systems, but not nearly enough about scaling influence. Because influence is the foundation of everything you’re trying to build. It’s the reason people trust you, buy from you, follow your lead, and shape their own beliefs around what you model. Influence is the currency of this era. In this episode, I break down what I call the Six Dimensions of Influence, the pathway that takes you from self-mastery to global impact. We talk about why inf...

This episode was recorded at 2 a.m., and it sounds like it. It’s the kind of late-night conversation you have when you’re between identities, when something in you has died and something else hasn’t quite landed yet. I’m talking about what it means to be in that in-between. To stop resisting the chaos, the uncertainty, the imperfection of where you are, and actually make peace with it. Because that’s where the transformation begins. Turning 35 hit differently. It’s made me reflect on how much...

This episode is for the woman who has outgrown chaos. Who’s done chasing ease and is finally ready to embody it. I call this the art of effortlessness, or what the Italians call sprezzatura: the mastery of making something look easy while knowing it took years of skill, refinement, and devotion behind the scenes. In this conversation, I unpack what it truly means to live a rich reality, one that isn’t just about money, but about the state you hold while you enjoy it. We talk about refinement,...

This episode is special. It’s raw, it’s unfiltered, and it’s the first time I’ve brought my partner, Patrick, onto the podcast. We sat down, completely unprepared, to have a real conversation about what it’s actually like to build a life, a business, and a relationship when both people are growing at very different speeds. We talk about what it means to be held while you’re holding it all, and the tension that comes when one person’s evolution shakes the foundation of a relationship. It’s not...

I’m saying the quiet part out loud. This is the truth I’ve had to walk through myself: the biggest reason women feel exhausted in business isn’t because they’re doing too much, it’s because they’re underutilized. We’re trying to contain our power, hold back our energy, and stay “safe” because deep down we’re afraid that if we go all in, if we actually let our energy rip, no one will be able to handle us. That we’ll blow out our relationships, that we’ll outgrow our partners, that we’ll lose t...

In this episode, I’m bringing a little bit of spice, a little bit of provocation, and a little bit of controversy. We’re talking about whether the online space is setting an unrealistic standard for people. Are we only getting advice from the 0.1% who survived what breaks everyone else? Because those are the people who didn’t break, who built capacity where others collapsed, who stretched themselves beyond what was comfortable, convenient, or relatable. Most people will break under those circ...

This season of my life has been about confronting the gap between who I am today and the highest expression of who I know I’m here to be, not from lack or shame, but from an unshakable knowing that my life, my leadership, and my brand are meant to hold more. In this episode, I take you behind the scenes of my own glow-up, the real practices, standards, and choices that are elevating my lifestyle, my energy, and my presence. From unglamorous DMV trips to identity anchors woven into my daily li...

There’s a single trait that explains why some women collapse time, leap into results, and reinvent themselves at lightning speed while others circle the same patterns for years: enthusiasm. Not fake hype. Not forced positivity. Enthusiasm in its truest sense, from the Greek enthousiasmos, meaning inspired by God, infused with spirit. It’s the energy that takes information and turns it into transformation. It’s what keeps you eager, all-in, and willing to move, even when it’s hard, even when i...

“People don’t buy access to you. They buy who they believe they will become in your world.” This conversation is a turning point. For me, for my brand, and for how you see yourself inside your own business. I’m sharing the belief that has completely reshaped how I identify value, how I lead, and how I sell: I am my greatest asset. Not my offers. Not my results. Not the numbers on paper. Me. My identity. My embodiment. My lived experience. That realization has reframed everyt...

In this episode, I get real about how I’ve been playing small in my business and brand. For the past few years, I coasted, let my standards slip, and hid behind “weenie energy” instead of holding myself accountable. I talk about the ways I friend-zoned myself in business, downplayed my edge, and settled for lesser successes because I wasn’t willing to take full responsibility for what I actually wanted. This conversation dives into accountability, raising your own standards, and separating yo...

In this episode, I’m pulling the plug (for now) on Talk Shit Tuesday and walking you through what a real season of refinement looks like. It’s not about doing more, it’s about cutting the fluff and dialling into the 20% that actually moves the needle. I get into what it really means to build a brand as an asset, why passion isn’t about excitement but about devotion through friction, tension, and confusion. This is about making fast corrections, evolving quickly, and holding yourself to the st...

In this episode, I’m breaking down my entire philosophy of business through the lens of relationship. Most people are running transactional businesses, chasing sales, chasing the next hit of cash, and are obsessed with funnels and formulas. That’s why their brand doesn’t last. I’m not here for quick transactions. I want loyalty. I want longevity. I want a business that feels like the deepest relationship of my life. I take you inside how I actually see brand, marketing, sales, and client expe...

This episode is about how to leverage AI in your business without letting it become a liability to your brand. I break down why I can spot ChatGPT content a mile away, why it kills engagement, and why nobody’s interested in hiring a computer. I share the three ways I actually use AI to streamline my thinking, to get constructive feedback without confirmation bias, and to support systems and operations — while making it clear that your brand voice, your creativity, and the soul of your busines...

In this episode, I unpack the conversation around money, security, and identity in business. I share my own experiences with financial highs and lows, the codependency and humiliation tied to income, and the deeper truth that no amount of money can outrun scarcity, sabotage, or self-concept misalignment. For me, money has always been a karmic relationship. I talk about why shadow work, embodiment, and confronting patterns are non-negotiable for building a sustainable, influential brand. This ...

This week’s episode, I take you through my biggest pet peeves with the coaching industry. The online coaching space opened up an entire world I didn’t even know existed and expanded me more than any other community I’ve been a part of. At the same time, there have been phrases, concepts, and sayings that have been so misinterpreted as part of the industry’s lexicon that they’ve become major pet peeves. In this episode, I clarify exactly how I interpret them and how that’s benefited me massive...

In this episode, I share with you the 7 principles that are my north star as I scale to 7 figures. 7 figures isn’t about hitting an “I made it” number, I believe it’s the bare minimum if you have your eyes set on a big and unrelatable business. 7 figures, I believe, is the floor if you’re aiming for industry-level influence. These 7 truths are the anchors I return to any time I potentially lose sight of where I am headed. They prove true in all seasons and circumstances to sharpen our l...

On this episode I teach you how to “get people to do whatever you want”, this is the hack you need to start bringing in the type of clients you want into your business. I show you how it is completely and totally in your power to leverage this skill to get your audience, clients and yourself to rise to the standards you desire to be met. Connect + Links: If you want to follow Victoria on IG — @richinreallife.co