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Unbreakable Brands®

Bethany McCamish

77 episodes

4 days ago

Audit your brand in one hour with this 5-step framework covering messaging clarity, visual identity, brand voice, audience alignment, and customer experience. Discover where your brand is strong and where it needs work—plus what to fix first. Let’s Keep the Momentum Going → Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips. → bethanyworks.com | Bethany Works® Design Agency → Designer ready to scale? Check out The CreativeCEO Mentorship → Not sure what m...

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Entrepreneurship

All content for Unbreakable Brands® is the property of Bethany McCamish and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Audit your brand in one hour with this 5-step framework covering messaging clarity, visual identity, brand voice, audience alignment, and customer experience. Discover where your brand is strong and where it needs work—plus what to fix first. Let’s Keep the Momentum Going → Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips. → bethanyworks.com | Bethany Works® Design Agency → Designer ready to scale? Check out The CreativeCEO Mentorship → Not sure what m...

Show more...

Entrepreneurship

Episodes (20/77)

Unbreakable Brands®

The Brand Audit You Can Do in One Hour

Audit your brand in one hour with this 5-step framework covering messaging clarity, visual identity, brand voice, audience alignment, and customer experience. Discover where your brand is strong and where it needs work—plus what to fix first. Let’s Keep the Momentum Going → Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips. → bethanyworks.com | Bethany Works® Design Agency → Designer ready to scale? Check out The CreativeCEO Mentorship → Not sure what m...

4 days ago

26 minutes

Unbreakable Brands®

Email Isn't Dead- You Just Need to Stop Using It Like It's 2010

In a world where social media algorithms change faster than we can keep up and attention spans are shrinking by the second, email remains one of the most powerful tools for building genuine connections with your audience. But here's the catch- you can't approach it like it's 2010 anymore. I recently fell back in love with email marketing. And I don't say that lightly. For a while, my own newsletter felt stale. My team wasn't capturing my voice, and honestly, I wasn't putting in the effort it ...

1 week ago

20 minutes

Unbreakable Brands®

Full-Time Income, Part-Time Hours: What a 20-hour Workweek Looks Like

Discover how designer Maggie Reina built a thriving design studio working just 20 hours a week. Learn her part-time framework for creating full-time income through intentional systems, clear processes, and strategic boundaries. In this episode, we’ve conversed about: How Maggie transitioned from a secure corporate job to launching Viola Hill Studio from her bedroomThe evolution of her business through different seasons- from 40-hour weeks to a sustainable 20-hour workweekWhy refining her proc...

2 weeks ago

43 minutes

Unbreakable Brands®

The 4 Buyer Types and How to Win Them Over With Your Brand

Learn the 4 buyer personality types (analytical, driver, expressive, amiable) and how to tailor your brand messaging to convert each one. Stop leaving money on the table with your marketing. Let’s Keep the Momentum Going → Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips. → bethanyworks.com | Bethany Works® Design Agency → Designer ready to scale? Check out The CreativeCEO Mentorship → Not sure what makes your brand tick? Take the Free Brand Personalit...

3 weeks ago

25 minutes

Unbreakable Brands®

Do I Have to Be the Face of My Brand?

Wondering if you really need to show your face? The short answer: yes. Learn the psychology behind why faceless brands struggle and explore 4 ways to build a recognizable brand presence. Let’s Keep the Momentum Going → Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips. → bethanyworks.com | Bethany Works® Design Agency → Designer ready to scale? Check out The CreativeCEO Mentorship → Not sure what makes your brand tick? Take the Free Brand Personality Qu...

1 month ago

17 minutes

Unbreakable Brands®

Your Brand Archetypes Aren't Just Cute, They're a Sales Strategy

If you've ever taken one of those brand archetype quizzes and thought, "Cool, I'm the Rebel," but then filed it away and never looked at it again- this post is for you. Brand archetypes are one of the most underrated tools in psychology-backed branding. They're not just personality labels to sprinkle into your brand guide. When you understand how to use them strategically, they become a powerful sales tool that makes your marketing decisions easier, drives revenue, and helps you connect with ...

1 month ago

24 minutes

Unbreakable Brands®

Steal My Brand Strategy Framework (The Complete System I Use With Every Client)

Most brands fail not because of bad design- they fail because there's no strategy underneath. I've watched it happen countless times. A business owner invests in a beautiful website, a polished logo, a solid visual identity. Then six months later, they're struggling to connect with clients, second-guessing their messaging, and feeling like their brand isn't actually working. The problem? They skipped the foundation. Today I'm opening up my complete brand strategy framework- the exact system I...

1 month ago

26 minutes

Unbreakable Brands®

The Part-Time Breadwinner: Working Less, Earning More, Living Fully

What does it really look like to be the breadwinner working from home? Jen Davis pulls back the curtain on her micro-agency model, 24-hour work week, and the systems that let her earn full-time income while being present for her kids. In this episode, we’ve conversed about: The micro-agency model that lets Jen work 24 hours a week while managing 10-15 client projectsHow she structured her team with subcontractors instead of full-time employees (and why)The regimented weekly schedule that make...

1 month ago

50 minutes

Unbreakable Brands®

7 Tagline Formulas We Love to Use

Your tagline isn't just a cute line under your logo- it's a mini billboard for your brand. Learn the 7 proven tagline formulas we use in our brand strategy process, complete with client and big-brand examples you'll recognize. Let’s Keep the Momentum Going → Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips. → bethanyworks.com | Bethany Works® Design Agency → Designer ready to scale? Check out The CreativeCEO Mentorship → Not sure what makes your brand ...

