Jonathan Romero has spent over 10 years working in advertising data analytics, most of that time in retail, working client-side for Jet2 and Matalan before spending time agency side for media buying specialist the7stars.
Jonathan is now the Global Head of Analytics for the hairstyling brand GHD.
In this episode, Jonathan and I will cover a number of interesting and insightful topics. Such as;
- What challenges do brands like GHD face when it comes to real-time reporting?
- How to create enterprise-level reporting on a shoestring budget
- How new legislation around privacy is changing for advertisers when it comes to customer data
- We will touch on Google Analytics and how the release of its latest version GA4 is causing many people a headache that they didn’t need, including a forced migration date later this year
- The rise of Data Visualisation and how the Pandemic influenced it
- Jonathan’s journey into data is a unique one and we hear what advice he has for graduates coming into the world of data now
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