In this episode of Lessons in Brand Building with Unchartered Territory, Oli Russell-Cowan sits down with Sam McGregor, co-founder of Signature Brew, the London based brewery redefining what happens when music meets beer. Sam shares how Signature Brew evolved from a bold idea about fixing terrible beer at gigs into a nationally recognised craft brand powered by culture, collaboration and community. We get into: Founding Signature Brew & how music became the brand’s purposeWhy early artist...

In this episode of the Unchartered Territory Podcast, host Oli Russell-Cowan sits down with Kelsi Boocock, founder of Shnack, the world’s first dairy-free canned protein shake and one of New Zealand’s fastest-rising wellness brands. From launching a healthy food blog during lockdown to building two companies before turning 25, Kelsi shares how her journey in content, community and plant-based living led to creating Shnack: a fun, flavour-driven protein brand now stocked nationally across NZ. ...

In this episode of Lessons in Global Brand Building with Unchartered Territory, Oli Russell-Cowan sits down with BAFTA-winning TV chef, rapper and cultural icon Big Zuu, co-founder of Drip, the UK’s fastest-growing lifestyle water brand. From grime and youth work to prime time TV and brand building, Zuu shares how his journey led to creating Drip: a water brand born from music, sport, and street culture that’s now making waves globally. We dive into: The founding story of Drip and Zuu’s role ...

Welcome aboard the Unchartered Territory Podcast. In our maiden voyage, Captain of Cult Indoctrination Oli Russell-Cowan (ex-Director of Lifestyle Marketing at Liquid Death) drops anchor with none other than Ben Dando, Admiral of the Fleet at UT and former MD International at Liquid Death. Together, they chart the wild waters of global brand building. From Liquid Death’s explosive international expansion to the creative chaos behind its most talked about marketing moves. From launching in new...

Welcome to Unchartered Territory This is your boarding call. Unchartered Territory is the podcast for founders, creators and brand builders ready to make waves. Hosted by Oli Russell-Cowan, co-founder of global brand building agency Unchartered Territory, this show dives into the bold, unfiltered stories behind cult favourite consumer brands and the visionaries who launched them. Each episode is packed with real talk, strategy, ambition and a dose of playful rebellion because playing it safe ...