From Fear to Freedom: Joe Mittiga on Inner Mastery, Leadership & Living for Legacy In this episode, I sit down with Joe Mittiga — founder of Project Smile, founder of Avion Energy, author, and speaker — for a powerful conversation on inner mastery, conscious leadership, and what truly holds high performers back from their next level. Joe’s journey spans addiction recovery, authorship, global speaking, and a life-changing TEDx experience in South Africa that led to the creation of Project ...

From Invisible to In-Demand: Andrew Newland on SEO, Trust & Functional Medicine Marketing In this episode, I sit down with Andrew Newland — founder and CEO of Functional Medicine Marketing. Andrew is a digital strategist who works exclusively with functional and integrative medicine clinics, helping them grow their visibility, attract new patients, and reclaim precious time through sustainable, SEO-driven marketing systems. He’s also the author of Digital Marketing and SEO for Functional ...

The Digital Marketing Success Plan — Building Predictable, AI-Ready Growth in 2025 In this week’s episode, Sacha sits down with Corey Morris—award-winning marketer, best-selling author, agency CEO, and creator of the Digital Marketing Success Plan®—to break down what most companies get wrong about digital marketing (hint: it’s not the tactics… it’s the lack of a real plan). From early SEO days and the rise of social to today’s AI-powered search landscape, Corey shares insights from 20 years o...

From Location to Loyalty — Unlocking Geofencing for Real-World Results In this week’s episode, Sacha sits down with Chris Seminatore—founder of GetGeofencing.com and a true pioneer in location-based digital marketing—to unpack how geofencing lets you reach the right people, in the right place, at the right moment. From Navy intelligence and TV production to building a seven-figure agency serving over 1,600+ campaigns and 350+ businesses across the U.S. and Mexico, Chris shares how “unsexy” in...

From Setbacks to Strengths — Building Human-Centered Performance in the Age of AI In this week’s episode, Sacha sits down with Alfredo Borodowski—consultant, keynote speaker, and leading voice in positive psychology—to explore how purpose + strengths can transform leadership, culture, and performance (without the burnout theater). From a storied journey across law, theology, and clinical therapy to guiding leaders at companies like Motorola and nonprofits across the Americas, Alfredo reveals ...

From Biochemistry to Billions — Engineering Smarter, Data-Driven Marketing Systems In this week’s episode, Sacha sits down with Justin Rashidi, Co-Founder and Chief Strategy Officer at SeedX, to explore how an engineer’s mindset can eliminate waste and unlock real business growth. From pivoting out of medicine to leading a multi-million-dollar consultancy that’s generated over $1B in client revenue, Justin breaks down what it means to make marketing scientific again—rooted in data, not hype. ...

From Family Ties to Thriving Teams — Building Healthy, High-Performing Family Businesses In this week’s episode, Sacha sits down with Brandi Marek—former Magnolia Gardens Nursery leader and now Business Advisor at Ferguson Alliance—to unpack how aligned strategy, clear roles, and people-first leadership turn family dynamics into a competitive advantage. We explore how honest assessments, transparent financials, and courageous conversations help family enterprises reduce friction, empower midd...

From Counterintelligence to Clicks — The Art of Pattern Recognition in Marketing In this week’s episode, I sit down with a guest whose career journey is anything but ordinary — from counterespionage in the U.S. Air Force to building high-performing marketing engines for fintech brands. We explore how lessons from intelligence work — like pattern recognition, behavioral analysis, and curiosity — laid the foundation for his success in digital marketing and lead generation. As the founder of Kal...

From Crisis Calls to Culture: Pete Duche on Leadership, Psychology & Building Trust In this episode, I sit down with Pete Duche — founder and principal consultant of Houston Leadership Consulting. Pete brings over 25 years of leadership experience, starting in law enforcement where he commanded a major city’s crisis negotiator team. Those high-stakes moments — requiring calm under pressure, rapid decision-making, and deep trust in people — shaped the foundation for his approach to leader...

From Kitchens to Code: Gregory Willis on Flavor, Innovation & Food TechIn this episode, I sit down with Gregory Willis — founder and president of SenSpire, the company behind Flavor Studio, an operating system powering innovation in the food and ingredient industry. Gregory’s journey is anything but linear: from earning four-star reviews as a chef in the competitive San Francisco dining scene, to leading CPG innovation at Chef’s Best, to building patent-backed food tech solutions at Treas...

