Most brands fail not because of bad design- they fail because there's no strategy underneath. I've watched it happen countless times. A business owner invests in a beautiful website, a polished logo, a solid visual identity. Then six months later, they're struggling to connect with clients, second-guessing their messaging, and feeling like their brand isn't actually working. The problem? They skipped the foundation. Today I'm opening up my complete brand strategy framework- the exact system I...
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Most brands fail not because of bad design- they fail because there's no strategy underneath. I've watched it happen countless times. A business owner invests in a beautiful website, a polished logo, a solid visual identity. Then six months later, they're struggling to connect with clients, second-guessing their messaging, and feeling like their brand isn't actually working. The problem? They skipped the foundation. Today I'm opening up my complete brand strategy framework- the exact system I...
Discover how award-winning writer Paulette Perhach transformed her business by separating her personal brand from Powerhouse Writers, moving from "scrappy" to "bold" while focusing on what AI can't replicate: community, live events, and deeply personal storytelling that changes lives. In this episode, we’ve conversed about: The strategic decision to separate a personal brand from a business brand after four years of growthHow Powerhouse Writers evolved beyond individual coaching into a compre...
Unbreakable Brands®
Most brands fail not because of bad design- they fail because there's no strategy underneath. I've watched it happen countless times. A business owner invests in a beautiful website, a polished logo, a solid visual identity. Then six months later, they're struggling to connect with clients, second-guessing their messaging, and feeling like their brand isn't actually working. The problem? They skipped the foundation. Today I'm opening up my complete brand strategy framework- the exact system I...