2 months ago

24 minutes

Unbreakable Brands®

How to Build a Personal Brand That Makes Money

Personal branding isn't just for influencers. Learn how to build an intentional personal brand that creates real business opportunities, attracts aligned partnerships, and sets you up for long-term success. Let’s Keep the Momentum Going → Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips. → bethanyworks.com | Bethany Works® Design Agency → Designer ready to scale? Check out The CreativeCEO Mentorship → Not sure what makes your brand tick? Take the Free ...

2 months ago

23 minutes

Unbreakable Brands®

My Most Asked Questions

After years of working as a brand designer and strategist, I've noticed certain questions come up again and again in inquiry forms and initial discovery calls. And while none of these are bad questions- they usually come from being new to business or not fully understanding how branding supports your business- I thought it was time to address them all in one place. So consider this a love letter to the most common questions I get asked. And if I had a dollar for every time someone asked, "Can...

2 months ago

21 minutes

Unbreakable Brands®

Keep Your Brand Alive

Service providers are ghosting their own brands while delivering client work. Here's a 5-step challenge to keep your brand alive, visible, and thriving- even when you're busy. Let’s Keep the Momentum Going → Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips. → bethanyworks.com | Bethany Works® Design Agency → Designer ready to scale? Check out The CreativeCEO Mentorship → Not sure what makes your brand tick? Take the Free Brand Personality Quiz ________...

2 months ago

20 minutes

Unbreakable Brands®

4 Super Simple Visibility Strategies (Connection Strategies That Don't Suck)

Tired of the visibility hamster wheel? These 4 connection-based visibility strategies help you stay top of mind with the right people without burning out on content creation and algorithms. Let’s Keep the Momentum Going → Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips. → bethanyworks.com | Bethany Works® Design Agency → Designer ready to scale? Check out The CreativeCEO Mentorship → Not sure what makes your brand tick? Take the Free Brand Personality...

2 months ago

13 minutes

Unbreakable Brands®

The $100k idea I scrapped: How Market Research Saved Me

I almost invested thousands into a membership community- until market research stopped me. Here's the framework that saved me from an expensive mistake and the launch that flopped because I skipped it. Let’s Keep the Momentum Going → Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips. → bethanyworks.com | Bethany Works® Design Agency → Designer ready to scale? Check out The CreativeCEO Mentorship → Not sure what makes your brand tick? Take the Free Brand...

3 months ago

24 minutes

Unbreakable Brands®

Things I Was "Required" to Have as an Entrepreneur

Tired of being told what you NEED as an entrepreneur? Here's what I was told was "required" versus what actually moved the needle in my service-based business - spoiler alert: most of it was unnecessary. Before we dive in, let me be clear: there's no such thing as one-size-fits-all in business. What didn't work for me might be essential for you, and that's completely fine. But if you've been stressed about not having these things, maybe this will give you some perspective. Let’s Keep the Mome...

3 months ago

21 minutes

Unbreakable Brands®

Rebuilding After Burnout

Learn how Steph Weber navigated three distinct burnout cycles and transformed each one into powerful pivots. Discover practical strategies for recognizing burnout signals, making strategic investments during challenging times, and rebuilding your business in alignment with your values. In this episode, we’ve conversed about: The three moments when Steph realized she was completely burned outHow getting locked out of Instagram became the catalyst for her first major pivotThe mindset shift that...

3 months ago

38 minutes

Unbreakable Brands®

Why This AI Software Founder Spent Real Money on Her Brand

Discover why Kathleen Celmins, founder of Glow Social AI software, chose to invest in professional branding over DIY solutions. Learn her decision-making process, the transformation that followed, and practical advice for founders considering brand investment. In this episode, we’ve conversed about: How Kathleen discovered the gap in the market that led to creating Glow Social AI softwareWhy she chose to invest in professional branding despite being pre-revenueThe psychological shift that hap...

3 months ago

32 minutes

Unbreakable Brands®

Fuzing Your Area of Genius: Finding and Working with a Business Partner

Learn how Brooke Curole Smith and Kelly Lanes successfully merged their agencies to create Fuze the Agency. Discover practical advice on finding business partners, navigating co-founding challenges, and building thriving partnerships. In this episode, we’ve conversed about: The unexpected FaceTime call that started their business merger conversationHow they navigated the legal and financial logistics of merging two established agenciesThe challenges of relearning business lessons as a partner...

4 months ago

46 minutes

Unbreakable Brands®

7 Lessons Learned in 7 Years of Business

June marked my 7-year business anniversary- and honestly, it feels surreal to say that out loud. Seven years of building, failing, pivoting, growing, and everything in between. And while I love diving deep into systems, psychology-backed strategy, and design that converts... I also know that behind every brand is a human. And behind every human? A whole mess of lessons learned the hard way. So today, I'm taking you behind the scenes of my own entrepreneurial journey. Here are 7 lessons I keep...

4 months ago

17 minutes

Unbreakable Brands®

How Retainers Build Stability (Without Burnout)

Tired of the feast-or-famine cycle of one-off projects? Learn how to structure profitable retainers that create predictable income while building deeper client relationships- without the 24/7 availability trap. Retainers brought me: Predictable revenueDeeper creative partnerships with my amazing clientsSmoother schedulesAdditional client loyalty and trust because I was continuing to impact and improve their businessesSpace to lead, not just execute (especially with consulting and strategy-bas...

4 months ago

26 minutes