Brad and Jason dive deep into how Trainer HQ has evolved its client acquisition strategy over the past 18+ years from old-school marketing methods to modern paid ads, content, and authority-led funnels.
This episode breaks down what still works, what no longer does, and why education-first marketing, discovery calls, and long-term trust consistently outperform hype-driven tactics.
Whether you’re a personal trainer, gym owner, or online coach, this conversation gives you a behind-the-scenes look at how real businesses grow without relying on gimmicks or copying competitors.
What you’ll learn:
• How trainers got clients before Facebook and Instagram
• Why discovery beats selling every time
• The importance of pre-qualifying clients
• How education builds trust faster than testimonials alone
• What’s changed in paid advertising and what hasn’t
• Why long-form content still wins attention
• How to stand out in a saturated fitness market
• Building sustainable growth instead of chasing shortcuts
Listen now to learn what nearly two decades of marketing, coaching, and real-world experience teaches you about getting clients the right way.
🎙️ In this episode from the Pathway to Profits program, we share the proven Trainer HQ system that helps fitness professionals increase their charge-out rates while improving lifestyle, profitability, and client quality.
💡 What you’ll learn:
• Why raising your rates doesn’t mean losing clients
• The mindset shifts required to charge with confidence
• How experience and demand justify higher pricing
• A simple, proven framework to increase your charge-out rate
• Creative pricing strategies when clients hit budget limits
• How higher prices attract higher-quality clients
This methodology works across personal training, gym studios, online coaching, memberships, and semi-private models.
Listen now to learn how to increase your charge-out rate, reclaim your time, and build a more profitable fitness business.
🎙️ Jason shares the Pathway to Profits method to help fitness professionals craft messages that resonate, attract their ideal clients, and close more sales.
💡 What you’ll learn:
• Why understanding your ideal client is more important than hard-selling
• How to craft marketing messages that truly speak to their needs and desires
• A proven method to relax under pressure in just 30 seconds
• How to perform at your best in business, sales, sports, parenting, and public speaking
• The step-by-step strategy to create marketing that converts and grows your fitness business
Listen now to start connecting with your ideal clients and mastering your performance under pressure.
Brad sits down with Ethan Weston, founder of East 2 West Fitness, to explore his journey from working as a tradie to building a successful personal training studio in Melbourne.
Ethan shares the real story behind starting as a PT, growing under the roof of other gyms, and eventually opening his own facility, including lessons on team building, client results, and balancing hands-on coaching with running a profitable business.
What you’ll learn:
• How a work injury sparked Ethan’s path into fitness
• The importance of apprenticeship and learning from the best
• Building a profitable business model before opening your own studio
• 12-week cycles for client success and business growth
• Balancing one-on-one coaching with running a business
• Mentorship, giving back, and creating opportunities for your team
Listen now to uncover the mindset and strategies behind Ethan Weston’s thriving fitness business.
Brad sits down with Jon Davie, co-owner of World Gym Australia, to explore how he went from a teenage lifter in New Zealand to a professional bodybuilder and one of the most influential figures in the Australian fitness industry.
Jon shares the real story behind building 60+ World Gyms, managing 200,000 members, and creating a thriving business turning over $210 million per year, all starting from a place of having no money.
What you’ll learn:
• How Jon became a bodybuilder and earned his pro card
• The story behind opening his first World Gym with borrowed funds
• Why choosing partners with aligned values is crucial for growth
• How journaling, structure, and early morning routines fuel his success
• The mindset that allowed World Gym to expand without losing culture
• Why fitness is more than business, it’s about changing lives and creating impact
Listen now and uncover the lessons behind one of Australia's most iconic fitness success stories.
Jason explores the essential process of identifying your niche and perfect client, straight from the Pathway to Profits program. Learn how understanding your client’s needs, fears, and goals allows you to provide tailored solutions that deliver results.
What you’ll learn:
• How to define a clear and profitable niche
• The 5-step process to identify your ideal client
• Examples of niche markets and targeted programs in the fitness industry
• How becoming a specialist helps you charge more, retain clients, and work smarter
• Strategies for finding and engaging your perfect client through targeted marketing
Listen now to start building a more focused, profitable, and sustainable fitness business.
Brad sits down with Kate Beeley, founder of Missfit, to explore her journey from outdoor boot camps to creating a successful female-only fitness brand. Kate joined Trainer HQ in 2008 when she first launched her business, and she shares how focusing on niche, community, and smart business strategies helped her stand out.
