If there’s one conversation that sums up what it means to build a business with soul in a noisy, AI-driven world… it’s this one with Mike Samuels, The Coffeeshop Copywriter.
Mike is someone I’ve followed for years. I’ve always admired his brain, his story, and the way he writes with such clarity and honesty.
In this pod, we talked about:
-Why writing feels vulnerable
-Authenticity vs. AI shortcuts
-How to stand out without being the loudest
-Why your unique way of thinking is your greatest USP
-The power of hobbies, stories & personality in your content
Tune in. You’ll write differently after this one.
In this episode of the Total Mental Performance podcast, high performance coach Ric Moylan talks about the intricacies of coaching world level athletes and executives.
Ric has spent over 25 years decades translating the systems of elite sport into high performance personal codes that work in real life.
We explore the definition of high performance, the importance of trust in coaching relationships, and the challenges faced by both elite athletes and business leaders.
Ric shares his journey into coaching, emphasising the significance of values alignment and the need for simplicity in coaching practices.
The conversation highlights the impact of overstimulation in modern life and the necessity of mastering the basics for achieving high performance.
This week on the Total Mental Performance Podcast I sit down with my good friend Scott MacDonald - Advisor to FTSE 100 & global boards, ultramarathon runner, former pilot and high-performance coach to CEOs and elite performers.
This podcast could easily have been a 4 hour episode…
We dive into:
🔵 Lessons from the cockpit 👉 why fighter pilot training is one of the ultimate laboratories for mental resilience.
🔵 Leading global transformations 👉 the insights Scott gained helping organisations change at scale and working side-by-side with CEOs.
🔵 Identity shifts after peak careers 👉 why so many athletes and ex-military struggle once the adrenaline and structure disappear.
🔵 Flow, joy & presence 👉 how to find your “new version of sparring” that brings aliveness without burning out
🔵 Life by design 👉 moving beyond drifting into a career or lifestyle, and consciously building a life that energises you.
Scott’s story is a masterclass in resilience, clarity, and creating a life that actually feels worth living.
In this episode, I sit down with my 1:1 client Tom Dickinson—Managing Director of OSI Ltd, motivational speaker, and mental health advocate.
He’s one of the kindest, ambitious and driven guys you’ll ever meet.
Tom opens up about losing his brother to suicide, how it nearly broke him, and the journey that followed—taking over his family business, scaling it, and using his story to inspire thousands of young people across the UK.
We dive into:
⚡ Tom’s story with grief and loss
⚡ Leading a distribution company in his 20s
⚡ How we saved him 20 hours a week whilst hitting record sales revenue
⚡ Why self-investment is the best investment
🎙️ Dan Martin and I discuss the origins of Mental Performance Coach certification:
👉 How the certification came to be
👉 Why now
👉 The curriculum
👉 Common patterns and frameworks for top coaches
👉 The type of coaches that get the best results
Becoming a Mental Performance Coach isn’t about surface-level goal setting and motivational quotes.
It’s about helping ambitious clients unlock clarity, flow, and lasting change.
If you’re a coach who feels called to go deeper with your clients, this one’s for you.
Louis Calvert joins me to talk alignment, creativity, and building a coaching business that truly feels like you. 🎧 Tune in to learn how to find your unfair advantage and get paid to exist.
Apply for a Mental Performance Coach Certification:
https://join.totalmentalperformance.com/tmp-certification-2025-application
Luke Turner went from fitness coach to business leader — and in this episode, we dive into the mindset shifts that made it possible. We talk leadership, building high-performing teams, personal branding, mentorship, and how finding your Ikigai can transform your life and business.
Ainsley Duncombe—founder of Off Market Listings and ex‑CEO of Groupon MENA—joins me to share his climb from street‑level sales to C‑suite leadership. We cover everything from off‑market real estate strategies and cross‑border scaling to incentive psychology (“why a £20 Beckham shirt beat a $1,500 trip”) and the mental fluidity needed to map six moves ahead. Plus: how fatherhood reshaped his success metrics and why legacy means “sending the elevator back down.”
Your Phone Is Draining You — Here’s How to Take Back Control
Social media. News. Notifications. It's all designed to keep you hooked. In this video, I break down why device addiction happens and give you a simple, proven toolkit to reclaim your focus, energy, and peace.
Learn how to:
⚡️ Break the "hooked" cycle
📵 Use tech to control your tech
💡 Regain mental clarity and productivity
Master your device = Master your life.
