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Unbreakable Brands®

Bethany McCamish

70 episodes

1 week ago

What does it really look like to be the breadwinner working from home? Jen Davis pulls back the curtain on her micro-agency model, 24-hour work week, and the systems that let her earn full-time income while being present for her kids. In this episode, we’ve conversed about: The micro-agency model that lets Jen work 24 hours a week while managing 10-15 client projectsHow she structured her team with subcontractors instead of full-time employees (and why)The regimented weekly schedule that make...

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Entrepreneurship

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What does it really look like to be the breadwinner working from home? Jen Davis pulls back the curtain on her micro-agency model, 24-hour work week, and the systems that let her earn full-time income while being present for her kids. In this episode, we’ve conversed about: The micro-agency model that lets Jen work 24 hours a week while managing 10-15 client projectsHow she structured her team with subcontractors instead of full-time employees (and why)The regimented weekly schedule that make...

Show more...

Entrepreneurship

Episodes (20/70)

Unbreakable Brands®

The Part-Time Breadwinner: Working Less, Earning More, Living Fully

What does it really look like to be the breadwinner working from home? Jen Davis pulls back the curtain on her micro-agency model, 24-hour work week, and the systems that let her earn full-time income while being present for her kids. In this episode, we’ve conversed about: The micro-agency model that lets Jen work 24 hours a week while managing 10-15 client projectsHow she structured her team with subcontractors instead of full-time employees (and why)The regimented weekly schedule that make...

1 week ago

50 minutes

Unbreakable Brands®

7 Tagline Formulas We Love to Use

Your tagline isn't just a cute line under your logo- it's a mini billboard for your brand. Learn the 7 proven tagline formulas we use in our brand strategy process, complete with client and big-brand examples you'll recognize. Let’s Keep the Momentum Going → Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips. → bethanyworks.com | Bethany Works® Design Agency → Designer ready to scale? Check out The CreativeCEO Mentorship → Not sure what makes your brand ...

2 weeks ago

24 minutes

Unbreakable Brands®

How to Build a Personal Brand That Makes Money

Personal branding isn't just for influencers. Learn how to build an intentional personal brand that creates real business opportunities, attracts aligned partnerships, and sets you up for long-term success. Let’s Keep the Momentum Going → Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips. → bethanyworks.com | Bethany Works® Design Agency → Designer ready to scale? Check out The CreativeCEO Mentorship → Not sure what makes your brand tick? Take the Free ...

3 weeks ago

23 minutes

Unbreakable Brands®

My Most Asked Questions

After years of working as a brand designer and strategist, I've noticed certain questions come up again and again in inquiry forms and initial discovery calls. And while none of these are bad questions- they usually come from being new to business or not fully understanding how branding supports your business- I thought it was time to address them all in one place. So consider this a love letter to the most common questions I get asked. And if I had a dollar for every time someone asked, "Can...

4 weeks ago

21 minutes

Unbreakable Brands®

Keep Your Brand Alive

Service providers are ghosting their own brands while delivering client work. Here's a 5-step challenge to keep your brand alive, visible, and thriving- even when you're busy. Let’s Keep the Momentum Going → Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips. → bethanyworks.com | Bethany Works® Design Agency → Designer ready to scale? Check out The CreativeCEO Mentorship → Not sure what makes your brand tick? Take the Free Brand Personality Quiz ________...

1 month ago

20 minutes

Unbreakable Brands®

4 Super Simple Visibility Strategies (Connection Strategies That Don't Suck)

Tired of the visibility hamster wheel? These 4 connection-based visibility strategies help you stay top of mind with the right people without burning out on content creation and algorithms. Let’s Keep the Momentum Going → Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips. → bethanyworks.com | Bethany Works® Design Agency → Designer ready to scale? Check out The CreativeCEO Mentorship → Not sure what makes your brand tick? Take the Free Brand Personality...

1 month ago

13 minutes

Unbreakable Brands®

The $100k idea I scrapped: How Market Research Saved Me

I almost invested thousands into a membership community- until market research stopped me. Here's the framework that saved me from an expensive mistake and the launch that flopped because I skipped it. Let’s Keep the Momentum Going → Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips. → bethanyworks.com | Bethany Works® Design Agency → Designer ready to scale? Check out The CreativeCEO Mentorship → Not sure what makes your brand tick? Take the Free Brand...

1 month ago

24 minutes

Unbreakable Brands®

Things I Was "Required" to Have as an Entrepreneur

Tired of being told what you NEED as an entrepreneur? Here's what I was told was "required" versus what actually moved the needle in my service-based business - spoiler alert: most of it was unnecessary. Before we dive in, let me be clear: there's no such thing as one-size-fits-all in business. What didn't work for me might be essential for you, and that's completely fine. But if you've been stressed about not having these things, maybe this will give you some perspective. Let’s Keep the Mome...

1 month ago

21 minutes

Unbreakable Brands®

Rebuilding After Burnout

Learn how Steph Weber navigated three distinct burnout cycles and transformed each one into powerful pivots. Discover practical strategies for recognizing burnout signals, making strategic investments during challenging times, and rebuilding your business in alignment with your values. In this episode, we’ve conversed about: The three moments when Steph realized she was completely burned outHow getting locked out of Instagram became the catalyst for her first major pivotThe mindset shift that...