What you’ll learn:
• How to find your niche and offer a point of difference
• Ways to diversify income streams through group classes, PT, challenges, and memberships
• Creative, low-budget marketing ideas that generate awareness and growth
• How perseverance and separating personal struggles from business focus create long-term success
• The importance of building a loyal community that keeps clients coming back
Listen now and discover how to turn your passion into a sustainable, thriving fitness business.
In this episode, Brad and John Bellamy break down how MxP (Marketing x Profit) helps trainers, coaches, and studio owners simplify their business and scale through automation.
What you’ll learn:
• How to capture, follow up, and convert leads automatically
• Why every fitness business needs a CRM that works while you sleep
• The system that saves hours each week and increases consistency
• Real stories of trainers turning chaos into structure and profit
Listen now and discover how automation can help you grow your business, save time, and finally build a system that works for you, not against you.
🎙️ In this episode, Brad breaks down the Pathway to Profits method: a simple, proven structure to help PTs, coaches, and gym owners finally master their money.
💡 What you’ll learn:
• How to organize your bank accounts like a real business owner
• The mindset shift from “making money” to managing wealth
• Why profit isn’t what’s left, it’s what you plan for
• How to build a business that gives you income and lifestyle freedom
Listen now and start building the financial foundation your business deserves.
🎙️ In this special episode, Glen interviews Brad about the systems that create consistency, confidence, and growth for fitness professionals.
Together, they unpack the processes that turn trainers into true business owners — from sales and structure to the mindset that drives long-term success.
💡 What you’ll learn:
• The system that simplifies business growth
• The mindset shift that separates hustlers from leaders
• How structure creates freedom and better results
• Real examples from the Trainer HQ community
Listen now and start building your business like the pros do.
Taryn opens up about his journey from a busy personal trainer to a confident business owner with real systems in place.
With Trainer HQ’s guidance, he learned to create structure, manage leads, and close consultations that actually convert. This is a story of growth — and proof that with the right system, consistency follows.
💡 What you’ll learn:
• How to turn fitness sessions into a real business model
• The sales process that changed his results • Why structure = freedom (not restriction)
• The moment he knew his business was finally working
If you’ve ever felt “stuck” as a PT — this episode is your roadmap to growth.
Brad and Jason drop truth bombs about what really separates successful fitness entrepreneurs from the rest. After 17 years and 10,000+ trainers coached, they've cracked the code on who makes it and who doesn't.
🎯 What you'll learn:
• The daily habits of $100K+ earning trainers
• Red flags that predict business failure
• Why mindset beats marketing every time
• The "coachable factor" that changes everything
This isn't theory - it's real observations from the trenches of fitness business coaching.
Hamish Bowman shares the habits, standards, and systems that took him from a standing start to Million Dollar Agent and one of Queensland’s top performers.
We unpack prospecting cadence, follow-up frameworks, premium positioning, and the mindset required to win consistently.
If you’re a PT, coach, or service-based pro—this is a sales masterclass you can implement today.
In this episode:
Daily prospecting rhythms that actually stick
Turning warm interest into clients with follow-up
Pricing and positioning for premium buyers
Handling rejection and building resilience
Simple KPIs that move revenue fast
Get Pathway To Profits for ONLY $7
https://lp.trainer-hq.com/pathway-to-profits-course
From $30 to $440 per session - discover the mindset transformation that changed everything for Trainer HQ founder Brad Sheppard.
In this episode, Brad reveals the exact belief shifts that took him from struggling trainer to commanding premium rates for his expertise. You'll learn why most fitness professionals undervalue themselves, the confidence breakthrough that unlocked his potential, and the mental game that separates six-figure trainers from everyone else.
This isn't about tactics - it's about the fundamental mindset that creates lasting business transformation.
Ready for your breakthrough?
Get our proven Pathway To Profits system for just $7: https://lp.trainer-hq.com/pathway-to-profits-course
Planning to open your own gym? This episode is essential listening! Brad interviews gym design specialist Glen Taylor who shares the critical elements you need to consider before opening any studio or gym.
