Brad sits down with Kate Beeley, founder of Missfit, to explore her journey from outdoor boot camps to creating a successful female-only fitness brand. Kate joined Trainer HQ in 2008 when she first launched her business, and she shares how focusing on niche, community, and smart business strategies helped her stand out.

What you’ll learn:

• How to find your niche and offer a point of difference

• Ways to diversify income streams through group classes, PT, challenges, and memberships

• Creative, low-budget marketing ideas that generate awareness and growth

• How perseverance and separating personal struggles from business focus create long-term success

• The importance of building a loyal community that keeps clients coming back

Listen now and discover how to turn your passion into a sustainable, thriving fitness business.