Are you ready to hear how a sales manager became a customer experience champion?
Ed Micklewright shares his journey from sales at Cyber Till to becoming their Chief Customer Officer. Learn how he:
Discover how businesses can thrive by implementing generative AI effectively!
In this enlightening discussion, gain insight into the evolution of generative AI and its practical applications. Learn about crucial elements such as ROI, strategic objectives, and aligning AI tools with business goals. Explore real-world examples, like enhancing productivity in a pharmaceutical company and streamlining airport operations, demonstrating how companies can embrace change without the overwhelm. Understand the value of a measured approach, community involvement in tech adoption, and practical methods for leveraging AI to boost efficiency and decision-making.
Timestamps:
0:00 - Unlocking ROI from Generative AI
0:51 - What Makes This AI Moment Different
1:40 - Understanding AI’s Practical Capabilities
2:32 - Comparing AI to Intranet Implementation
4:09 - Why Approach AI Methodically
5:14 - Finding Real Value in AI Integration
6:08 - Breaking Down Generative AI for Leaders
9:14 - Augmented Intelligence in Business Processes
10:39 - Streamlining Work with AI Tools
11:44 - Leveraging Knowledge for Better Decisions
15:24 - Starting Your AI Journey with Leadership
18:05 - Building Community Around AI Adoption
20:30 - Overcoming Data Management Challenges
22:52 - Tailoring AI Solutions to Business Size
24:48 - Final Thoughts on AI Integration Strategies
30:38 - Preparing for the Next Episode
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Discover how to enhance customer experiences by merging retail's physical and digital worlds!
This engaging content unpacks the art of creating striking brand experiences that blend the digital and physical realms. Key insights include the importance of consistency across all customer touchpoints, how brands can utilize technology to create immersive experiences and exciting examples of successful digital initiatives. Learn how personalization plays a vital role in customer loyalty and discover how the evolving landscape of retail requires brands to innovate continuously while maintaining a customer-centric approach.
Timestamps:
0:00 - Blending Physical and Digital Experiences
2:25 - Importance of Consistency Across Touchpoints
4:22 - Creating Seamless Customer Experiences
6:35 - In-Store Theatre & Brand Experience
8:31 - Generating Buzz with Unique Events
11:30 - The Power of Disney's Magic Band
14:10 - Future Opportunities in Technology Integration
16:57 - Overcoming Challenges in Fidgetal Strategies
19:00 - Utilizing Data for Personalized Experiences
25:09 - Embracing Hyper-Personalization in Branding
27:21 - Building Loyalty Through Unique Experiences
30:16 - Preparing for Future Technological Changes
33:12 - Key Takeaways and Expert Insights
Follow or connect with True Worth www.trueworthconsulting.com Twitter @TrueWorthUK Linkedin - https://www.linkedin.com/company/true-worth-consulting
Discover how luxury brands are stepping up their game with hyper personalisation and unique customer experiences.
This engaging video explores the innovative ways brands can create lasting connections with their customers. It delves into the significance of hyper personalisation, the integration of advanced technology for enhanced customer journeys, and why loyalty programs are evolving. Viewers will learn how major brands, like Apple, implement personalised experiences, and how smaller luxury brands can compete by understanding their customers deeply. Unique case studies, including topics like the future of loyalty schemes and the blend of values with branding, provide insightful perspectives for businesses wanting to thrive in today’s competitive market.
Timestamps:
0:00 - Understanding Hyper-Personalisation
0:30 - Apple Vision Pro: A Case Study
1:11 - Enhancing Customer Experience
2:41 - Tailoring for Individual Needs
3:51 - Creating Memorable Brand Interactions
5:14 - The Role of Technology in Personalisation
7:46 - The Beauty Industry's Shift to Personalisation
9:07 - Crafting Unique Fragrance Experiences
10:49 - Building Customer Loyalty Through Experience
12:27 - Challenges for New Brands
14:12 - Data-Driven Personalisation Strategies
17:47 - The Impact of Communication Overload
19:35 - Bridging Loyalty Programs and Personalisation
22:43 - Connecting Brand and Customer Values
25:05 - Innovations in Loyalty Programs
26:38 - Customer Experiences in Physical Stores
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Discover the secrets behind how luxury brands connect with the new Gen Z consumer.
This video explores the changing landscape of customer behaviour, especially among the influential Gen Z demographic. Key insights include the importance of values like sustainability and transparency, the rise of hyper-personalization in brand experiences, and how technology transforms how consumers engage with luxury products. Learn how brands like Stella McCartney and Jaguar adapt to capture the new generation's hearts (and wallets) while navigating the complex world of digital and physical retail.