Discover:
• How to select the perfect location for maximum success
• Site selection criteria that separate winners from losers
• Lease negotiation strategies that save thousands
• Boutique gym fitout secrets for maximum ROI
• The biggest mistakes that kill gym businesses
• Real case studies from successful openings
Glen specializes in boutique gym fitouts and has helped countless fitness entrepreneurs avoid costly mistakes while creating profitable gym businesses.
Whether you're a PT ready to open your first gym or looking to expand your existing business, this episode provides the roadmap for success.
https://lp.trainer-hq.com/pathway-to-profits-course
Welcome to the Trainer HQ Podcast! In this special episode, we’re giving you an exclusive taste of Module 1 from our flagship Pathway To Profits program. Join Jason as he unpacks the first critical step to fitness business growth: removing the mental blockages that keep so many trainers stuck.
Ready to move past doubt and start building real momentum? This episode delivers actionable insights you can use right away.
Don’t miss out! Get the full Pathway To Profits program at a heavily discounted price—just click this link: https://lp.trainer-hq.com/pathway-to-profits-course
Level up with us and start your journey to a stronger, more profitable fitness business today!
PT's work with us to grow and scale their fitness business to $2K to $5K+ per week. Find out how here: https://www.trainer-hq.com/business-coaching
If you’d like to automate your business operation to grow and scale, check out MxP: https://marketingxprofit.com/register-your-interest
Want more leads and clients from Facebook & Instagram?
In this episode of the Trainer HQ Podcast, Brad & Jason sit down in Bali with Meta Ads expert Revel Loughlin, the creative energy behind Trainer HQ’s successful paid campaigns.
Revel unpacks the exact strategies personal trainers can use to attract high-quality leads, boost engagement, and grow their businesses using both paid Meta ads and organic content. Whether you're just getting started or already running campaigns, this episode is packed with practical insights, ad tips, and funnel advice that can transform your marketing game.
🔍 What you’ll learn:
The biggest mistakes PTs make with Meta ads
Organic content tips that actually convert
How to qualify leads before they get on a call
Why most PTs waste ad spend—and how to fix it
🎯 Perfect for personal trainers, online coaches, and fitness professionals ready to level up their marketing!
(✔️) - If you want to grow your fitness business beyond where it currently is, then let us go to work with helping you based on where you’re at and where you want to go: https://www.trainer-hq.com/business-coaching
(✔️) - Subscribe to this channel now to access more https://www.youtube.com/@TrainerHQ/videos
(🔴) - Connect with Trainer HQ
(✔️) - Join our Facebook “Trainer HQ Community” Group https://www.facebook.com/groups/trainerhqcommunity
(✔️) - Connect with Trainer HQ on Instagram https://www.instagram.com/trainer_hq/
(✔️) - Download our Best-Selling book “Pathway To Profits” for Free https://www.trainer-hq.com/get-our-book
(✔️) - Visit our website to learn more https://www.trainer-hq.com/
PT's work with us to grow and scale their fitness business to $2K to $5K+ per week. Find out how here: https://www.trainer-hq.com/business-coaching
If you’d like to automate your business operation to grow and scale, check out MxP: https://marketingxprofit.com/register-your-interest
Today, we’re joined on the podcast by the 2024 Trainer HQ “Entrepreneur of the Year” award winner, Jacob Watson.
We all know him as “Watto.”
Watto runs “WattFit” on the Sunshine Coast in Queensland.
Tune in to hear an inspirational and powerful story and journey from someone who started out in the fitness industry with ‘guns blazing’ but unfortunately hit a few roadblocks and challenges along the way.
You’ll hear Watto’s ‘do or die’ moment when he made the decision that he needed to invest in help because his alternative was to quit altogether!
Watto has built an incredible lifestyle business, doing what he loves and serving the people in his community.
Strap in for this truly inspiring journey from a Trainer HQ dead-set legend!
Enjoy.
(✔️) - If you want to grow your fitness business beyond where it currently is, then let us go to work with helping you based on where you’re at and where you want to go: https://www.trainer-hq.com/business-coaching
(✔️) - Subscribe to this channel now to access more https://www.youtube.com/@TrainerHQ/videos
(🔴) - Connect with Trainer HQ
(✔️) - Join our Facebook “Trainer HQ Community” Group https://www.facebook.com/groups/trainerhqcommunity
(✔️) - Connect with Trainer HQ on Instagram https://www.instagram.com/trainer_hq/
(✔️) - Download our Best-Selling book “Pathway To Profits” for Free https://www.trainer-hq.com/get-our-book
(✔️) - Visit our website to learn more https://www.trainer-hq.com/
PT's work with us to grow and scale their fitness business to $2K to $5K+ per week. Find out how here: www.trainer-hq.com/business-coaching
If you’d like to automate your business operation to grow and scale, check out MxP: marketingxprofit.com/register-your-interest
I'm super pumped to bring this episode to you.
