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Top of Mind
Gambit Collective
43 episodes
5 days ago
In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free. Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche. When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you want to get a coffee with a friend, what’s the first place you recommend? When people think of you first, they’re more likely to purchase your products, service or business. This podcast is an extension of my business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
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All content for Top of Mind is the property of Gambit Collective and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free. Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche. When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you want to get a coffee with a friend, what’s the first place you recommend? When people think of you first, they’re more likely to purchase your products, service or business. This podcast is an extension of my business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
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Episodes (20/43)
Top of Mind
Ep 43: (Part 1) A 13 year old Founder - Alby is Rebuilding the Education System From Scratch
In this episode of Top of Mind, host Hayley sits down with 13-year-old founder, creator, and education reformer Alby, an entrepreneur who’s not just questioning the system, but actively building a better one. While most teenagers are navigating their homework and social life, Alby is running a business, building digital education tools, and calling out the outdated structures of traditional schooling - all while juggling his own school schedule. In his first ever podcast, Alby shares what it’s really like to be a young person with big ideas in a system that wasn’t designed for him.  From the decision to build in public on social media to speaking out against Australia’s plan to ban social media for under-16s, Alby is part of a generation using creativity, content, and community to push back - and push forward. In this episode, Alby and Hayley chat about: Why he believes the education system is broken (and what he’d build instead) What school isn’t teaching that running a business is How he balances school, building business, and content creation The surprising benefits (and challenges) of building in public The power of community-led learning - and why Gen Z turns to TikTok before textbooks The controversial social media age bans and why he says they’re “lazy” How to stay consistent with content, even when it’s hard Why Gen Z isn’t lazy - they’re just not interested in outdated paths The advice he’d give to others who feel stuck but ready to build something of their own His message for Australia’s Minister of Education (it’s good) Whether you're a parent, teacher, business owner, or Gen Z-er yourself, this episode will shift how you see education, leadership, and the next generation of builders. If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link ⁠ Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Alby C on IG: https://www.instagram.com/albys_journey/  Alby C on TikTok: https://www.tiktok.com/@albys_journey  Discover Finkle: https://finkle.app/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
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5 days ago
27 minutes

Top of Mind
EP 42: The Designer Bag Theory: How to Reframe Rejection in Business
“Be the designer bag - not the bargain bin.” In this solo episode, Hayley dives into a mindset shift that will completely reframe how you think about rejection, pricing, perceived value, and your worth as a business owner or service provider. It's called The Designer Bag Theory - and once you hear it, you'll never see “no” the same way again. Whether you’re tired of discounting yourself, frustrated by client pushback on price, or just want to confidently stand in your value - this episode is your permission slip to stop begging and start owning your positioning. In this episode, we unpack: The Designer Bag Theory and how to apply it to rejection in business Why perceived value isn’t universal — and that’s okay How to stop selling to the wrong people (and what it’s costing you) The real reason you don’t need to explain your worth to everyone Why rejection is actually data - and how to use it to improve your offer A reminder that you’re not for everyone - and that’s the point If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A boxSign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link  Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: ⁠@topofmind.pod⁠ Top of Mind on TikTok: ⁠@topofmind.pod⁠ Gambit Collective on IG: ⁠@gambit.collective⁠ Gambit Collective on LinkedIn: ⁠Gambit Collective⁠ Gambit Collective on TikTok: ⁠@gambitcollective⁠ Hayley on IG: ⁠@hayleywestoby⁠ Hayley on LinkedIn: ⁠Hayley Westoby⁠ Hayley on TikTok: ⁠@hayleywestoby⁠
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2 weeks ago
23 minutes