Timestamps:
0:00 - Welcome to Digital Luxury Brand Experiences
2:39 - Understanding Gen Z Consumer Behavior
4:50 - Defining Gen Z and Their Values
6:51 - Importance of Brand Values for Gen Z
10:14 - Examples of Conscious Luxury Brands
12:23 - Social Media's Role in Brand Discovery
15:03 - Creating a Seamless Customer Experience
18:15 - Challenges in Digital Brand Engagement
21:11 - Navigating the Complexity of Luxury Retail
25:03 - Leveraging Second-Hand Market Trends
28:04 - Spotlight on Emerging Luxury Brands
32:59 - Adapting Established Brands to Gen Z Demands
Follow or connect with True Worthwww.trueworthconsulting.comTwitter @TrueWorthUKLinkedin - https://www.linkedin.com/company/true-worth-consulting
Discover how to navigate the challenges of entering a new market and leveraging unique solutions for business growth.This podcast presents the journey of Stratesys as it expands into the UK market, focusing on its innovative strategies and business model adaptations. Learn about the importance of cultural understanding in global business, how to build lasting relationships with clients, and the role of emerging technologies like AI in shaping service delivery. Gain insights on the balance between local and global operational strategies and how to find the right talent to support business initiatives.Timestamps: 0:00 - Welcome to True Worth Tech Talks0:36 - Exploring Pablo's Journey to the UK1:29 - Building Long-Term Customer Relationships2:01 - Stratesys Specialisation in SAP Consulting5:06 - Transitioning from Technical to Business Focus7:03 - Implementing Customer-Centric Solutions10:26 - Utilising AI to Enhance Services18:03 - Challenges Faced in UK Market Expansion33:14 - The Importance of Industry-Oriented Approach45:09 - Future Growth Plans for Stratasys in the UK49:11 - Lessons Learned from Professional Experience50:10 - Closing Remarks and Next StepsRecorded Nov '24Follow or connect with True Worthwww.trueworthconsulting.comTwitter @TrueWorthUKLinkedin - / true-worth-consulting
Discover how businesses can thrive by adopting a more human-centric approach. Explore the importance of prioritising relationships with employees and their impact on successful customer relationships. This engaging content focuses on understanding human-centric business models, the role of empathy in employee and customer interactions, and the strategies that can bring a more personal touch to business operations. Gain insights on creating meaningful connections with customers and transform your approach to business for better engagement and loyalty. Use code ‘tw’—this is the code your followers can use on checkout to get approximately $60 off the listed price on any topic on www.myhiddengenius.org. You can then choose one (suggested not more than two max) topics at a time based on where you get stuck the most in your work or personal life.Follow or connect with True Worthwww.trueworthconsulting.comTwitter @TrueWorthUKLinkedin - https://www.linkedin.com/company/true-worth-consulting
In this episode, we sit down with John Welsh, a seasoned tech consultant and former CIO/CTO. John's journey in the tech industry began in 2003/4 at HFS Loans, where he started as a tech graduate and swiftly transitioned into Software Development. Over the past five years, John has focused on consultancy, successfully delivering tech projects across Automotive, Manufacturing, and Finance sectors.
We delve into the intricacies of digital transformation projects, exploring how they are executed and the critical role consultancies play in this process. John shares invaluable insights on collaborating with consultancies, providing a clear roadmap for companies about to embark on their own digital transformation journey. Whether you're considering a small-scale digital change or a large-scale project, this episode offers practical steps and expert advice to ensure success. Tune in for an enlightening conversation that demystifies the world of digital transformation.
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www.trueworthconsulting.com
Twitter @TrueWorthUK
Linkedin - https://www.linkedin.com/company/true-worth-consulting
In this True Worth Tech Talks Sam talks to John Ridd, a tech entrepreneur and advisor to the Insurtech market.
John brings 20-plus years of experience in technology start-ups, having founded Eviid in 2012 their patented technology changed how video was used in insurance claims, helping insurance companies to reduce claims times and combat fraud.
In this episode, we cover the following:
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Twitter @TrueWorthUK
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Mark is one of those rare technical people who can operate as a techy across the business, IT operations, Software, and Cyber Security. He's outspoken and at times controversial, but he knows IT and has a no-nonsense approach to IT and Business challenges. He is not afraid to speak his mind when it is for the good of the business and in particular when it comes to cyber risk. If you require someone to go along with the 'Status Quo', then do not engage with Mark. He has your business's best interests and is as thorough as they come. He understands Cyber more than most and will ensure that your business remains safe, and secure and thrives. I feel I should reference the eighties US TV programme The A-Team now, but basically, Mark is your Hannibal Smith, a maverick who gets it done! And he does love it when a plan comes together! In this episode, we talk and discuss the following;
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Martin is a highly experienced data science, customer insight, and marketing analytics leader, with a proven track of delivering business results by building and leading customer analysis, data science, research & insight teams and from setting the strategic direction for and leading delivery of large scale IT/data projects as a key part of multi-million-pound development and transformation programmes in Blue Chip organisations across a wide range of industries and sectors.