It’s a trip down memory lane for me and an opportunity to not only connect with but also pay respects to my first-ever bodybuilding coach!
Today, I have the privilege of interviewing Bart Van Der Molen, a former Mr. Universe who now owns and runs Bangkok's biggest hardcore gym!
Backstory…
I stepped on stage at my first bodybuilding competition in 1990 at the age of 15.
Fun fact: Jason Urbanowicz also competed in that competition… so there we were, both 15 years old and oiled up on stage in the budgie smugglers!
I get to unpack parts of my journey, from the first time I got my hands on a barbell to now, 40 years later, where it’s still an intense love affair with the iron game!
I was fortunate enough to cross paths with Bart in late 1989, and that helped me immensely.
Tune in as you’ll also hear the following:
The amazing impact that having a coach and mentor in my life at 15 years had on my personal development, which later contributed to the success of Peak Physique Personal Training and ultimately led to the creation of the juggernaut that Trainer HQ is today!
How the “Muscle Factory” in both Bangkok and Pattaya (Thailand) has become renowned as the “mecca” of gyms in the Asian region and how it was established only 10 years ago!
The unique methodology that Bart uses to ‘buck the trend’ of most gyms and how it’s given them global recognition!
Bart has a wealth of experience, knowledge, and he loves to have fun along the way as he shares his wisdom!
Enjoy, as you’re in for a treat on this one…
…plus I get to pay my respects to people who have played a massive part in my growth and development.
(✔️) - If you want to grow your fitness business beyond where it currently is, then let us go to work with helping you based on where you’re at and where you want to go: www.trainer-hq.com/business-coaching
(✔️) - Subscribe to this channel now to access more www.youtube.com/@TrainerHQ/videos
(🔴) - Connect with Trainer HQ
(✔️) - Join our Facebook “Trainer HQ Community” Group www.facebook.com/groups/trainerhqcommunity
(✔️) - Connect with Trainer HQ on Instagram www.instagram.com/trainer_hq/
(✔️) - Download our Best-Selling book “Pathway To Profits” for Free www.trainer-hq.com/get-our-book
(✔️) - Visit our website to learn more www.trainer-hq.com/
PT's work with us to grow and scale their fitness business to $2K to $5K+ per week. Find out how here: www.trainer-hq.com/business-coaching
If you’d like to automate your business operation to grow and scale, check out MxP: marketingxprofit.com/register-your-interest
Today was one of those “this is what it’s all about” moments.
Trainer HQ Master Coach Kris Mount — a long-time client of 7 years, and someone I’ve seen evolve through every stage of business and life — flew up from Sydney last night, stayed at my place, and spent the day in the office with us.
We recorded what turned into one of the most real, practical, and insight-packed podcast episodes we’ve ever done.
Kris opens up about how he started in the industry earning just $600 a week, and we uncovered how he’s grown to now own two successful studios, lead a team of seven, and continue expanding with clarity and consistency.
Oh — and he’s doing all of this while raising three kids and staying grounded through it all.
This isn’t fluff. It’s not a highlight reel. It’s real-world growth, built through years of showing up, solving problems, building systems, and learning how to lead.
👀 If you’re serious about growing a business that actually works and lasts- you’ll want to tune in. You're going to get a lot out of this one.
(✔️) - If you want to grow your fitness business beyond where it currently is, then let us go to work with helping you based on where you’re at and where you want to go: www.trainer-hq.com/business-coaching
(✔️) - Subscribe to this channel now to access more www.youtube.com/@TrainerHQ/videos
(🔴) - Connect with Trainer HQ
(✔️) - Join our Facebook “Trainer HQ Community” Group www.facebook.com/groups/trainerhqcommunity
(✔️) - Connect with Trainer HQ on Instagram www.instagram.com/trainer_hq/
(✔️) - Download our Best-Selling book “Pathway To Profits” for Free www.trainer-hq.com/get-our-book
(✔️) - Visit our website to learn more www.trainer-hq.com/