Top of Mind
EP:41 - (Part 2) Frank Greef: Obsession, Founder Struggles & Starting Again from $0
This one’s raw. Candid. And packed with founder truths you don’t often hear. Frank Greeff (co-founder of Realbase, acquired for $180M, and now building Kinso) joins Hayley to talk about what really happens after the exit - the anxiety, reinvention, and pressure to prove yourself again. In this episode, Frank gets brutally honest about: Why imposter syndrome hits hardest after success How to use obsession as a weapon, not a weakness The reality of risking everything (including $138K burn rate and $0 revenue) Building publicly - and why attention is the new currency Why hiring “weird, obsessed” people is the ultimate business cheat code The truth about Gen Z, risk, failure, and starting again It’s one of the most unfiltered conversations we’ve ever had on Top of Mind, equal parts inspiring, grounding, and “holy shit, he really said that.” If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link ⁠ Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Frank Greeff on IG: https://www.instagram.com/frankgreeff_/  Frank Greeff on LinkedIn: https://www.linkedin.com/in/frankgreeff/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
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1 month ago
44 minutes

Top of Mind
EP:40 - (Part 1) The ONE thing you don’t know about Frank Greeff!
This one’s raw. Candid. And packed with founder truths you don’t often hear. Frank Greeff (co-founder of Realbase, acquired for $180M, and now building Kinso) joins Hayley Westoby to talk about what really happens after the exit - the anxiety, reinvention, and pressure to prove yourself again. In this episode, Frank gets brutally honest about: Why imposter syndrome hits hardest after success How to use obsession as a weapon, not a weakness. The reality of risking everything (including $138K burn rate and $0 revenue) Building publicly - and why attention is the new currency Why hiring “weird and obsessed” people is the ultimate business cheat code The truth about Gen Z, risk, failure, and starting again It’s one of the most unfiltered conversations we’ve ever had on Top of Mind, equal parts inspiring, grounding, and “holy shit, he really said that.” If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: www.gambitcollective.com.au/email-link  Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help us grow and scale your business. Follow along on your preferred channels: Frank Greef on IG: https://www.instagram.com/frankgreeff_/  Frank Greef on LinkedIn: https://www.linkedin.com/in/frankgreeff/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
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1 month ago
57 minutes

Top of Mind
EP:39 - Let’s Chat: How to Be Real, Sell Smart, and Stay Consistent Online
Let’s Chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: How do I balance being authentic with being strategic on social media? What should I focus on as a startup when it comes to marketing? How do I build a personal brand that feels true to me, but still sells? What are some low-cost tips to develop and market my brand? What’s the difference between confidence and arrogance when it comes to marketing yourself? How do I stay consistent with content when life is full (especially with kids)? GET EXCLUSIVE ACCESS TO OUR EMAILS HERE: https://www.gambitcollective.com.au/email-link If you have a question you want answered, you can: Leave us a voice note: speakpipe.com/TopOfMindPodcast Send us a DM @topofmind.pod Email us at hello@topofmindpod.com Drop a question in the Spotify Q&A function Top of Mind is an extension of our business Gambit Collective — a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe and review – it helps our podcast grow, brings in incredible guests, and helps unlock more insight to help you grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: @topofmind.pod Top of Mind on TikTok: @topofmind.pod Gambit Collective on IG: @gambit.collective Gambit Collective on LinkedIn: Gambit Collective Gambit Collective on TikTok: @gambitcollective Hayley on IG: @hayleywestoby Hayley on LinkedIn: Hayley Westoby Hayley on TikTok: @hayleywestoby
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2 months ago
30 minutes

Top of Mind
EP:38 - Let’s Chat: The 1-Hour Content Hack Every Business Owner Needs
Is social media eating up hours you don’t have? In this solo episode, I share my One Hour a Week Social Media System - a simple framework to batch a week’s worth of content in just 60 minutes. Whether you’re a café owner, photographer, tradie, or service provider, this system will save you time, reduce stress, and help you stay consistent online. In this episode, I share my One Hour a Week Social Media System - also known as the PACE framework (Plan, Action, Captions, Execute). You’ll learn how to: Map your content pillars so you never run out of ideas Batch a full week of content in just 60 minutes Repurpose one long piece into seven smaller posts Write captions that drive action without being “salesy” Use scheduling tools to stay consistent without burning out Build trust and conversion through consistency, not perfection If you have a question you want answered in a future episode, you can: Leave us a voice note: speakpipe.com/TopOfMindPodcast Send us a DM @topofmind.pod Email us at hello@topofmindpod.com Drop a question in the Q&A or comments Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe and review - it helps our podcast grow, brings in incredible guests, and helps unlock more insight to help you grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: @topofmind.pod Top of Mind on TikTok: @topofmind.pod Gambit Collective on IG: @gambit.collective Gambit Collective on LinkedIn: Gambit Collective Gambit Collective on TikTok: @gambitcollective Hayley on IG: @hayleywestoby Hayley on LinkedIn: Hayley Westoby Hayley on TikTok: @hayleywestoby
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2 months ago
29 minutes

