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Training That Works

Rustin Schroeder | Founder of Email Magic

60 episodes

1 month ago

In this episode of Training That Works, Rustin Schroeder talks with Chris Keksz about what the future of BDR training really looks like. Chris pulls back the curtain on the realities of developing entry-level reps, why so many new hires fall apart after early success, and what leaders can do to prevent that slide. He shares how structure, consistency, and simple baseline fundamentals can completely change the trajectory of a rep… but only if leaders protect those fundamentals from erosion. Th...

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In this episode of Training That Works, Rustin Schroeder talks with Chris Keksz about what the future of BDR training really looks like. Chris pulls back the curtain on the realities of developing entry-level reps, why so many new hires fall apart after early success, and what leaders can do to prevent that slide. He shares how structure, consistency, and simple baseline fundamentals can completely change the trajectory of a rep… but only if leaders protect those fundamentals from erosion. Th...

Show more...

Episodes (20/60)

Training That Works

The Future of BDR Training with Chris Keksz

In this episode of Training That Works, Rustin Schroeder talks with Chris Keksz about what the future of BDR training really looks like. Chris pulls back the curtain on the realities of developing entry-level reps, why so many new hires fall apart after early success, and what leaders can do to prevent that slide. He shares how structure, consistency, and simple baseline fundamentals can completely change the trajectory of a rep… but only if leaders protect those fundamentals from erosion. Th...

1 month ago

32 minutes

Training That Works

Teach The Why with Nic Padilla

In this episode of Training That Works, Rustin Schroeder talks with Nic Padilla about why most companies train backwards and how the simple act of teaching the why can transform performance at scale. Nic pulls back the curtain on building teams across the United States, Australia and Europe, and explains how a small-town kid from Castle Rock learned to communicate so clearly that he became the go-to trainer for global partners. From his early days shadowing executives at Dish Network to runni...

1 month ago

27 minutes

Training That Works

How AI Changes Sales Coaching with Catherine Elliott

In this episode of Training That Works, Rustin Schroeder talks with Catherine Elliott about the shifting landscape of sales coaching and the surprising role AI is beginning to play. Catherine opens up about the evolution she has seen in more than a decade of leading teams across SMB, enterprise, and strategic segments. She shares the moment she realized that real learning rarely comes from glossy slides or perfectly polished training decks… and how the best coaching still happens in the messy...

1 month ago

20 minutes

Training That Works

Train Until It’s Automatic with Connor Gallo

In this episode of Training That Works, Rustin Schroeder talks with Connor Gallo about the mindset, habits, and coaching systems that turn average sellers into consistent performers. Connor reveals why most reps fail under pressure, how leaders unintentionally set their teams up to lose, and the specific training shift that completely changed his results. He opens a loop most leaders never consider… what if the reason your team isn’t executing has nothing to do with talent and everything to d...

1 month ago

23 minutes

Training That Works

From Walk-On To Leader with Travis Uale

In this episode of Training That Works, Rustin Schroeder talks with Travis Uale about how a walk-on football player became a transformative sales leader inside one of the fastest growing software companies in the country. Travis opens up about the exact moments that shaped him, from being buried on the depth chart to learning hard lessons that would later define the way he builds high performance sales teams. He shares why most training fails before it ever begins, how real retention is built...

1 month ago

23 minutes

Training That Works

Build Talent From Zero with Noah Wickham

In this episode of Training That Works, Rustin Schroeder talks with Noah Wickham about the unconventional training system behind My Amazon Guy… a system that takes people with zero experience and turns them into fully capable e-commerce operators. Noah opens the door to how MAG built a true internal talent engine, why most agencies fail when they try to hire “experienced” people, and the surprising reason their competitors are filled with My Amazon Guy alumni. He also reveals the hidden advan...

1 month ago

29 minutes

Training That Works

Make Training An Experience with Jeff Moss

In this episode of Training That Works, Rustin Schroeder talks with Jeff Moss about turning ordinary training into an unforgettable experience that actually drives results. Jeff reveals how most companies waste time on content-heavy training that no one remembers, and what it takes to build sessions people talk about for months. He shares how shifting from “information delivery” to “experience design” changed everything from employee engagement to performance outcomes. You’ll hear the surpris...

2 months ago

16 minutes

Training That Works

The Listening Advantage with Razan Naqeeb

In this episode of Training That Works, Rustin Schroeder talks with Razan Naqeeb about how listening is the ultimate advantage in sales, leadership, and training. Razan shares how her career transformed the moment she stopped trying to sell and started truly hearing her clients. She explains how active listening uncovers hidden needs, strengthens trust, and turns one-time buyers into long-term partners. Her approach flips the traditional sales playbook: less pitching, more presence. You’...

2 months ago

14 minutes

Training That Works

Engage Their Voice with Casey Poston

In this episode of Training That Works, Rustin Schroeder talks with Casey Poston about why the best training programs don’t sound like training at all. Casey reveals how most leaders unknowingly kill engagement by forcing people into rigid scripts and checklists. He explains how to unlock authentic communication by getting reps to use their own words and why this simple shift drives confidence, connection, and real performance. They dive deep into the psychology behind motivation, showing how...