From Excuses to Enterprises: RJon Robins on Building Real Businesses That Last In this episode, I sit down with RJon Robins — co-founder and CEO of How to Manage Enterprises, best-selling author, and attorney — to unpack the raw truth about entrepreneurship, mindset, and what it really takes to build a business that works without you. RJon shares his journey from foreclosure and financial rock bottom to leading multiple eight-figure companies, coaching thousands of entrepreneurs, and creating...

From Startup to IPO: Amanda Patterson on Scaling with Strategy and Customer Truth In this episode of Uncomplicate It, I sit down with Amanda Patterson — seasoned tech marketing executive, former Head of Marketing at Mindbody, and co-founder of Rocket Fuel Labs. Amanda has seen it all: scaling Mindbody from $30M to $200M, growing leads by 300% in a single year, building a marketing team 5x larger, launching the consumer app, and creating the BOLD Conference with speakers like Michelle Obama an...

From Engineering to Empathy: Chris Silvestri on Conversion Copy That Connects In this episode, I sit down with Chris Silvestri — founder of Conversion Alchemy, conversion copywriter, and message–market fit specialist — to explore the psychology behind conversion and how B2B SaaS companies can craft customer journeys that actually drive decisions. With a background in industrial automation engineering and a decade in copywriting, Chris blends technical logic with user-centered creativity to pr...

From Big Ideas to Meaningful Experiences — Hallie Seltzer on Events That Truly Connect In this episode, I sit down with Hallie Seltzer — founder of Pinpoint Productions, campaign strategist, and creative director — to explore how events can move beyond “pretty productions” and become authentic, community-driven experiences. With nearly 20 years of experience and a client list that includes Google, Netflix, Instacart, Feeding America, Squarespace, and the Democratic National Convention, Halli...

From Strategy to Execution — Rob Smith on Unlocking Digital Transformation In this episode, I sit down with Rob Smith — founder of Fractional Digital, strategic advisor, and fractional CMO — to unpack what digital transformation really means for mid-sized businesses and manufacturers. With a career spanning 3M, global marketing ops, and building four companies of his own, Rob has seen firsthand how companies waste millions chasing tools without a strategy. We cover: Why transformation fails w...

From AI Flood to Originality — Jonathan Gillham on Protecting Authentic Content in 2025 In this episode, I sit down with Jonathan — founder and CEO of Originality.ai, co-founder of Motion Invest, and one of the earliest voices warning about generative AI’s impact on publishing — to dig into the evolving battle between authenticity and automation. From building the first-ever paid AI detection tool (launched days before ChatGPT) to spotting the gray zone between ethical and spammy AI content, ...

🎙 From Google to Growth Engine — Cody Jensen on Building Ethical SEO That Actually Works What do Groupon knockoffs, offshore shortcuts, and a Lil Wayne lyric have in common? For Cody Jensen, they were all lessons on his path to building Search Bloom — a multimillion-dollar SEO and digital marketing agency built on transparency, strategy, and results. In this episode, I sit down with Cody — former Googler, data-obsessed strategist, and CEO of Search Bloom — to pull back the curtain on what act...

From Car Washes to $20M Funnels — Chris Shihadeh on Scaling Smart with Pay-Per-Call What do data lists, AI-generated ads, and a six-year-old’s car wash have in common? For Chris Shihadeh, they were all stepping stones on a journey to building Skylab Digital, a powerhouse in pay-per-call lead generation for the Medicare and insurance space. In this episode, I sit down with Chris — a scrappy entrepreneur, creative tactician, and CEO of Skylab Digital — to talk about how he turned failure into f...

From Madison Avenue to Main Street — Benjamin Hawk on Brand Strategy That Actually Works What do BMW, American Express, and small-town coffee shops have in common? They’ve all benefited from Benjamin Hawk’s sharp creative mind and brand-building expertise. In this episode, I sit down with Benjamin Hawk — a seasoned creative strategist, brand whisperer, and self-proclaimed “couples therapist for brands” — to unpack what enterprise brands get right about marketing, and how small businesses can ...

The Psychology of Peak Performance — Dr. Adam Formal on What High Achievers Get Wrong About Success What happens when you reach the top of your game — and suddenly everything feels harder, not easier? In this episode, I sit down with Dr. Adam Formal, a clinical psychologist who works with Team USA athletes, C-suite executives, and elite performers who look superhuman from the outside but are very much human on the inside. From Olympic athletes dealing with post-career identity crises to exec...