Top of Mind
EP:37 - Going Viral by Accident: What Creators Can Learn from Nick Bransgrove and LawnTok
In this episode of Top of Mind, host Hayley sits down with content creator and stay-at-home dad Nick Bransgrove, whose backyard DIY and lawn care obsession has grown into a full-blown online community, complete with brand deals, viral videos, and a growing business. Nick never planned to become a content creator. But a lawn full of rubble, a few time-lapse videos, and some very persuasive encouragement from his wife changed everything. Now, with over 150K followers on TikTok and 260K+ on Instagram, Nick shares how he’s built a brand by showing up, staying real, and turning everyday life into entertaining, educational content. In this episode, Nick and Hayley chat about: How a dead patch of grass started a social media career The “don’t go three days without posting” rule that changed everything Dealing with negative comments (and using them to boost the algorithm) Why you don’t need fancy gear to make great content Turning a niche hobby into a revenue stream - and why it still feels like a hobby The power of “done is better than perfect” when it comes to creating content Lessons from his first brand deal - and why some are worth saying no to The unexpected joys (and occasional weirdness) of being a stay-at-home dad Whether you’re building your personal brand, growing a side hustle, or simply need a reminder that you don’t need a big idea to start - you just need to start - this episode is full of relatable insights and practical encouragement. Got a question for Hayley or a topic you want covered on Top of Mind? DM her, send an email, or drop a comment. If this episode made you smile or think differently - share it, rate it, or hit that follow button. It really helps. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Nick Bransgrove on IG: https://www.instagram.com/lawnsingoodnick Nick Bransgrove on TikTok: https://www.tiktok.com/@lawnsingoodnick Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
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3 months ago
36 minutes

Top of Mind
EP:36 - From Lawns to Likes: How Nick Bransgrove Accidentally Became a Creator
In this episode of Top of Mind, host Hayley sits down with content creator and stay-at-home dad Nick Bransgrove, whose backyard DIY and lawn care obsession has grown into a full-blown online community, complete with brand deals, viral videos, and a growing business. Nick never planned to become a content creator. But a lawn full of rubble, a few time-lapse videos, and some very persuasive encouragement from his wife changed everything. Now, with over 150K followers on TikTok and 260K+ on Instagram, Nick shares how he’s built a brand by showing up, staying real, and turning everyday life into entertaining, educational content. In this episode, Nick and Hayley chat about: How a dead patch of grass started a social media career The “don’t go three days without posting” rule that changed everything Dealing with negative comments (and using them to boost the algorithm) Why you don’t need fancy gear to make great content Turning a niche hobby into a revenue stream - and why it still feels like a hobby The power of “done is better than perfect” when it comes to creating Lessons from his first brand deal - and why some are worth saying no to The unexpected joys (and occasional weirdness) of being a stay-at-home dad Whether you’re building your personal brand, growing a side hustle, or simply need a reminder that you don’t need a big idea to start - you just need to start - this episode is full of relatable insights and practical encouragement. Got a question for Hayley or a topic you want covered on Top of Mind? DM her, send an email, or drop a comment. If this episode made you smile or think differently - share it, rate it, or hit that follow button. It really helps. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: - Nick Bransgrove on IG: https://www.instagram.com/lawnsingoodnick - Nick Bransgrove on TikTok: https://www.tiktok.com/@lawnsingoodnick - Top of Mind on IG: https://www.instagram.com/topofmind.pod/ - Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod - Gambit Collective on IG: https://www.instagram.com/gambit.collective - Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ - Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective - Hayley on IG: https://www.instagram.com/hayleywestoby/ - Hayley on LI: https://www.linkedin.com/in/hayleywestoby/- Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
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3 months ago
37 minutes