2 months ago

38 minutes

Unbreakable Brands®

Why This AI Software Founder Spent Real Money on Her Brand

Discover why Kathleen Celmins, founder of Glow Social AI software, chose to invest in professional branding over DIY solutions. Learn her decision-making process, the transformation that followed, and practical advice for founders considering brand investment. In this episode, we’ve conversed about: How Kathleen discovered the gap in the market that led to creating Glow Social AI softwareWhy she chose to invest in professional branding despite being pre-revenueThe psychological shift that hap...

2 months ago

32 minutes

Unbreakable Brands®

Fuzing Your Area of Genius: Finding and Working with a Business Partner

Learn how Brooke Curole Smith and Kelly Lanes successfully merged their agencies to create Fuze the Agency. Discover practical advice on finding business partners, navigating co-founding challenges, and building thriving partnerships. In this episode, we’ve conversed about: The unexpected FaceTime call that started their business merger conversationHow they navigated the legal and financial logistics of merging two established agenciesThe challenges of relearning business lessons as a partner...

2 months ago

46 minutes

Unbreakable Brands®

7 Lessons Learned in 7 Years of Business

June marked my 7-year business anniversary- and honestly, it feels surreal to say that out loud. Seven years of building, failing, pivoting, growing, and everything in between. And while I love diving deep into systems, psychology-backed strategy, and design that converts... I also know that behind every brand is a human. And behind every human? A whole mess of lessons learned the hard way. So today, I'm taking you behind the scenes of my own entrepreneurial journey. Here are 7 lessons I keep...

2 months ago

17 minutes

Unbreakable Brands®

How Retainers Build Stability (Without Burnout)

Tired of the feast-or-famine cycle of one-off projects? Learn how to structure profitable retainers that create predictable income while building deeper client relationships- without the 24/7 availability trap. Retainers brought me: Predictable revenueDeeper creative partnerships with my amazing clientsSmoother schedulesAdditional client loyalty and trust because I was continuing to impact and improve their businessesSpace to lead, not just execute (especially with consulting and strategy-bas...

3 months ago

26 minutes

Unbreakable Brands®

Stepping Into the Full Brand Transformation

Discover how award-winning writer Paulette Perhach transformed her business by separating her personal brand from Powerhouse Writers, moving from "scrappy" to "bold" while focusing on what AI can't replicate: community, live events, and deeply personal storytelling that changes lives. In this episode, we’ve conversed about: The strategic decision to separate a personal brand from a business brand after four years of growthHow Powerhouse Writers evolved beyond individual coaching into a compre...

3 months ago

19 minutes

Unbreakable Brands®

Thinking Outside the Bottle: How Juliet is Revolutionizing Boxed Wine

Discover how Allison Luvera transformed the boxed wine industry with Juliet Wine, creating an eco-conscious, luxury brand that's changing perceptions and empowering women entrepreneurs in the wine space. In this episode, we’ve conversed about: How Juliet Wine is transforming the perception of boxed wine through premium quality and stunning designThe journey from corporate roles to co-founding a revolutionary wine brandWhy sustainability and eco-conscious packaging drove their product innovati...

3 months ago

34 minutes

Unbreakable Brands®

How This Client's Brand Powered Their Career in Art Therapy

Learn how art therapist Tori Force leveraged personal branding to transform her career path, leading to her dream role as a middle school counselor at Lakeside School. Discover the power of authentic self-expression in professional spaces. In this episode, we’ve conversed about: What art therapy is and how it helps people express their feelingsHow authentic personal branding opened doors to unexpected career opportunitiesThe journey from dimming yourself for "professionalism" to embracing you...

3 months ago

27 minutes

Unbreakable Brands®

Knowing When to Say No: Red Flags I Wish I'd Recognized Earlier

We've all ignored red flags in business relationships. In this episode, I'm sharing the partnership that taught me alignment, the clients who refused my expertise, and how I finally learned to trust my gut and say no. Let's dive into what I call the "Red Flag Roundup": The misaligned partnerships that look perfect on paperThe warning signs I missedWhy saying no is actually saying yes to your integrityHow to trust your gut (even when the money looks good)Time for some real talkLet’s Keep the M...

3 months ago

18 minutes

Unbreakable Brands®

Why Not Looking at Your Business Holistically is Hurting Your Brand

Discover how to transform your business's backend from duct-taped chaos to streamlined success with Ariana Tenine, fractional Director of Operations. Learn practical strategies for implementing systems, automation, and operations that free you from being the bottleneck in your own business. In this episode, we’ve conversed about: Why most businesses fail to scale (hint: everything lives in the owner's head)How automation creates MORE personalization, not lessThe hidden cost of manual processe...

4 months ago

36 minutes

Unbreakable Brands®

Breaking Into the Luxury Market: 3 Priorities before the Price Tag

Want to attract high-end clients who book you and brag about you? Breaking into the luxury market isn't about slapping an extra zero on your prices. In this episode, we dive into the 3 essential priorities you need before raising your rates, and: The difference between high-end and premium clients (and why it matters)What approaches DON'T work for luxury marketsHow to market to high-end clients without feeling salesyLet’s Keep the Momentum Going →Light up your brand’s best angles—join The Wor...

4 months ago

21 minutes

Unbreakable Brands®

How a Podcast Can Help Your Brand with Hayleigh Hayhurst

Discover how podcasting can become a powerful tool for brand growth with insights from Hayleigh Hayhurst, founder of Espresso Podcast Production. Learn practical strategies for leveraging podcasts for networking, lead generation, and building trust with your audience. In this episode, we’ve conversed about: How podcasting serves as a powerful networking tool for entrepreneursUsing podcasts for lead generation and trust-buildingCommon mistakes to avoid when launching a podcastWhy consistency m...

4 months ago

37 minutes