One of the most common questions in hypnosis is: "How do we make triggers or suggestions that are longer-lasting and more persistent?" In this episode, we go through a variety of concepts and techniques to help answer this question. We talk about the role of memory, sensory and emotional conditioning, an NLP concept called future pacing, and more. This episode was sponsored by Mindless Matters -- a fun erotic hypnosis podcast hosted by two queer trans gals that includes discussion, frivolity, learning and demonstration, found at anchor.fm/mindless-matters.