Top of Mind
EP:35 - Let's Chat: Fiverr vs. Agencies, Fear of Posting & Free Marketing Tools
Let’s Chat is our Q&A-style episode where Hayley answers (almost) any question that’s top of mind for you - no fluff, no jargon, just practical advice for real people growing real businesses. In this episode, we dive into everything from overcoming the fear of showing up online to why agencies charge more than Fiverr, free marketing tools for startups, whether it’s worth it to be polarising, and how often you really need to post on social media. We answer: How do I overcome imposter syndrome, especially when stepping into a new version of myself or elevating my brand? What is a ballpark cost to expect for website design or logo design? What should I consider when selecting a team to help me with my marketing and branding? I’d love to use my broadcast channel more intentionally to connect with my audience. What are some creative ways to boost engagement and make it feel more interactive? Is ‘building a community’ really that important? Do I need a ‘marketing plan’ to be successful at marketing? Got a question of your own? We’d love to hear it: Leave us a voice note: https://www.speakpipe.com/TopOfMindPodcastDM us on Instagram: @topofmind.pod Send us an email: hello@topofmindpod.com If you're listening on Spotify, drop a question in the Q&A feature! Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
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3 months ago
23 minutes

Top of Mind
EP:34 - Let's Chat: Imposter Syndrome, Marketing Plans & Community!
Let’s Chat is our Q&A-style episode where Hayley answers (almost) any question that’s top of mind for you - no fluff, no jargon, just practical advice for real people growing real businesses. In this episode, we unpack everything from imposter syndrome to marketing budgets, branding decisions, and whether “building a community” is actually worth the hype. We answer: How do I overcome imposter syndrome, especially when stepping into a new version of myself or elevating my brand? What is a ballpark cost to expect for website design or logo design? What should I consider when selecting a team to help me with my marketing and branding? I’d love to use my broadcast channel more intentionally to connect with my audience. What are some creative ways to boost engagement and make it feel more interactive? Is ‘building a community’ really that important? Do I need a ‘marketing plan’ to be successful at marketing? Got a question of your own? We’d love to hear it: Leave us a voice note DM us on Instagram: @topofmind.pod Send us an email: hello@topofmindpod.com If you're listening on Spotify, drop a question in the Q&A feature! Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG Top of Mind on TikTok Gambit Collective on IG Gambit Collective on LI Gambit Collective on TikTok Hayley on IG Hayley on LI Hayley on TikTok
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4 months ago
32 minutes

Top of Mind
EP:33 - Dalton Henshaw: The No BS Leadership Lesson You Need to Hear (Part 2)
In this episode of Top of Mind, host Hayley Westoby sits down with Dalton Henshaw, founder of Bullfrog and one of Australia’s most influential creative leaders, to explore what it really takes to build a people-first business that’s high-performing, values-led, and unapologetically different. Dalton shares the journey behind launching Bullfrog - a creative business that has quickly become one of the top independents in the country - and the mindset shifts, leadership philosophies, and structural decisions that have shaped its success. Together, Hayley and Dalton unpack: Why “people-first” is often misunderstood in business The critical difference between transparency and vulnerability as a leader How to build a culture where failure is seen as growth What founders get wrong when hiring senior leaders The power of internal brand building and employer reputation Why Bullfrog ditched traditional agency structures for something smarter And how they ended up with a Guinness World Record for a hairy suit (!) Dalton also opens up about dealing with tall poppy syndrome, the importance of trusting your gut, and why he believes the best leaders are willing to clap for themselves in an empty auditorium. Whether you're building a brand, leading a team, or simply rethinking what modern leadership looks like - this episode is a must-listen. Got a question you'd like Hayley to cover in a future episode? Get in touch via DM, email, or the comments. If you enjoyed this episode, please share it, leave a review, or hit that follow button - it really helps. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Dalton Henshaw on IG: https://www.instagram.com/dalthenshaw Dalton Henshaw on LinkedIn: https://www.linkedin.com/in/dalthenshaw/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
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4 months ago
46 minutes