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Twitter @TrueWorthUK
Linkedin - https://www.linkedin.com/company/true-worth-consulting
In this special extended edition of True Worth Tech Talks, Christian Marcus from Copenhagen, Denmark helps companies understand what their why is. With over 20 years of experience, helping small and medium-sized businesses address all aspects of their operations and processes so they can jump to hyperspace. Worked for Tesla before anyone know who Elon Musk was in Denmark, he has also spent time in Silicon Valley working with start-ups of various sizes, learning and understanding in detail how these businesses operate, grow, and thrive.
He's Sam's cousin and is a huge inspiration to him; an intellectual guy, a scholar of well-being, corporate social responsibility and sustainability. A guru for businesses to position their product responsibility.
In this episode we will cover the following:
Kick back, get the kettle on, and enjoy this extended True Worth Tech Talks
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Linkedin - https://www.linkedin.com/company/true-worth-consulting
Sarah has over ten years of experience delivering digital products, projects, and changes across finance, shared services, retail and supply chain.
She's worked for well know retailers like Morrisons, The Co-op, and Walmart. More recently, made a foray into consulting.
In this episode we will discuss the following;
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Linkedin -https://www.linkedin.com/company/true-worth-consulting
Jonathan Romero has spent over 10 years working in advertising data analytics, most of that time in retail, working client-side for Jet2 and Matalan before spending time agency side for media buying specialist the7stars.
Jonathan is now the Global Head of Analytics for the hairstyling brand GHD.
In this episode, Jonathan and I will cover a number of interesting and insightful topics. Such as;
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Bjorn Ovar Johansson, a Manchester-based, Swedish born Interim CIO, and a specialist in turning around Digital Transformation Projects
He is a ‘FIXER’ and specialises in acute problem-solving / crisis management.
Mostly he helps PE-backed, entrepreneurial, companies to turn around failing digital transformation projects.
Since 2003, Bjorn has successfully delivered 5 major, global, digital business transformations – from scratch or as turnarounds. retail, finance and manufacturing
He has spent 132 months with companies investing circa £150m across those 5 programs – each one was delivered on time, budget and according to business requirements. How come?
Today we are going to talk about Bjorn’s experience, we’re going to be exploring the reasons why some Digital Transformations fall down, where and how.
We will talk about the following;
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Adam Marsh is a specialist data contractor and founder of a start-up Data Specialist business called Bee Intelligent.
Adam started his career as a Graduate BI Consultant in 2013 working for a Data Startup for 6 years. He then moved into many industries helping businesses to improve their reporting including retail, not-for-profit, and sport. Adam then moved into the utility sector before taking the leap of faith and moving into contracting and starting his own IT Services and IT Consultancy business.
The business is focused on providing clients with bespoke solutions that solve specific pain points using data.
In this episode we cover
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Recording Date - Dec 22
Dave Parsons is a Microsoft Data & BI expert who has worked in Data for 20 years. The former head of data engineering for NHS professionals, he has also worked across various industries, helping organisations develop and deliver their data strategy.
Dave heads up AIMM Data Analytics and works with CTOs and data teams to deliver greenfield BI projects, on-premise to cloud migrations, and Digital transformation, and has also delivered Proof of concept work so that companies can secure investment.
Before starting AIMM, Dave was Head of Data Engineering for NHS Professionals and has 20 years of experience in Data.
In his spare time, Dave enjoys seeing the world with his Partner, having fun with his Son, and playing with his 5 dogs. He currently lives in Wakefield, West Yorkshire.
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Twitter@TrueWorthUK
Linkedin -https://www.linkedin.com/company/true-worth-consulting
Recording Date - Dec 22
Craig Taylor knows that running a digital agency is tough. he did it for ten years and it almost broke him!
That said, he still loves digital and, with 23+ years of experience, Craig joined us to share some of the (perceived) wisdom from that time. It’s especially relevant now, as agency owners embrace the demands of post-pandemic life; remote and hybrid working, and the increased costs and demands from employees who now have much more power to dictate how and when they work.
He will also share with us some of his experiences of the specific challenges of working in digital and delivering digital products and projects with demanding clients and in a fluid and constantly evolving environment.
What will this podcase deliver?We hope you enjoy this longer-than-normal episode, we cover a lot and could have talked longer, to be honest!
Thanks again Craig
You can connect with Craig via Linkedin here
https://www.linkedin.com/in/thisboyiscraig/www.trueworthconsulting.com
We needed a trailer for the podcast series, so my son and I quickly recorded this. Hope it sets the scene.