Discover the secrets behind how luxury brands connect with the new Gen Z consumer.
This video explores the changing landscape of customer behaviour, especially among the influential Gen Z demographic. Key insights include the importance of values like sustainability and transparency, the rise of hyper-personalization in brand experiences, and how technology transforms how consumers engage with luxury products. Learn how brands like Stella McCartney and Jaguar adapt to capture the new generation's hearts (and wallets) while navigating the complex world of digital and physical retail.
Timestamps:
0:00 - Welcome to Digital Luxury Brand Experiences
2:39 - Understanding Gen Z Consumer Behavior
4:50 - Defining Gen Z and Their Values
6:51 - Importance of Brand Values for Gen Z
10:14 - Examples of Conscious Luxury Brands
12:23 - Social Media's Role in Brand Discovery
15:03 - Creating a Seamless Customer Experience
18:15 - Challenges in Digital Brand Engagement
21:11 - Navigating the Complexity of Luxury Retail
25:03 - Leveraging Second-Hand Market Trends
28:04 - Spotlight on Emerging Luxury Brands
32:59 - Adapting Established Brands to Gen Z Demands
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