Top of Mind
EP:32 - Dalton Henshaw: Rewriting the Agency Playbook: The Bullfrog Story (Part 1)
In this episode of Top of Mind, host Hayley Westoby sits down with Dalton Henshaw, founder of Bullfrog and one of Australia’s most influential creative leaders, to explore what it really takes to build a people-first business that’s high-performing, values-led, and unapologetically different. Dalton shares the journey behind launching Bullfrog - a creative business that has quickly become one of the top independents in the country - and the mindset shifts, leadership philosophies, and structural decisions that have shaped its success. Together, Hayley and Dalton unpack: Why “people-first” is often misunderstood in business The critical difference between transparency and vulnerability as a leader How to build a culture where failure is seen as growth What founders get wrong when hiring senior leaders The power of internal brand building and employer reputation Why Bullfrog ditched traditional agency structures for something smarter And how they ended up with a Guinness World Record for a hairy suit (!) Dalton also opens up about dealing with tall poppy syndrome, the importance of trusting your gut, and why he believes the best leaders are willing to clap for themselves in an empty auditorium. Whether you're building a brand, leading a team, or simply rethinking what modern leadership looks like - this episode is a must-listen. Got a question you'd like Hayley to cover in a future episode? Get in touch via DM, email, or the comments. If you enjoyed this episode, please share it, leave a review, or hit that follow button - it really helps. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Dalton Henshaw on IG: https://www.instagram.com/dalthenshaw Dalton Henshaw on LinkedIn: https://www.linkedin.com/in/dalthenshaw/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
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5 months ago
45 minutes

Top of Mind
EP:31 - LinkedIn Profile Updates You Need in 2025
Has ‘update your LinkedIn profile' been on your to-do list since the beginning of the year??  This episode is for you!  Think of your LinkedIn profile like your living room before a last-minute guest - tidy, welcoming, and ready to impress. In this solo episode of Top of Mind, Hayley is sharing a step-by-step guide to help you get your LinkedIn profile “pop-in proof” - so whether it’s a potential client, employer, or connection checking you out, they get the best first impression of you - because we know first impressions count! From profile photos to your About Me section, Hayley breaks down the six essential updates that will instantly elevate your LinkedIn presence and turn your profile into your digital billboard. In this episode, Hayley covers: What “pop-in proof” means and why it matters for your personal brand The profile photo mistake that’s creating instant distrust (and how to fix it) How to write a headline that does more than just state your job title The most overlooked real estate on your LinkedIn profile - and how to use it Why your About Me section needs a hook (and a human voice) How to treat LinkedIn like your digital resume - with a little glow-up magic Hayley also shares the top 3 things not to do on LinkedIn - including the one mistake that’s costing you visibility and connections without you even realising it. Whether you’re a student, job-seeker, freelancer, employee or business owner - this is the episode you didn’t know you needed. Let this be the sign to finally update your LinkedIn profile for 2025. Have a question about LinkedIn, personal branding, or marketing? DM us, email us, or drop it in the comments - we would love to help. If you found this episode helpful, please share it with a friend, leave a review, or hit that follow button. It makes a huge difference! Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
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5 months ago
25 minutes

Top of Mind
EP:30 - 5 Psychological Theories Every Marketer Should Know!
Psychology and marketing go hand in hand- because at the end of the day, marketing is all about people. In this solo episode of Top of Mind, Hayley dives deep into five powerful psychological theories that shape the way we buy, behave, and build brands. Whether you're running a business, managing a personal brand, or just curious about why you actually added that thing to cart... this episode will get your brain buzzing!  This isn't textbook theory - it's real-world, real-talk insights you can actually use. In this episode, Hayley breaks down: - The Mere Exposure Effect and why consistency breeds trust - Maslow’s Hierarchy of Needs and how it helps you write better messaging - The Social Influence Theory (aka why testimonials and social proof work) - The Scarcity Principle and how to build urgency without being gross about it - The Reciprocity Principle, or as I like to call it, The Psychology of Free Sht* Plus, she shows you how to actually use each of these in your marketing - whether you’re a solo founder, side hustler, or seasoned brand strategist. If you’ve ever found yourself wondering how to make your content stick, your messaging convert, or your brand feel more human - this one’s for you. Do you have a question you want me to answer in a future solo episode? DM us, email us, or leave a voice note. We would love to hear from you! If you loved this episode, share it with a friend, leave a review, or hit that follow button - it means more than you know. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
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6 months ago
34 minutes

