From Location to Loyalty — Unlocking Geofencing for Real-World Results In this week’s episode, Sacha sits down with Chris Seminatore—founder of GetGeofencing.com and a true pioneer in location-based digital marketing—to unpack how geofencing lets you reach the right people, in the right place, at the right moment. From Navy intelligence and TV production to building a seven-figure agency serving over 1,600+ campaigns and 350+ businesses across the U.S. and Mexico, Chris shares how “unsexy” in...
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From Location to Loyalty — Unlocking Geofencing for Real-World Results In this week’s episode, Sacha sits down with Chris Seminatore—founder of GetGeofencing.com and a true pioneer in location-based digital marketing—to unpack how geofencing lets you reach the right people, in the right place, at the right moment. From Navy intelligence and TV production to building a seven-figure agency serving over 1,600+ campaigns and 350+ businesses across the U.S. and Mexico, Chris shares how “unsexy” in...
#58- Conducting the Marketing Symphony: Inside the CMO Role
Uncomplicated Marketing
45 minutes
5 months ago
#58- Conducting the Marketing Symphony: Inside the CMO Role
🎙️ This Week’s Episode: Allyson Havener on Owning the Modern CMO Role What does it take to go from ballerina to CMO in the fast-paced world of B2B tech? In this episode, I sit down with Allyson Havener, Chief Marketing Officer at TrustRadius, to unpack what it really means to lead marketing today—across content, data, strategy, and most of all, trust. With a background that spans SaaS, brand building, and go-to-market strategy, Allyson shares how she orchestrates marketing teams to drive grow...
Uncomplicated Marketing
From Location to Loyalty — Unlocking Geofencing for Real-World Results In this week’s episode, Sacha sits down with Chris Seminatore—founder of GetGeofencing.com and a true pioneer in location-based digital marketing—to unpack how geofencing lets you reach the right people, in the right place, at the right moment. From Navy intelligence and TV production to building a seven-figure agency serving over 1,600+ campaigns and 350+ businesses across the U.S. and Mexico, Chris shares how “unsexy” in...