2 months ago

26 minutes

Training That Works

$3.5B Productivity Blueprint with Ashley AuBuchon-Arcand

In this episode of Training That Works, Rustin Schroeder talks with Ashley AuBuchon-Arcand, a pivotal leader behind IBM’s global productivity transformation, an effort that unlocked $3.5 billion in measurable gains across the organization. She shares how IBM built a company-wide productivity program that aligned AI, culture, and human capability building to drive growth at scale. Ashley breaks down the real reasons productivity initiatives fail, how her team got executive buy-in for change, a...

2 months ago

36 minutes

Training That Works

Mindset, Behavior, Results with Adam Willson

In this episode of Training That Works, Rustin Schroeder talks with Adam Willson about how to build stronger sales teams by starting with mindset. Adam explains why most sales training fails because it focuses on fixing results before fixing behavior and behavior before fixing mindset. He shares proven strategies for creating a culture where salespeople coach each other, stay accountable, and drive real performance without top-down pressure. Listeners will learn how to make training stick by ...

2 months ago

24 minutes

Training That Works

Soft Skills Are Hard with Juliette Mao

In this episode of Training That Works, Rustin Schroeder talks with Juliette Mao about the truth behind soft skills and why mastering emotional intelligence, leadership, and communication is the real key to business growth. Juliette reveals her journey from high-performing tech sales leader to founder of a training company that helps organizations build better managers and stronger teams. She exposes why most corporate training doesn’t work, how to design learning that actually sticks, and t...

2 months ago

19 minutes

Training That Works

Inside the Workflow with Aparna Muralidharan

In this episode of Training That Works, Rustin Schroeder talks with Aparna Muralidharan about the moment she realized her training programs were failing… not because the content was bad, but because it lived outside the work. One conversation, one failed rollout, and one surprising experiment flipped everything she believed about enablement. Aparna shares how she rebuilt her approach from the inside out, embedding learning into the daily rhythm of the team. No decks. No theory. Just real reps...

3 months ago

16 minutes

Training That Works

Goals First with Lisa Hammack

In this episode of Training That Works, Rustin Schroeder talks with Lisa Hammack about a moment that completely flipped how she thought about training. One workshop changed everything — teams stopped zoning out, started solving real business problems, and leadership actually used their ideas. It wasn’t luck. It was one simple shift: starting with goals instead of content. But that breakthrough didn’t come easy. Lisa had to fight through the usual noise — slide decks, scattered buy-in, and “tr...

3 months ago

15 minutes

Training That Works

B4B Mindset Shift with David Hays

In this episode of Training That Works, Rustin Schroeder talks with David Hays about what happens when you stop training people to know and start training them to perform. David shares the story of sitting through a 35-module online course that promised transformation but delivered nothing, followed by a single instructor-led session that completely changed how his team sold, communicated, and closed deals. The difference was not in the slides but in the mindset. That realization led him to t...

3 months ago

18 minutes

Training That Works

Data Driven Training with Daniel Metcalf

In this episode of Training That Works, Rustin Schroeder talks with Daniel Metcalf about how one failed training changed everything. Daniel shares the story of standing in front of a team that didn’t learn, didn’t engage, and didn’t change and how that moment forced him to rebuild his entire approach. What he discovered about data, behavior, and follow-through turned his next rollout into a company-wide success. He explains the simple rhythm that keeps teams performing long after the training...

3 months ago

18 minutes

Training That Works

Drive Behavior Change with Logan Hawley

In this episode of Training That Works, Rustin Schroeder talks with Logan Hawley about what it really takes to drive behavior change inside a sales team. Not theory. Not another workshop deck. Real-world transformation that sticks. Logan shares the truth most training programs miss, why so many fail to create lasting results, and how to build ones that actually change how people act, think, and sell. He explains the difference between knowledge and execution, why curiosity beats compliance, a...

3 months ago

33 minutes

Training That Works

Accountability Drives Learning with Brandon Gort

In this episode of Training That Works, Rustin Schroeder talks with Brandon Gort about the hidden ingredient behind every high-performing training program… accountability. Before he ever built courses or sold software, Brandon was thrown into a sales floor with zero experience. No scripts, no handholding… just a manager who demanded daily proof of progress. What he learned there shaped everything he believes about training today. Brandon shares how that same mindset drives the learning cultur...

3 months ago

21 minutes

Training That Works

The Hackathon Method with Achal Channarasappa

In this episode of Training That Works, Rustin Schroeder talks with Achal Channarasappa, Head of Solutions Engineering at Superblocks, about what happens when training moves from theory to touching the real thing. Achal shares how his team discovered a faster, smarter way to onboard by throwing out the endless video libraries and replacing them with live, 90-minute hackathons. The result? Reps and customers reach their “light-bulb moment” in hours instead of weeks. But getting there took some...

3 months ago

22 minutes

Training That Works

Emotional Intelligence First with Hina Mada

In this episode of Training That Works, Rustin Schroeder talks with Hina Mada about how emotional intelligence, not policy or process, became the anchor when her company grew from 40 people to over 2,000. She shares the moment she realized things were breaking… new hires flooding in, leaders stretched thin, and teams losing connection. That’s when she found a different kind of training. One that started with emotion before execution. Hina takes you inside that shift. She tells the story of on...

3 months ago

15 minutes