Top of Mind
EP:29 - (Part 2) Jaryd Terkelsen, Co-Founder of BYS Coffee: From $200k Mistakes to F1 Partnerships: Building a Brand That Endures
In the age of TikTok virality and overnight success stories, what does it really take to build a brand that people buy into—again and again? In this episode of Top of Mind, we’re back with Part 2 of our deep dive with Jaryd Terkelsen, co-founder of performance coffee brand Before You Speak. From F1 partnerships to Woolies shelves, we explore the messy middle between hype and long-term success. In this episode we unpack: The reality of launching into Woolies (and why it’s not always what it seems) Why physical brand activations are making a comeback The real difference between building brand in Australia vs the US What patience actually looks like when you're building something that matters The power of saying no to speed in favour of sustainability And why discipline behind closed doors is the key to staying top of mind If you're building a brand, chasing longevity, or wondering whether "doing the work" is still worth it—this one’s for you. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Jaryd Terkelsen on IG: https://www.instagram.com/beforeyouspeakcoffee Jaryd Terkelsen on LinkedIn: https://www.linkedin.com/in/jaryd-terkelsen-53994492/ Before You Speak on TikTok: https://www.tiktok.com/@beforeyouspeakcoffee Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
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6 months ago
24 minutes

Top of Mind
EP:28 - (Part 1) Jaryd Terkelsen, Co-Founder of BYS Coffee: Built for Performance, Fuelled by Mistakes: The Real Story Behind Before You Speak Coffee
Two blokes from Queensland turned turmeric coffee into a multi-million dollar brand. But the journey? Not as sexy as the headlines make it out to be. In this episode of Top of Mind, Jaryd Terkelsen—co-founder of performance coffee brand Before You Speak—gets brutally honest about startup life, $200k mistakes, the myth of freedom in entrepreneurship, and why the wrong business model can cost you millions. In this episode we unpack: Why influencer marketing didn’t work (at first) The real cost of launching a product-based business Finding the right manufacturing partner (after a few expensive lessons) What happens when your ingredients get banned Why “millions in revenue” ≠ millions in your bank account And how signing an F1 driver changed everything for their brand If you’re building a brand or dreaming of launching a product, this episode will either hype you up or talk you out of it. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Jaryd Terkelsen on IG: https://www.instagram.com/beforeyouspeakcoffee Jaryd Terkelsen on LinkedIn: https://www.linkedin.com/in/jaryd-terkelsen-53994492/ Before You Speak on TikTok: https://www.tiktok.com/@beforeyouspeakcoffee Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
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7 months ago
22 minutes

Top of Mind
EP:27 - 4 Years, 4 Lessons: The Truth About Business No One Tells You
Last month marks four years since I started my business—and honestly, if you told me back then where I’d be now, I wouldn’t have believed you. In this solo episode of Top of Mind, I’m sharing the four biggest lessons I’ve learned since starting Gambit Collective, in the hope that they help you feel a little less alone in your own journey. I'm not claiming to be a business expert—but I am an expert in my own experience. And after four years of wins, failures, lessons, and big mindset shifts, I’ve got a few things to say about what it really takes to build a business that works for you. In this episode, I open up about: - The biggest mistake I made in year one (and what I’d do differently) - Why learning to say “no” was the best thing I ever did - How my network has been my biggest growth tool - The moment I realised comparing myself to others was holding me back - Why moving fast (and failing fast) has helped me grow smarter, not just bigger I’m also answering some rapid-fire questions from my team, friends, and our community—including my proudest moment so far, a mistake I’m actually grateful for, and the one mantra that keeps me going when things get hard. If you’re a business owner or leader —or even just someone thinking about starting something—this episode is for you. I hope it reminds you that your way is the right way, and you don’t need to follow anyone else’s version of success to find your own. Have you got a question you want me to answer in a future solo episode? DM me, email me, or drop it in the comments. I’d love to hear from you. If you enjoyed this episode, please share it, leave a review, or hit that follow button. You have no idea how much it helps. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
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7 months ago
39 minutes