Today we have big @neilshoneymac in the hot seat. Neil’s a legend, a leading Facebook ads veteran and entrepreneur.
I’ve had the honour having Neil help me scale from 6 to 7 figures in TMP sales as well as mentoring him 1:1 on his mental performance. He truly is one of the good guys, that is great at what he does.
Discover how Neil transitioned from a state of panic to consistent calm flow, building multiple successful businesses, and maintaining a balanced family life.
Learn about his early entrepreneurial ventures, the pivotal moments that shaped his career, and the mindset shifts that have contributed to his ongoing success.
If you enjoyed this episode, please subscribe and share it with someone who would find value in Neil's story and insights.
Apply for a Mental Performance Coach Certification: 👉 https://join.totalmentalperformance.com/tmp-certification-2025-application
Connect with Neil:
YouTube: @NeilShoneyMac
Instagram: @neilshoneymac
Big love, and see you in the next episode!
This one thinking framework will help you think more clearly, more strategically, and avoid the costly mistakes that sabotage high performers. Whether you're a business owner, executive, or entrepreneur — mastering this mindset can change the game.
In this episode of the Total Mental Performance Podcast, Sukh Sidhu shares his journey from selling women’s shoes online to becoming a respected figure in the fitness industry and entrepreneurial world.
We dive deep into:
This conversation is raw, insightful, and packed with practical wisdom for entrepreneurs, coaches, and high performers alike.
👇 Drop your biggest takeaway in the comments!
In this episode, I sat down with executive transformation coach Martin Bugaj to go deep on what really drives personal transformation — especially for high-performing business owners.
We covered:
⚡️ Why commitment trumps motivation
🧠 The hidden “secondary gains” that keep people stuck
💥 How mentorship, martial arts, and mindset shape long-term change
🌍 What it takes to go from achievement → implementation
This one’s for the entrepreneurs who know they’re capable of more — and are ready to back it.
In this episode, I sit down with 1:1 client and good friend Tony Mcaleavy, a multifaceted entrepreneur and coach, to dive into his journey from childhood struggles with self-doubt and communication to building multiple successful businesses.
Inside, we cover powerful insights on:
🎙️ Entrepreneurial Growth – From fitness coaching to mentorship and property investment, Tony shares how his experiences shaped his confidence and business mindset.
🎙️ The Power of Discipline & Self-Belief – Overcoming challenges, staying consistent, and building a business that thrives under pressure.
🎙️ Mastering Performance Under Stress – How to navigate high-pressure situations, build strong support networks, and manage online criticism effectively.
🎙️ Digital Distractions & Social Media – The value of honest feedback, the impact of digital distractions, and why regular detoxes are essential for clarity.
🎙️ Extreme Accountability & Coaching – How different coaching styles, external perspectives, and radical responsibility help unlock peak performance.
🎙️ Aligning Decisions with Your Values – Making choices that resonate deeply with your personal and professional growth. Plus, how humor breaks tension and enhances communication.
This is an episode packed with real, actionable insights for high-performers looking to level up. 🔥
In this episode of the Total Mental Performance podcast, we sit down with @davekennedytlb for a raw conversation that goes far beyond the usual mental performance talk.
Dave shares his raw journey of transformation, turning personal pain into purpose as a coach helping others through similar battles.
We go a layer further into emotional resilience, spiritual growth then the blood and guts of personal change.
It's a powerful reflection on how personal evolution begins by looking inward and embracing the process fully.
🎧 Tune in now to hear Dave’s story—and if it resonates, share this episode with someone who needs to hear it. Link in Bio!
Also available on Spotify, Apple, and Youtube.
In this podcast episode, we welcome my 1:1 client, Nathan Joseph.
Nathan took a big risk to come work with me for where he was at…
Having more than 4x'd his turnover with more time and peace than ever within 6 months,
It's safe to say he's truly experiencing reality-shaking change.
He shares his inspiring journey from battling severe mental health issues to becoming a successful online fitness coach and entrepreneur.
He discusses the pivotal moments that led him to seek therapy, the importance of changing thought patterns, and how he built his coaching business from scratch.
Nathan emphasises the significance of authenticity in content creation and the challenges of navigating social pressures, ultimately highlighting the resilience and determination that have shaped his path.
Nathan's story will show you what's possible if you're struggling with mental health while chasing your goals.
In this episode of the Total Mental Performance podcast, we bring on one of my youth mentees Ciaran O'Connor. (@soulofciaran on Instagram)
Ciaran goes deep on his journey as a young entrepreneur facing grief and responsibility to launching his own healthy food brand, Soul Food.
Ciaran’s story serves as an inspiration for young people looking to make their mark in the world.
He shares his journey as a food entrepreneur, detailing the humble beginnings of his business, the bold decisions that shaped its direction, and the emotional challenges faced along the way.
🎧 Tune in for a conversation filled with inspiration and lessons that will empower the next generation to grow, thrive, and make their mark on the world. 🔥
I had the pleasure of sitting down with Ben Knight ( @benknightinvestments on Instagram), founder of the Trade Tribe, who’s on a mission to help busy individuals invest smarter and more efficiently.
Whether you’re a seasoned trader or just starting your journey, this episode is packed with insights you won’t want to miss.
Here’s what we covered:
• 💡 Ben’s 5-Minute Investment Strategy: A simple, time-efficient approach to growing wealth—perfect for those with a packed schedule.
• 🤯 Material Freedom vs. Internal Freedom: How financial stability can fuel personal growth and redefine success.
• 📉 Managing Fear and Greed: Why these emotions are the biggest barriers to effective investing and how to overcome them with a systematic approach.
• 🧠 The Psychology of Trading: The critical role of mindset, emotional management, and making sound decisions under pressure.
• 📚 The Power of Mentorship: Why learning from others is key to accelerating your financial success.
• 🔮 AI’s Impact on the Market: Exploring the future of investing as technology reshapes the stock market.
• 🔑 From Trading to Investing: The key differences, the transition, and how to create a long-term strategy that works for you.
Ben’s insights on teaching others, finding fulfillment, and staying emotionally grounded while navigating the financial markets are gold for anyone looking to take control of their financial future.
What’s your biggest challenge or question about investing? Let me know in the comments ⬇️ Let’s talk about it!
In this Total Mental Performance podcast episode, we welcome Joel Stone, founder of the digital marketing agency Codebreak and a bestselling author.
I first met Joel at one of Neil’s ( @neilshoneymac on IG ) client events and always found him to be a lovely bloke who’s great at what he does. I sensed he had quite the story, it turns out, I wasn’t wrong!
Some of the highlights include:
👉 Joel’s journey from a challenging upbringing marked by mental health struggles to becoming a successful entrepreneur.
👉 Joel shares insights on the importance of resilience, the impact of competition, and the journey of self-discovery. He emphasizes the need for emotional awareness and the balance between control and chaos in both personal and professional life.
👉 The shift from seeking external validation to finding self-worth through helping others.
👉 Joel reflects on personal experiences with adversity, the lessons learned from his wife and rescue dog, and the significance of being present. He also addresses the challenges of entrepreneurship, the balance between data-driven decisions and intuition, and the founding story of his agency, Code Break.
👉 Navigating financial challenges during a crisis, emphasising the importance of values, integrity, and personal growth in business.
👉 The transformative power of adversity, the struggle between intuition and anxiety, and the significance of trust in relationships.
👉 How obstacles can lead to unexpected opportunities and the dangers of avoidance in personal and professional development.
Available on Spotify, Apple and Youtube.
🔗 LINK IN BIO
Website: www.codebreak.co.uk
Instagram: @joelstoneofficial
In this week’s podcast episode, I’m joined by my mate Corey Holmes, an entrepreneur with a fascinating journey through diverse industries.
Corey went from working at Shopify to building, scaling and exiting multiple different businesses.
Having achieved financial freedom, he’s dedicated to helping people design and create their Rich and Meaningful Life through a proven 4-step framework that integrates personal finance, mindset, career exploration, and practical money management.
Here’s what we dive into on the pod:
👉 Corey and I unpack the difference between quitting and moving on, the realities of running a business, and why creative problem-solving is such a crucial skill.
👉 He shares his personal story of growing up with parents who struggled financially, and how that experience shaped his mission to help others take control of their money, escape debt, and achieve financial freedom.
👉 I also open up about my journey—starting out as a young salesperson, navigating the challenges of sales, and how boxing shaped my approach to business.
👉 We explore the concepts of freedom, mentorship, and financial literacy, and I share some of the lessons I’ve learned about business growth and the power of positive self-talk.
This conversation is packed with insights on fear, failure, and finding meaning in life. I hope it leaves you inspired and ready to tackle whatever challenges come your way. Let’s dive in! 💪
Website: coreyholmes.co Instagram: @heycoreyholmes