In this episode of UnderNDA, we dive into a deep conversation about a major cultural shift sweeping Silicon Valley. Our guest, Jules, a seasoned revenue leader who has taken companies from IPO to bankruptcy and back again, joins us to unpack the rise of “hard-tech hustle culture.” Fueled by AI’s gold-rush energy, a new expectation has emerged: no booze, no sleep, no fun. Just relentless grind. We explore why founders are embracing this mindset, how it compares to the dot-com era, ...
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