Top of Mind
EP:26 (Part 2) - Jade Spooner: From Burnout to Breakthrough: The Unfiltered Truth About Business Exits & Reinvention
They say “quitters never win,” but what if knowing when to walk away is actually the key to success? In this episode of Top of Mind, Hayley Westoby sits down with Jade Spooner—entrepreneur, co-founder of Equalution, and startup powerhouse—to talk about the hardest and best decision she ever made: walking away from the company that built her name. Jade gets real about: 🔹 The reality of exiting a business—and why there’s so little advice out there. 🔹 How she lost herself in her business and what it took to find herself again. 🔹 The biggest mistake she made in business (and the $700K lesson that came with it). 🔹 Why she believes in partnerships—but also why she’s now running solo. 🔹 Finding love & balance as a high-achieving founder. If you've ever questioned whether sticking it out or calling it quits is the right move, this conversation will change how you look at business, success, and personal growth. Tune in now—because sometimes quitting is the power move you didn’t see coming. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Jade Spooner on IG: ​​https://www.instagram.com/jadespooner Jade Spooner on TikTok: https://www.tiktok.com/@jadespooner8 Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
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8 months ago
27 minutes

Top of Mind
EP:25 (Part 1) - Jade Spooner: From Startup Success to Starting Over: The $700K Mistake + business lessons from a serial founder.
They say “quitters never win,” but what if knowing when to walk away is actually the key to success? In this episode of Top of Mind, Hayley Westoby sits down with Jade Spooner—entrepreneur, co-founder of Equalution, and startup powerhouse—to talk about the hardest and best decision she ever made: walking away from the company that built her name. Jade gets real about: 🔹 The reality of exiting a business—and why there’s so little advice out there. 🔹 How she lost herself in her business and what it took to find herself again. 🔹 The biggest mistake she made in business (and the $700K lesson that came with it). 🔹 Why she believes in partnerships—but also why she’s now running solo. 🔹 Finding love & balance as a high-achieving founder. If you've ever questioned whether sticking it out or calling it quits is the right move, this conversation will change how you look at business, success, and personal growth. Tune in now—because sometimes quitting is the power move you didn’t see coming. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Jade Spooner on IG: ​​https://www.instagram.com/jadespooner Jade Spooner on TikTok: https://www.tiktok.com/@jadespooner8 Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
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8 months ago
26 minutes

Top of Mind
EP:24 - Beyond the Follow: The Truth About Online vs. In-Person Networking
In today’s hyper-connected world, is your follower count really as valuable as you think? Or is real business still happening over in-person coffee chats? In this special episode of Top of Mind, host Hayley Westoby is joined by Sophie Hood (Founder of Soul Tonic) and Lauren Meisner (Founder of Centennial World & host of Infinite Scroll) for an unfiltered conversation on the evolution of networking in 2024. They dive deep into: The great debate: Is online or in-person networking more effective? The controversial truth: Your online presence might not be as important as you think. The biggest networking ‘icks’—from ghosting to “pick your brain” requests. The secret to building meaningful connections (that actually open doors). Why Gen Z is shifting back to in-person interactions—and how brands can keep up. If you've ever wondered whether to spend more time curating your LinkedIn or showing up to real-life events, this episode is for you. Tune in, subscribe, and let us know: Are you team online or team IRL? Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.   Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Lauren on LinkedIn: https://www.linkedin.com/in/laurenmeisner/ Sophie on LinkedIn: https://www.linkedin.com/in/sophie-hood-b1b2a3115/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
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9 months ago
33 minutes

Top of Mind
In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free. Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche. When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you want to get a coffee with a friend, what’s the first place you recommend? When people think of you first, they’re more likely to purchase your products, service or business. This podcast is an extension of my business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby